The Principal Hotel, Madrid
The Principal Madrid stands as a sophisticated urban retreat right on the iconic Gran Vía. Housed in a stately building dating back to 1917, the hotel beautifully blends its original Spanish Renaissance architecture—complete with ornate ironwork and soaring ceilings—with contemporary interiors designed by Pilar García-Nieto and the studio Luzio.
The design concept is a unique fusion, often described as a mix of a posh British clubhouse and a modern Manhattan loft. While the aesthetic is elegant and refined, it maintains a relaxed atmosphere, famously punctuated by the presence of iconic BKF butterfly chairs throughout the property. It offers a perfect balance between historic grandeur and 21st-century comfort.
One of the hotel’s standout features is its spectacular 400-square-meter rooftop terrace. Dotted with olive trees and fountains, it serves as a serene garden sanctuary where you can enjoy panoramic 360-degree views of the city skyline. It’s a popular spot for locals and guests alike to watch the sunset over the bustling streets below.
Location-wise, you couldn’t ask for a better base for exploration. You are within walking distance of Madrid’s famed “Art Triangle,” which includes the world-class Prado, Thyssen-Bornemisza, and Reina Sofía museums. Major landmarks like the Royal Palace, Plaza Mayor, and the lush El Retiro Park are all easily accessible, making it an ideal home for your Madrid adventure.
Expert reviews
“Combining comfort and style in the rooms with a prime address for business, culture and night life, the Principal has a lot going for it. For guests who like rubbing shoulders with a steady stream of Madrid’s creative class, just head up to the roof.”
“The Principal is popular with a media and fashion crowd, as well as anyone who wants to be able to walk everywhere. With comfortable rooms and a calm colour scheme, it is a handy haven in the heart of the city and the chic roof terrace is one of the most coveted spots in Madrid for a drink in summer.”
What guests liked
- Rooftop terrace
- Boutique style
- Friendly staff
- Excellent Wifi
- Top location
- Comfortable beds
Location
Recent guest reviews
4 November 2025
Nice place, nice view, nice roof
Location
When you first arrive by car, it’s not clear where the entrance is and where you can park your car.
26 October 2025
Wonderful, would very much recommend. I prefer to support Spanish hotel companies than big American corporations
The staff were friendly, the food was excellent, the lovely cocktail terrace , breakfast on the balcony, the room was very pleasant, comfortable and perfectly clean, the little chocolates etc from the evening turn down service a nice memorable touch. Great location too.
The room was a little too hot at night but a minor thing.
14 October 2025
A special treat in Madrid
This is a beautiful hotel in a great location with great facilities - lovely restaurant and outdoor bar terrace spaces. The staff were wonderful and treated me exceptionally well on my birthday with a room upgrade and champagne & cake delivered to me.
10 October 2025
We can't wait to stay at The Principle Hotel next time we are in Madrid.
We absolutely loved The Principle Hotel, the easy transportation from the airport to the hotel, the location, the staff, the rooms, the views and the delicious breakfast. We highly recommend this hotel.
Nothing
7 September 2025
Our stay was excellent.
The facilities were excellent. The staff were very friendly and helpful. The location was great.
There was nothing to dislike.
2 July 2025
Fabulous hotel in fabulous location
This is a swanky, beautiful hotel that's equidistant from the Prado on one side and the Palace/Plaza Major on the other, so an easy 20 walk to virtually anywhere. The staff couldn't have been more helpful, from getting us a quick coffee every morning to calling for taxis (we needed large ones for our family). They also arrange the transfers to/from airport for ease. Love the chic decor, the terraces for relaxing and the beautifully appointed rooms.
24 June 2025
Great location with very friendly staff.
We loved the location, and the staff were wonderful. Antonio at the front desk provided excellent recommendations for restaurants, and his general advice about Madrid was invaluable.
We were disappointed with our room, as we expected more of the balconies. We were also disappointed with the rooftop, as it was misrepresented on the photos. There was also no service on the rooftop.
31 May 2025
Ricardo returns to Madrid
Location, re-imagination of an old building.
Nothing not to like, really.
26 May 2025
Beautiful and convenient
Very nice outdoor terrace for breakfast and drinks
15 May 2025
Great Small Luxury Hotel with fantastic staff
People, led by Santiago, are amazing! Helpful and professional staff! Luxury small hotel, which makes the experience unique and tailored. Location is great
nothing
28 March 2025
Superb accommodations on a quiet street minutes from the bustling center
Beautiful property with well furnished rooms and attentive staff
Small elevators
2 March 2025
I would definitely stay again!
It's a very fun boutique hotel! The lobby bar and restaurant are warm and cozy. The rooms are comfortable also! And all the staff is friendly, kind, and helpful!
It isn't the easiest to find.
7 February 2025
,I would stay at hotel again but not repeat errors
It’s perfect location, the terrace, the ambience
I found the cost of the airport transfer exceptionally high both in terms of price and the fact that the price is not spelt out
8 January 2025
will be back.
warm welcome and check in
bar staff a bit inexperienced
9 December 2024
Didn’t have the impression it was a 5-star hotel.
Comfortable bed and big room. Location was great and beautiful terraces.
The fact that we overheard the staff talking about their work problems while we were having lunch and some of them seemed they weren’t interested in making sure the hotel facilities were ready for the next guests while they were on their phones.
Breakfast was ok.
30 November 2024
Nice hotel at the great location, with mostly friendly staff.
The hotel was at the very central and convenient location, with professional staff, some of them seemed lacking welcoming personality, like the girl who checked us in, but other employees we encountered, the guys at the door and the driver who took us to the airport were excellent. The room rate was quite high, but at check in we found out that we got upgraded from a regular room to a suite, which made it a little bit more reasonable and a nice touch.
The restaurant was quite nice and the breakfast was great.
The bathroom was small with a bath tub and closed in toilet, which is so unnecessary. It would be much nicer to have a shower and opened up space.
30 October 2024
Overall great stay aside from the above
Breakfast options not great. Requires improvement
Beds are too soft. Stick restaurant food quality is average
27 October 2024
great location, clean and nice
great location, clean and nice
9 October 2024
Sumptuous two-day getaway!
The room had an amazing view and breakfast was so well thought-out! Absolutely delicious and such a chic, romantic, elegant dining room.
No deficiencies detected, and we used to be SLH inspectors. This hotel is first-rate. The steps at the entrance are perhaps a bit off-putting, but also quite “hidden” and cool.
4 September 2024
Luxurious stay with great service and beautiful city view.
The Principal Madrid is a beautiful luxury hotel with an unbeatable location. The elegant decor, spacious rooms, and rooftop terrace offer stunning views of the city. The staff are attentive and provide excellent service. A perfect blend of comfort and style for a memorable stay in Madrid
19 July 2024
Overall the stay was really good. Fernando was really helpfull all his recommendations were exactly what we were looking
The location is perfect!
Our room was a bit dark, no natural light because the window was facing a wall.
14 July 2024
Perfect and highly recommended
Beds are super comfortable
The location is perfect
Super clean and tidy
The only thing is missing in this lovely hotel is the swimming pool! I was surprised when I found out that there was no pool.
14 June 2024
Great mini break
Location and staff
One rude and arrogant server in restaurant
25 May 2024
Charming staff and a fabulous hotel
Perfect location in central Madrid.
27 April 2024
A stylish and well positioned hotel
Nicely styled and well positioned hotel.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Kids' meals (additional charge)
- - Kid-friendly buffet
- - Wine/champagne (additional charge)
- - Fruits
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Car hire
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shuttle service (additional charge)
- - Airport shuttle (additional charge)
- - Shared lounge/TV area
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Business centre (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Tour desk
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
Activities
- - Fitness centre
- - Massage (additional charge)
- - Beauty services
- - Facial treatments
- - Waxing services
- - Make-up services
- - Hair treatments
- - Manicure
- - Pedicure
- - Haircut
- - Hair colouring
- - Hair styling
- - Body treatments
- - Body scrub
- - Back massage
- - Neck massage
- - Foot massage
- - Couples massage
- - Head massage
- - Hand massage
- - Full body massage
- - Massage chair
- - Fitness
- - Yoga classes
- - Fitness classes
- - Personal trainer
- - Temporary art galleries
- - Pub crawls (additional charge)
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Tour or class about local culture (additional charge)
- - Live music/performance
- - Live sport events (broadcast)
- - Bicycle rental (additional charge)
Outdoors
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press
- - Daily housekeeping
Entertainment & family services
- - Baby safety gates
- - Strollers
Parking
- - Parking garage
- - Accessible parking
Transport
- - Public transport tickets (additional charge)
- - Airport pick up (additional charge)
- - Airport drop off (additional charge)
Accessibility
- - Wheelchair accessible
- - Visual aids: Braille
Miscellaneous
- - 24-hour security
- - Key card access
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals
- - Thermometers for guests provided by property
- - Face masks for guests available

More photos

5 November 2025
Really lovely hotel, personal experience and excellent staff. All falling over themselves to help and assist me.