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The Standard, Brussels

Bd Roi Albert II 30, 1000 Bruxelles, Belgium. (show on map)

The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.

From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.

The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.

Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.

Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.

Expert reviews

CN Traveler review:

“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”

New York Times review:

“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “

Wallpaper review:

“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”

Guest rating

4.4 out of 5.0

Ranked 6th in Brussels


This an aggregated guest review rating of The Standard, Brussels. We have taken customer review ratings from hotel booking sites, search engines, the official hotel website and other travel platforms. This is the average of all those ratings. We only list places that have a guest review rating of at least 4.0 out of 5.0


What guests liked


Value for Money

88.93 %

Ranked 5th in Brussels


We use a smart algorithm to determine the value for money each hotel offers. The score is based on a combination of aggregated guest review ratings and the average nightly rate. The higher the percentage, the better the overall value you receive for the price you pay.


Location

Recent guest reviews

4.0
Michael

9 May 2026

Nice hotel for design lovers, but really Bad breakfast

Design, Location, overall atmosphere. And the gym

No synthetic bedding and the breakfast is totally not worth the money. When I went there 1 hour before „closing“ only leftovers and empty plates were presented. 25 Euro? Way to expensive.

4.5
Christopher

5 May 2026

An amazing stay with a warm cosy feel. Staff are so nice and helpful. Cocktails tasted great, even better on the roof to

We loved the features such as the interior design and all the bars. The roof top bar was amazing! The staff were all super polite and offered to make us creative and tasty cocktails!

The rooms were warm. We weren’t sure the air con was working for us.

4.0
Nikki

29 April 2026

Nicely decorated hotel with spacious room

Beautiful decorated. Easy to acess center.
Spacious rooms.

No window/ fresh air in sleeping room. That made me a bit claustrofobic.

5.0
Andrei

28 April 2026

Accessible, great garden, nice staff

Hotel was quite nice, the staff was nice and helpful. Their garden is quite an experience to have your coffee in there. Location to the Gare du Nord is very accessible.

4.0
Jennifer

22 April 2026

Comfort and design. A great place to stay.

Calm decor, absolutely silent room, comfortable bed!

5.0
Katerina

20 April 2026

Amazing staff, amazing rooms, amazing rooftop bar - all making your stay in Brussels lovely!

Beautiful Hotel!

Nothing, excellent hotel.

5.0
Madonna

16 April 2026

Loved the feel and must staff were wonderful

The very hip vibe m. The fitout is insanely good.

Rooftop restaurant was not open

4.5
Ella

14 April 2026

Warm, premium, high spec, would recommend

Good for solo travel. Easy transport connections, short walk from a major train station. Kind and helpful staff, high spec room, cafe, bar and amenities. It felt like a premium experience. The view from my room was pleasing.

Other Standard hotels tend to hand events on at the place, I'd love to dip into a DJ set or a talk in the cafe.

5.0
Eleanor

11 April 2026

Staff went over and above to make my trip special. Surprises were beyond amazing 🤩 view 10/10

Location Perfect for the station and close to what we wanted to do

- all great

5.0
Philipp

9 April 2026

Best in Paris, by far!!!!

Best in Paris, by far!!!!

Best in Paris, by far!!!!

5.0
Katisha

7 April 2026

A dream weekend at a stunning hotel

The interior was stunning, the bed was a dream and the facilites top tier. Restaurant and bars on site were amazing in their own right. Staff were incredible and nothing was too much to ask. I would highly recommend.

Nothing - loved it all!

4.0
Kaningu

2 April 2026

I love the hotel

The aesthetic of the hotel! Very different vibes! I love that they have bars in the hotel! Very nice hotel and in a good location

The breakfast option were a little limited.

5.0
George

26 March 2026

Loved the hotel and the room

The front staff at the reception were not friendly, and I had to call the waiters a few times at the restaurant at the rooftop to get theri attention.

5.0
Sashka

19 March 2026

An amazing stylish hotel

I hadn't been to Brussels for decades, I know it has changed a lot, hearing all kind of news and I was unsure what to expect. In addition the hotels prices have gone up radically. Booking The Standard hotel I had mixed feelings and I'd say it massively exceeded my expectations. Fantastic design - simply loved it, everything, every detail was thoroughly thought of, amazing view, clean, quiet, no noise from the other rooms, fab room breakfast, stunning view from the bar on the top, great gym. Also the location was fab, a couple of min walking to the Northern train station, 15-20 min in total to the EU parliament. 15-min walk to the Brussels old town. A great balance value-money. Definitely would stay here again, if I come soon to brussels .

Gym was fab, just please locate the treadmills to a place with a view. Watching the wall for an hour while running 10 km is a bit depressing :-) That's my only recommendation.

5.0
Ioannis

18 March 2026

Highly recommend, wonderful hotel

Lovely stay from start to finish. The staff were genuinely welcoming and attentive without being overbearing, and check-in was smooth and efficient. The room was spotless, well presented, and very comfortable – especially the bed, which made it easy to relax after a long day.

The location was ideal, with everything we needed within easy reach, and the overall atmosphere of the hotel felt calm and well looked after. Breakfast was fresh and had a good variety, setting us up nicely for the day.

Would happily stay here again and would recommend to anyone looking for a comfortable, well-run hotel.

-

5.0
Erik

8 March 2026

Fantastic, I would come back in a heartbeat. Great value for money and accessable.

Absolutely love the size of the room and the hotel itself, I requested a high room with at view and I got just that.

Unfortunately the staff was of a varied quality, the evening bar staff was rude and arrogant (seemed to have a drugs problem), other staff did their best. I was not consistent and there was a constant wait at reception as there was only one on duty most times. The customer relations officer was excellent.

5.0
Rob

25 February 2026

Brussels was a great quaint city which we saw a lot of in 2 days. Will be coming back very soon!

The hotel staff were amazing! All super friendly and helpful. Refilled our water bottles each morning and helped us to find the quickest routes to the attractions. Really great hotel!

Nothing! Everything was great 😊

4.5
Jan

24 February 2026

The Standard sets a high standard

The only thing superceding the high quality of the room, the breakfast buffet and the rooftop bar is the friendly and professional way in which the staff treats you like a deasr guest and friend, i highly recommend

Will return, definitely and often..Already considering to book a full month to do some serious writing, a book needs to finished

A minor issue was the coffee in the room, and the hotel made sure to note "Nespresso machine" in my personal file, so a minor issue is turned into a big plus!

4.5
Ruven

16 February 2026

Excellent Stylish and Spacious New Hotel in the Business District

New stylish hotel close to Gare du Nord station in the redeveloped modern business district. Very handy location when traveling for work and a short 5 minute walk to Rogier metro station and the shopping area around there. Friendly and helpful staff. The room was comfortable, nicely decorated and spacious with spectacular views (from the upper floors). There is also a small but well-equipped fitness room. Overall this hotel is a great new option for the area.

As others have pointed out, some odors from the bathroom plumbing, so this still seems to be an issue in some rooms. And again, as others have pointed out, there is a €100 deposit (or at least a card authorization) made on arrival, which seems rather unnecessary.

5.0
Vandyck

11 February 2026

Worth repeating fo sure!

Perfect beds, clean room, very tasty food and friendly, helpful staf

5.0
Penelope

1 February 2026

Almost luxurious good place to be for last few days of our holiday.

Good location only 300m from Brussels Nord Station; lovely modern, comfortable room and bathroom.

4.5
Sally

15 January 2026

City vibe with great location

Style and vibe

Nothing I can think of

4.5
Christina

10 January 2026

Overall staff was lovely and the rooms are spacious and modern!

The decor is lovely, very modern and clean. Location is good, everything is about a 10-20 mins walking distance.

Amenities in room such as tea and coffee could have been replaced daily.

4.5
Ignace

9 January 2026

Nice room. Friendly staff reception bar and restaurant

Working area in Brussels. If you need to be there it is a top hotel

5.0
Xristina

5 January 2026

I would definitely stay again!

Great interiors, excellent location and nice food!

The room was a little bit cold!

Hotel facilities

Food & Drink

  • - Restaurant
  • - Bar (additional charge)
  • - Breakfast in the room
  • - Special diet menus (on request)
  • - Wine/champagne (additional charge)

General

  • - Room service
  • - Non-smoking rooms
  • - Facilities for disabled guests
  • - Lift
  • - Safety deposit box
  • - Soundproof rooms
  • - Heating
  • - Allergy-free room
  • - Non-smoking throughout
  • - Air conditioning
  • - Pet bowls

Business facilities

  • - Meeting/banquet facilities (additional charge)
  • - Fax/photocopying (additional charge)

Reception services

  • - 24-hour front desk
  • - Luggage storage
  • - Private check-in/check-out
  • - Invoice provided

Activities

  • - Fitness centre
  • - Fitness
  • - Happy hour (additional charge)
  • - Live music/performance

Outdoors

  • - Garden
  • - Terrace
  • - Sun terrace
  • - Outdoor furniture

Cleaning services

  • - Laundry (additional charge)
  • - Dry cleaning (additional charge)
  • - Ironing service (additional charge)
  • - Trouser press
  • - Daily housekeeping

Parking

  • - Parking garage
  • - Electric vehicle charging station
  • - Accessible parking

Accessibility

  • - Wheelchair accessible
  • - Toilet with grab rails
  • - Raised toilet
  • - Auditory guidance

Miscellaneous

  • - Key card access
  • - Security alarm
  • - Smoke alarms
  • - Fire extinguishers
  • - Breakfast takeaway containers
  • - Delivered food is securely covered
  • - Access to health care professionals
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