London is the capital of the United Kingdom, and it makes for a positively amazing travel destination for every individual. London is brimming with historical significance, infamous architectural structures, and an amazing nightlife.
No trip to London is complete without stopping at Buckingham Palace, Big Ben, or the British Museum. If you consider yourself a fan of the Beatles, you absolutely need to swing by Abbey Road to see it for yourself.
You can take in the city by foot, or you can go full tourist mode and hop on a double-decker bus to get the full London experience.
Make sure to stop by a local pub for a pint and plate of fish and chips or bangers and mash before you leave this wonderful city, too.
There are plenty of hotels to choose from here, but we have compiled a useful list of some of the best boutique hotels within London that all exceed in comfort and design.
The Pilgrm
First, we have The Pilgrm, a spot with a simplistic design that feels extraordinarily clean and welcoming. You can find The Pilgrim in Norfolk Square, which is in close proximity to Paddington Station-making it very easy to get around.
The rooms are not huge by any means, but you will have more than what you need within them and a remarkably cozy space.
There is a café located here that is perfect for morning coffee or afternoon tea, as well as a nice lounge that provides quality cocktails and snacks. The beds are very comfortable, and many of the rooms provide lovely views of the surrounding city.
Many great restaurants and bars are within walking distance from The Pilgrm, as well.
The Guardian review:
“Space may be at a premium in The Pilgrm hotel, but beautiful reclaimed fixtures and tempting food more than make up for the lack of elbow room. Cocktails, comfort, great cuisine… not things a true pilgrim would expect, but I can imagine food, style and bargain lovers everywhere being happy to make a pilgrmage.”
Hotel details
Address:
25 London St, Paddington, London W2 1HH, United Kingdom.
Guest rating:
4.4 out of 5
Price per night:
From $137
The Chelsea Townhouse
The Chelsea Townhouse feels like crashing at your effortlessly cool friend’s Victorian London place. It’s tucked behind a classic red-brick front and looks out onto a private garden square in Cadogan Gardens.
With only 36 individually designed rooms and suites, it feels small, relaxed, and full of personality. The look mixes historic details with modern touches, so it’s polished but still warm and comfortable.
The location is a total win. You’re just minutes from Sloane Square, the King’s Road, Pavilion Road, and all those stylish Chelsea shops, cafés, and galleries. At the same time, having access to the quiet Cadogan Gardens means it stays calm and away from the buzz.
Downstairs, the salon is great for laid-back dining at any time of day, and the library with its fireplace is the perfect spot to curl up and properly switch off.
CN Traveler review:
“Tucked away in a residential part of Chelsea, this townhouse turned bolthole is designed to feel like a home away from home, even offering guests access to that most prized of London’s residential perks—a private communal garden belonging to the Cadogan Estate.”
Hotel details
Address:
26 Cadogan Gardens, London SW3 2RP, United Kingdom.
Guest rating:
4.5 out of 5
Price per night:
From $295
Broadwick Soho
Broadwick Soho feels like walking into a glammed-up, jazzy love letter to London’s West End. With just 57 rooms, it’s small and intimate but packed with personality. A proper boutique gem.
The interiors, designed by Martin Brudnizki, mix Jazz Age glamour, quirky English charm, a hint of disco, and warm Italian vibes. Think mirrored ceilings, lush velvet, bold patterns, and art everywhere. It’s maximalist, but in a thoughtful, indulgent way.
It’s not just about the looks though. The experience is just as decadent. There’s Bar Jackie at street level for casual coffees or aperitivos, and downstairs, Dear Jackie serves Italian food in a dim-lit, romantic setting with plush booths and reimagined classics.
At night, Flute rooftop bar is the place to be. With a wraparound terrace, animal-print seating, and cocktails made for sharing and laughs, it’s got the perfect chill party vibe.
When you just want to relax, The Nook offers a cozy, members-club feel with a fireplace, vinyl player, vintage books, and all-around laid-back charm.
The Times review:
“The A-list love the flamboyant hotel, but the eyebrow-raising decor has nothing on the extraordinary upbringing of its owner, Noel Hayden.”
Hotel details
Address:
20 Broadwick St, London W1F 8HT, United Kingdom.
Guest rating:
4.8 out of 5
Price per night:
From $399
Number Sixteen
Number Sixteen is nestled in South Kensington, and it is truly eye-catching on the inside. There is a restaurant on the property that serves meals all day long, as well as a library, garden, bar, and fireplace to cozy up next to.
There is a tube station just a short walk away from Number Sixteen that makes getting around London a piece of cake.
The rooms here vary in size, but are all remarkably comfortable, with plush beds and luxurious sheets. Some of the rooms boast balconies that provide lovely views of either the surrounding neighborhood or the tranquil garden.
Guests may utilize the luggage storage offered here for those situations when you still have some exploring left to do as well.
Frommers review:
“The Firmdale Hotels group mostly operates boldfaced-name hotels in the West End—the kinds of places where scenesters swill designer gin and fashion magazines shoot. Here, though, husband/wife designers/owners Tim and Kit Kemp create one of the loveliest B&B experiences in the city.”
Hotel details
Address:
16 Sumner Pl, Kensington, London SW7 3EG, United Kingdom.
Guest rating:
4.6 out of 5
Price per night:
From $290
Charlotte Street Hotel
The Charlotte Street Hotel is a classic yet colorful space that combines typical English design mixed with trendy schemes.
Charlotte Street can be found in Bloomsbury, close to the British Museum as well as numerous infamous theaters. Make sure to check out the on-site restaurant for delectable cuisine, and the bar for a carefully crafted beverage.
The rooms are the perfect mixture of classical and artsy, with big, comfortable beds and luxurious bathrooms complete with bathrobes and toiletries. Grab a book and wind down at one of the multiple lounge areas that feature plush couches in pleasant spaces.
There is even a cinema within Charlotte Street for guests to utilize on more low-key nights, as well.
Fodors review:
“A beautiful boutique property in the heart of Central London, the Charlotte Street Hotel is all literary nods and artistic winks. Located on a relatively quiet side street in Fitzrovia, the hotel is a classy establishment that will appeal to the style maven.”
Hotel details
Address:
15-17 Charlotte St, Fitzrovia, London W1T 1RJ, United Kingdom.
Guest rating:
4.8 out of 5
Price per night:
From $349
The Ampersand Hotel
At The Ampersand Hotel, you will be set up with everything you need for a supremely comfortable stay in London. The Ampersand Hotel is in South Kensington, just a short distance away from some of the best museums this city has to offer.
There is a basement restaurant and bar, as well as a gym and ping pong tables to enjoy here.
When it comes to the rooms, they are spacious and complete with televisions, minibars, and high-end bath products. There are a few suites that guests may opt for here that also provide partial kitchens and Nespresso machines.
The rooms have varying themes based on the historical museums and galleries found within London, which makes for a fun experience for all visitors.
Hotel details
Address:
10 Harrington Road, Kensington & Chelsea, London, SW7 3ER, United Kingdom.
Guest rating:
4.6 out of 5
Price per night:
From $310
Artist Residence London
Lastly, the Artist Residence London is a quaint space located in a quiet region that is only minutes away from places such as Buckingham Palace.
There is a pleasant lounge, as well as a restaurant that serves breakfast, lunch, and dinner. Make sure to check out the bar set in the cellar for an expertly crafted cocktail to end your nights here.
The rooms at Artist Residence provide televisions, mini-fridges, coffee makers, and plush beds. Snuggle up in the bathrobe and slippers waiting for you in your room with a cup of hot tea that is available to make in your room, as well.
All the rooms are supplied with divine bath products that will leave you feeling refreshed and ready to take on London.
New York Times review:
“An intimate boutique hotel in the true sense of the word — small, and loaded with charm and whimsy — with the added benefit of such cheery, personable staff that I watched one guest give a concierge member a hug upon checkout.”
Hotel details
Address:
52 Cambridge St, Pimlico, London SW1V 4QQ, United Kingdom.
Guest rating:
4.6 out of 5
Price per night:
From $178
This concludes our guide of the five best boutique hotels in London, England. Whether you desire a place with a classic English flare or a modern and sleek atmosphere, there is definitely a place for you on this list.
About our boutique hotel recommendations in London
We are a travel research company. We help you discover the best boutique hotels in London by researching the internet for you. It’s not just our opinion, it’s the opinion of many travelers who have been there before you.
We make it easy for you to find out about cool design hotels and unique design hotels in the city. Some of them might be so romantic you might not want to leave your room.
Please note that we only list hotels with an aggregated guest review rating of at least 4.0 out of 5. We aggregate all reviews from different booking sites and other unbiased review websites. Hence, you can be certain all hotels listed above offer you a great stay in London.
Best price guarantee
Get the best deals and prices for your stay in London with Booking.com and Agoda! They offer price matching, which means you’ll be getting the lowest price available online, guaranteed!
If you find a cheaper offer on another website for the same hotel room at least 24 hours before check-in, contact them to claim a refund of the difference.
Top 7 cool hotels in London
Let’s quickly summarize this guide. Based on thousands of guest reviews and tips from travel experts, these are the coolest hotels in London:
- Artist Residence London
- The Ampersand Hotel
- Charlotte Street Hotel
- The Pilgrm
- Number Sixteen
- Broadwick Soho
- The Chelsea Townhouse
More London tips
Get more great content like the guide above! Check out these other articles about London:
