The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.
From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.
The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.
Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.
Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.
Expert reviews
“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”
“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “
“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”
What guests liked
- Top location
- Friendly staff
- Delicious breakfast
- Comfortable beds
Location
Recent guest reviews
5 May 2026
An amazing stay with a warm cosy feel. Staff are so nice and helpful. Cocktails tasted great, even better on the roof to
We loved the features such as the interior design and all the bars. The roof top bar was amazing! The staff were all super polite and offered to make us creative and tasty cocktails!
The rooms were warm. We weren’t sure the air con was working for us.
29 April 2026
Nicely decorated hotel with spacious room
Beautiful decorated. Easy to acess center.
Spacious rooms.
No window/ fresh air in sleeping room. That made me a bit claustrofobic.
28 April 2026
Accessible, great garden, nice staff
Hotel was quite nice, the staff was nice and helpful. Their garden is quite an experience to have your coffee in there. Location to the Gare du Nord is very accessible.
22 April 2026
Comfort and design. A great place to stay.
Calm decor, absolutely silent room, comfortable bed!
20 April 2026
Amazing staff, amazing rooms, amazing rooftop bar - all making your stay in Brussels lovely!
Beautiful Hotel!
Nothing, excellent hotel.
16 April 2026
Loved the feel and must staff were wonderful
The very hip vibe m. The fitout is insanely good.
Rooftop restaurant was not open
14 April 2026
Warm, premium, high spec, would recommend
Good for solo travel. Easy transport connections, short walk from a major train station. Kind and helpful staff, high spec room, cafe, bar and amenities. It felt like a premium experience. The view from my room was pleasing.
Other Standard hotels tend to hand events on at the place, I'd love to dip into a DJ set or a talk in the cafe.
11 April 2026
Staff went over and above to make my trip special. Surprises were beyond amazing 🤩 view 10/10
Location Perfect for the station and close to what we wanted to do
- all great
9 April 2026
Best in Paris, by far!!!!
Best in Paris, by far!!!!
Best in Paris, by far!!!!
7 April 2026
A dream weekend at a stunning hotel
The interior was stunning, the bed was a dream and the facilites top tier. Restaurant and bars on site were amazing in their own right. Staff were incredible and nothing was too much to ask. I would highly recommend.
Nothing - loved it all!
2 April 2026
I love the hotel
The aesthetic of the hotel! Very different vibes! I love that they have bars in the hotel! Very nice hotel and in a good location
The breakfast option were a little limited.
26 March 2026
Loved the hotel and the room
The front staff at the reception were not friendly, and I had to call the waiters a few times at the restaurant at the rooftop to get theri attention.
19 March 2026
An amazing stylish hotel
I hadn't been to Brussels for decades, I know it has changed a lot, hearing all kind of news and I was unsure what to expect. In addition the hotels prices have gone up radically. Booking The Standard hotel I had mixed feelings and I'd say it massively exceeded my expectations. Fantastic design - simply loved it, everything, every detail was thoroughly thought of, amazing view, clean, quiet, no noise from the other rooms, fab room breakfast, stunning view from the bar on the top, great gym. Also the location was fab, a couple of min walking to the Northern train station, 15-20 min in total to the EU parliament. 15-min walk to the Brussels old town. A great balance value-money. Definitely would stay here again, if I come soon to brussels .
Gym was fab, just please locate the treadmills to a place with a view. Watching the wall for an hour while running 10 km is a bit depressing :-) That's my only recommendation.
18 March 2026
Highly recommend, wonderful hotel
Lovely stay from start to finish. The staff were genuinely welcoming and attentive without being overbearing, and check-in was smooth and efficient. The room was spotless, well presented, and very comfortable – especially the bed, which made it easy to relax after a long day.
The location was ideal, with everything we needed within easy reach, and the overall atmosphere of the hotel felt calm and well looked after. Breakfast was fresh and had a good variety, setting us up nicely for the day.
Would happily stay here again and would recommend to anyone looking for a comfortable, well-run hotel.
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8 March 2026
Fantastic, I would come back in a heartbeat. Great value for money and accessable.
Absolutely love the size of the room and the hotel itself, I requested a high room with at view and I got just that.
Unfortunately the staff was of a varied quality, the evening bar staff was rude and arrogant (seemed to have a drugs problem), other staff did their best. I was not consistent and there was a constant wait at reception as there was only one on duty most times. The customer relations officer was excellent.
25 February 2026
Brussels was a great quaint city which we saw a lot of in 2 days. Will be coming back very soon!
The hotel staff were amazing! All super friendly and helpful. Refilled our water bottles each morning and helped us to find the quickest routes to the attractions. Really great hotel!
Nothing! Everything was great 😊
24 February 2026
The Standard sets a high standard
The only thing superceding the high quality of the room, the breakfast buffet and the rooftop bar is the friendly and professional way in which the staff treats you like a deasr guest and friend, i highly recommend
Will return, definitely and often..Already considering to book a full month to do some serious writing, a book needs to finished
A minor issue was the coffee in the room, and the hotel made sure to note "Nespresso machine" in my personal file, so a minor issue is turned into a big plus!
16 February 2026
Excellent Stylish and Spacious New Hotel in the Business District
New stylish hotel close to Gare du Nord station in the redeveloped modern business district. Very handy location when traveling for work and a short 5 minute walk to Rogier metro station and the shopping area around there. Friendly and helpful staff. The room was comfortable, nicely decorated and spacious with spectacular views (from the upper floors). There is also a small but well-equipped fitness room. Overall this hotel is a great new option for the area.
As others have pointed out, some odors from the bathroom plumbing, so this still seems to be an issue in some rooms. And again, as others have pointed out, there is a €100 deposit (or at least a card authorization) made on arrival, which seems rather unnecessary.
11 February 2026
Worth repeating fo sure!
Perfect beds, clean room, very tasty food and friendly, helpful staf
1 February 2026
Almost luxurious good place to be for last few days of our holiday.
Good location only 300m from Brussels Nord Station; lovely modern, comfortable room and bathroom.
15 January 2026
City vibe with great location
Style and vibe
Nothing I can think of
10 January 2026
Overall staff was lovely and the rooms are spacious and modern!
The decor is lovely, very modern and clean. Location is good, everything is about a 10-20 mins walking distance.
Amenities in room such as tea and coffee could have been replaced daily.
9 January 2026
Nice room. Friendly staff reception bar and restaurant
Working area in Brussels. If you need to be there it is a top hotel
5 January 2026
I would definitely stay again!
Great interiors, excellent location and nice food!
The room was a little bit cold!
Hotel facilities
Food & Drink
- - Restaurant
- - Bar (additional charge)
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Fitness
- - Happy hour (additional charge)
- - Live music/performance
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
- - Accessible parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Raised toilet
- - Auditory guidance
Miscellaneous
- - Key card access
- - Security alarm
- - Smoke alarms
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

9 May 2026
Nice hotel for design lovers, but really Bad breakfast