Tótem Madrid is a stylish boutique hotel located in the heart of the capital’s exclusive Salamanca district. Housed in a meticulously restored 19th-century building, it preserves its protected historical façade and an impressive, original pine staircase that serves as a centerpiece for the property.
The hotel’s design is a sophisticated blend of heritage and modernity. Rooms are understated, featuring minimalist décor with a palette of soft greys and whites, accented by mid-century style furniture. A unique highlight is the property’s dedication to local artisans; you’ll find organic toiletries and gourmet snacks sourced from Madrid-based producers waiting in your room.
Social life revolves around its cocktail bar, Malditos, which draws inspiration from the glamour of the “Lost Generation” and F. Scott Fitzgerald. It provides a moody, 1920s-style escape, while the hotel’s restaurant offers a bright, airy space for Mediterranean-inspired cuisine.
The location is a dream for those who enjoy the finer things in life. You are surrounded by high-end designer boutiques along the Golden Mile, yet remain just a ten-minute walk from the lush, expansive El Retiro Park.
For art enthusiasts, the hotel serves as a perfect gateway to the city’s “Golden Triangle” of museums. The Prado, Reina Sofía, and Thyssen-Bornemisza are all within an easy stroll, allowing you to balance leisurely shopping with world-class culture before retreating to the peaceful, residential elegance of the Salamanca neighborhood.
Expert reviews
“Since moving into tony Salamanca at the end of last year, Tótem has quickly become one of Madrid’s most coveted accommodations. Its 1920s-inspired décor features potted palms, blue velvet sofas and a Mediterranean restaurant inspired by F. Scott Fitzgerald’s ‘The Beautiful and Damned.'”
Featured in New York Times’ 36 Hours in Madrid.
“Tótem exudes discreet urban chic, following the example of the Urso, its sister hotel in Madrid. The elegant building occupies one of the most upmarket corners in the city, with a decadent bar and laid-back restaurant, and looks set to become a favourite of well-heeled locals as well as Madrid regulars.”
What guests liked
- Beautiful hotel
- Boutique style
- Friendly staff
- Excellent Wifi
- Top location
- Comfortable beds

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