Expert reviews
“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”
“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “
“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”
What guests liked
- Top location
- Friendly staff
- Delicious breakfast
- Comfortable beds
All you need to know
The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.
From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.
The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.
Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.
Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.
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Location
Recent guest reviews
18 March 2026
Highly recommend, wonderful hotel
Lovely stay from start to finish. The staff were genuinely welcoming and attentive without being overbearing, and check-in was smooth and efficient. The room was spotless, well presented, and very comfortable – especially the bed, which made it easy to relax after a long day. The location was ideal, with everything we needed within easy reach, and the overall atmosphere of the hotel felt calm and well looked after. Breakfast was fresh and had a good variety, setting us up nicely for the day. Would happily stay here again and would recommend to anyone looking for a comfortable, well-run hotel.
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14 March 2026
Very good
Very pretty hotel. Our room was beautiful and comfy. Great location right next to a metro station.
Breakfast was kinda weird. Pricing wasn't consistent. Not all products were available so they just brought us whatever is available without notifying us first. (If you got a full English, maybe the hash browns would be missing). There was only one person serving with too many tables to take care of so it's not his fault.
10 March 2026
Exceptional
Superb facilities, excellent staff and a wonderful stay.
8 March 2026
Fantastic, I would come back in a heartbeat. Great value for money and accessable.
Absolutely love the size of the room and the hotel itself, I requested a high room with at view and I got just that.
Unfortunately the staff was of a varied quality, the evening bar staff was rude and arrogant (seemed to have a drugs problem), other staff did their best. I was not consistent and there was a constant wait at reception as there was only one on duty most times. The customer relations officer was excellent.
4 March 2026
Exceptional
As a business traveller, very nice hotel. I had meetings nearby, so the location was perfect, and it was a 3min walk from Station Nord. It was also a short walk into the centre, ~15mins. Small buffet breakfast, but it had an excellent choice. The lovely woman at reception was also able to facilitate me for a very early check-in, allowing me to get a good day's work done on the day I arrived.
3 March 2026
Exceptional
During our stay, the staffs were absolutely so nice, they are professional, polite and patient. And the restaurant both the Lila 29 and the double standard are also great place to go, nice service and nice food.
I would prefer the housekeeping staff not to enter the room before confirming that the guests have checked out.
25 February 2026
Brussels was a great quaint city which we saw a lot of in 2 days. Will be coming back very soon!
The hotel staff were amazing! All super friendly and helpful. Refilled our water bottles each morning and helped us to find the quickest routes to the attractions. Really great hotel!
Nothing! Everything was great 😊
24 February 2026
The Standard sets a high standard
The only thing superceding the high quality of the room, the breakfast buffet and the rooftop bar is the friendly and professional way in which the staff treats you like a deasr guest and friend, i highly recommend Will return, definitely and often..Already considering to book a full month to do some serious writing, a book needs to finished
A minor issue was the coffee in the room, and the hotel made sure to note "Nespresso machine" in my personal file, so a minor issue is turned into a big plus!
19 February 2026
Very good
Exactly as in shown in the pictures, modern rooms.
Parking is not part of the hotel and there is no direct access to it. It’s a private parking in the back street of where the hotel is located with no collaboration with the hotel.
17 February 2026
Dream
Interiors was fantastic
Expensive Valentines breakfast
16 February 2026
Excellent Stylish and Spacious New Hotel in the Business District
New stylish hotel close to Gare du Nord station in the redeveloped modern business district. Very handy location when traveling for work and a short 5 minute walk to Rogier metro station and the shopping area around there. Friendly and helpful staff. The room was comfortable, nicely decorated and spacious with spectacular views (from the upper floors). There is also a small but well-equipped fitness room. Overall this hotel is a great new option for the area.
As others have pointed out, some odors from the bathroom plumbing, so this still seems to be an issue in some rooms. And again, as others have pointed out, there is a €100 deposit (or at least a card authorization) made on arrival, which seems rather unnecessary.
11 February 2026
Fabulous
Unfortunately, I was a little unwell, so only had a light breakfast. But what little i had was good. The location was 100m from my meeting, just excellent. The shower was excellent too.
Room was too warm first night. Although this might have been my own light fever. But the temperature controls were difficult to figure out. Complimentary still water would have been nice.
11 February 2026
Worth repeating fo sure!
Perfect beds, clean room, very tasty food and friendly, helpful staf
3 February 2026
Exceptional
Amazing place. Clean, a little different from the usual corporate hotel and the staff were amazing and friendly.
The bed was a little soft for my liking (but that is just preference) Also lighting a little dull, for example for shaving in the bathroom
1 February 2026
Almost luxurious good place to be for last few days of our holiday.
Good location only 300m from Brussels Nord Station; lovely modern, comfortable room and bathroom.
19 January 2026
Exceptional
The hotel suited us in all respects: great location, clean large room, friendly staff.
18 January 2026
Very good
Great location
17 January 2026
Outstanding
Everything, the atmosphere, the staff friendliness and accommodation, the area/locations. Fantastic.
Wish there was milk for our tea.
15 January 2026
City vibe with great location
Style and vibe
Nothing I can think of
10 January 2026
Overall staff was lovely and the rooms are spacious and modern!
The decor is lovely, very modern and clean. Location is good, everything is about a 10-20 mins walking distance.
Amenities in room such as tea and coffee could have been replaced daily.
10 January 2026
Exceptional
Exceptional!!!!
None
9 January 2026
Nice room. Friendly staff reception bar and restaurant
Working area in Brussels. If you need to be there it is a top hotel
9 January 2026
Exceptional
Beautiful decoration, staff were very kind and helpful, close to central station
5 January 2026
I would definitely stay again!
Great interiors, excellent location and nice food!
The room was a little bit cold!
4 January 2026
New modern hotel
Clean and modern rooms. New hotel. Friendly staff. Location is close to city. Rooms are well decorated. 2 restaurants on site.
Parking is expensive and no discount. Body wash was not restocked and no dental kits or comb available even though advertised as available on demand.
1 January 2026
Very convinient location if you'd like to travel by train, great service/concierge.
Great value for money stay, close to the train station if you'd like to travel to other cities it's very convinient.
Limited privacy between the bedroom and the bathroom with the glass view/mirror.
1 January 2026
Great hotel and great value
Spacious and comfortable room, friendly staff, clean
There was an odour from the bathroom due to the plumbing
30 December 2025
The staff were excellent and very helpful. The rooftop bar was exceptional. Overall we thoroughly enjoyed the stay
Extremely clean and comfortable bed
There was no complimentary water bottles provided in the room
29 December 2025
Very good
The hotel was so clean , the staff was so kind and supportive. Rooms are elegant and well furnished. Full glass view above the city was an excellent added value. Food was amazing much authentic and unforgettable experience and taste.
28 December 2025
A really great hotel that lives up to expectations
This hotel is a pleasure to stay it. It’s got a great stylish feel without losing the human touch - and the views! Highly recommended
We stayed over Christmas and they seemed to keep running out of things at breakfast. It was a pity as otherwise the place was perfect.
27 December 2025
Exceptional
It was such a lovely stay in Brussels. Wonderful interior design and lighting. We loved them.
21 December 2025
Fabulous
Interior and late check out
Lack of coffee in room
20 December 2025
It was perfect for my partners birthday and they were really thoughtful with the birthday card
Everything It was really nice
15 December 2025
excellent service from Djo
Overall, the experience was fine. Communication prior to arrival could be improved, as I never received a reply to an email I sent. While some members of the staff could be more welcoming, I would like to especially mention Djo, who was exceptionally kind, pleasant, and helpful. His attitude truly stood out and made our stay more enjoyable.
14 December 2025
Exceptional
The room was just incredible...highly recommend the corner suite on the 20th floor. Stunning views and super comfortable
The tea and coffee in the room was fiddly and could be better
14 December 2025
Exceptional
Very nice modern rooms and atmosphere.
Nothing
14 December 2025
Lovely staff, beautiful hotel.
Beautiful interiors, stunning rooftop bar and big comfy beds. The staff were lovely and couldn’t have been more helpful, we received a room upgrade on arrival.
The pillows for the bed were slightly too large, could have been comfier.
13 December 2025
Exceptional
Everything! The decor, the comfy bed, the rooftop bar, the welcome gift - so thoughtful!
Nothing at all!
10 December 2025
We arrived at around 2 but did need to wait till 3 for check in, although we did get upgraded to a king suite. Breakfast
The decor, good size room and comfortable bed.
The area wasn’t great, more like a business district.
10 December 2025
The perfect gorgeous home away from home in Brussels.
I loved everything about The Standard! The room I stayed in was clean, stylish, had a lovely view and a very comfortable bed. The staff were super helpful, especially Josephine and Joe, who organised an adaptor for me when I realised I had forgotten my own. As a solo female traveller I felt welcome and safe from the moment I arrived until the moment I left & I can't wait to visit again soon.
N/A
10 December 2025
Comfortable, easy-access option next to Nord
The location is superb given proximity to train station (just a quick walk from Nord, and excellent to rest after a long flight). Modern touch, bright rooms, lots of spaces to work and have a coffee. Good room service and polite staff too!
Wifi set up does not allow connecting Alexa or other devices and this can be tricky, but it's a minor detail.
9 December 2025
Fabulous
Very clean, well decorated and everything currently very new.
Location was a little far from the centre if not travelling for business reasons.
7 December 2025
Pleasant week-end in Brussels in a modern, comfortable and new hotel
New building, contemporary design, quick elevators, shower in the bathroom,good buffet breakfast, fitness room with very recent equipment
North railway station area used to be dangerous, now, there is nobody on the streets after 10 pm. As a tourist, it is better to be near Central Station and City Main Square
6 December 2025
Solid modern hotel with great facilities and staff in a good location
Really nice modern hotel. Incredible staff, great food. Not high end luxury, but really great overall with an incredible roof top bar and restaurant. Probably best views in Brussels.
No parking was a bit annoying, but not the end of the world.
5 December 2025
Exceptional
Such a cool vibe, great location for public transport and the centre.
3 December 2025
Very good
Beautiful decor and staff we’re really friendly and helpful.
The lifts were very slow.
24 November 2025
Cosy and fun
Everything was lovely and nice from the moment we walked into the doors. Will be coming here next time with adults only so I can fully experience everything the 29 floor had to offer ;)
I liked everything however I was shocked to find out I had to pay £100 per night as a deposit incase of damages till I checked out which I didn’t mind but it would be nice to have had been told beforehand perhaps I didn’t read the small prints. Certainly it wasn’t very obvious. I do get the money back when I check out so that’s good news but if anyone came with limited spending it could be an issue. We booked this last minute and came prepared so I am thankful we was able not to be impacted by this.
22 November 2025
Great stay, lovely place
Breakfast in the room was great. Staff super friendly and helpful. In particular Joe was super hospitable and helped with all questions
20 November 2025
Fabulous
Great design and hall
Hotel facilities
Food & Drink
- - Restaurant
- - Bar (additional charge)
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Fitness
- - Happy hour (additional charge)
- - Live music/performance
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
- - Accessible parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Raised toilet
- - Auditory guidance
Miscellaneous
- - Key card access
- - Security alarm
- - Smoke alarms
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

19 March 2026
Very good