Hotel Zetta is a creative, tech-forward retreat located in San Francisco’s SoMa district. Designed by Dawson Design Associates, the hotel was crafted to cater to a “tech-geek” lifestyle, blending high-end luxury with a playful, interactive atmosphere. The lobby serves as a social hub featuring a massive, two-story Plinko wall where guests can drop balls from the mezzanine to win prizes, instantly setting a lighthearted tone.
The hotel’s design is a masterclass in creative recycling. You’ll find unique art installations throughout the property, such as a life-sized Great Dane sculpture made from salvaged forks and bolts, chandeliers crafted from recycled eyeglasses, and a backlit wall comprised of hundreds of vintage Alcatraz prisoner mug shots. Even the guest room desks are made from heavy-duty butcher-block chef tables, while the room décor features playful nods to local tech culture.
Socializing is at the heart of the experience here. The second-floor “Playroom” acts as a stylish man-cave equipped with pool tables, shuffleboard, and gaming consoles, all surrounded by walls paneled with reclaimed doors. For dining, the hotel houses The Cavalier, a popular British-style brasserie that is a favorite among locals for its inventive menu and lively, upscale environment.
Its central location makes it incredibly convenient for sightseeing. You are just a short walk away from the bustling Union Square shopping district and the Moscone Center. Whether you’re there for business or play, the hotel’s clever blend of history, humor, and modern convenience provides a distinctively San Franciscan experience.
Expert reviews
“Stay at the playful, tech-savvy Hotel Zetta, well situated downtown in SoMa and near the Powell Street BART station; it’s Viceroy Hotels’ first San Francisco property and home to the Cavalier, a modern British-style gastro pub by the local restaurateur-chef team Anna Weinberg and Jennifer Puccio.”
Featured in New York Times’ 36 Hours in San Francisco.
“With a playful lobby lounge, the lively Cavalier restaurant, and slick-yet-homey tech-friendly rooms, this trendy redo behind a stately 1913 neoclassical facade is a leader in the SoMa hotel scene.”
Featured as Fodor’s Choice in San Francisco.
“This millennial-leaning hotel is all about fun: just look at the split-level lobby, where guests can play shuffleboard and virtual reality video-games. Though guestrooms’ techie design cues aren’t particularly cosy, the central location and ample space make boutiquey Zetta a bargain.”
What guests liked
- Large rooms
- Friendly staff
- Excellent Wifi
- Great location
- Comfortable beds
- Boutique style
Location
Recent guest reviews
5 July 2026
It was a great stay all around
Everything to be honest
Lobby bar closed too early
16 June 2026
Great hotel, could have been an excellent stay, just enough wrong to be somewhat disappointing
Really liked the decor of the property and room. Comfortable bed. Good location, especially if you are doing anything at Moscone Center.
Valet parking is rough and slow. Only one elevator operational. Shower head AWFUL. No options for early morning coffee. Some desk staff seem unconcerned with customer service (cleaning staff excellent)
26 May 2026
It was comfy, comfortable, and protected. You must have your key card to get into and out of the building, as well as to
All the staff we came in contact with said hello or more. The front desk personal were extremely kind, helpful, and accommodating. We got there early and the woman at the front let us in early, upgraded our room to a suite, and wine and two glasses for us waiting for our anniversary. We loved that the buses were right there and optional parking was within a block.
I loved the property and I knew the location was going to be a little rough with homeless, but it was really mostly just LATE at night. The only option for this specific property was valet which is $65 per day (not per night). This is understandable for the area, but it was something that had us park at a different parking garage.
10 May 2026
Staff was very nice and hotel was super clean
Very clean
Everything was great
5 May 2026
First time to stay here. Really no issues at all. Will stay again in future.
Room was right size for my stay. Excellent location for the BART.
View from looking out the window.
10 April 2026
No matter what both my son and I were very comfortable so we will be back!
I love that it’s kid friendly. My son loves the game floor
The rooms could be cleaned better. I went and bought some cleaning supplies.
10 March 2026
Great place to stay in San Francisco
Great location, nice rooms
24 February 2026
The room was cool, they stay would’ve been cheaper had I now you guess didn’t really have a breakfast area like most ho
The game area was cool, nice place to game with your partner.
You charge for breakfast, but it wasn’t even a breakfast area. You just get bagel and coffee.. It would’ve been dope to know that
4 February 2026
It’s an okay stay
Located in a good walkable area
Room wasn’t the cleanest
27 January 2026
Cute hotel, excellent staff, pleasant bar w decent wine selection next door. Will book again
Clean, bright, decent coffee available at 6 am, & staff were uniformly friendly & very helpful. Also the barista was very sweet
Basically like everything, though some rooms not very bright
4 January 2026
Great location, great vibes, surprisingly quiet for downtown. Would recommend.
Cleanliness, decor, comfy
19 May 2025
Nice, clean hotel, easy check-in and out. Nice continental “breakfast” for Mother’s Day
Close to where my son lives on Market. Room was comfortable. Not too expensive. Felt relatively safe considering the homeless/drug crisis in the surrounding area
Water pressure was terrible and A/C was just ok
15 February 2025
A decent place to stay if you need to attend a conference at the Moscone Center
The location is good with excellent connection to the airport. Other areas of SF, such as Chinatown or the piers are walking distance from this hotel.
While the room was generally clean, some areas were dusty (i.e. the vents). Moreover, every evening it the smell of fried food came out of the vents.
16 January 2025
The stay was comfortable and convenient.
The room was comfortable and location was convenient.
The valet parking although convenient it did take awhile to get the car back.
14 December 2024
Great place for short or long stay - games room and complimentary beverage in foyer at certain times
I liked the room size, beds but in room tea coffeee could be good
I loved the Zetta
2 December 2024
Best game room stay!
The front desk staff was great!! Thank you Rico and Paris! The games were wonderful way for us to spend time with our child. The view was ok for us not something we see everyday in Socal!
The security inside was more concerned about us entering the game room for games than the door.
11 November 2024
Great stay but disappointing breakfast.
The room was spacious and comfortable. The bed was very comfortable with very fluffy, cozy bedding. The facility was clean and well maintained. I didn't take advantage of the services this time but you could tell this hotel is very dog friendly. Their attached restaurant and bar lounge area also looked very nice but my schedule did not allow for me to enjoy them.
I was disappointed at the breakfast offering. They only had grab and go breakfast which is fine; but was crazy overpriced. Since they have an attached restaurant, I would have liked to have a warm, made to order breakfast. If getting breakfast, pass on it here and get it at a cafe near by.
2 November 2024
Great hotel in the central part of the city.
The room was large and nice with a very comfortable bed and a roomy bathroom. The staff was helpful and very pleasant. The location was fantastic with access to buses, streetcars, and the Powell cable car just a few hundreds yards away. We were able to easily travel to any part of the city.
12 October 2024
I really enjoyed it. It was clean and safe.
It was clean and I loved the games room/ games level. The bar and restaurant looked great too.
4 September 2024
Fun, unique hotel for a decent price!
The room was nice and unique. It was a little warm in the room, so I opened the windows -- which was a nice perk to be able to do! I also really loved the illy espresso machine - nice touch.
The valet parking situation could use a little help. There was one person working the valet, so we had to wait about 15 minutes in between trips! I did not like that it was hot in the room. The thermostat was set to 65 with the fan set to "on" and it was not cool enough -- obviously an A/C issue.
13 August 2024
Perfect for a quick stay to see the city
Decent hotel in the heart of SF, making it easy to get anywhere in the city. No need for a rental car here (we personally changed our car reservation to not have one during our stay, since it’s valet only and no in/out option). The surrounding area gets a little dicey at night but just have your wits about you. Staff was friendly, room was spacious.
We were told of a “grab and go” breakfast in the morning but when we arrived downstairs, there was only coffee. We opted to visit the cafe next door instead. Also, the $40 guest amenity fee is bizarre, even though we didn’t use any of the “amenities”
9 August 2024
Nice place questionable location
Clean hotel with great stuff members
Location as a whole (SF) is full with homeless
5 August 2024
Fantastic place for a family stay in downtown SF
Spacious rooms. Clean. ‘Playroom’ was actually a games room with free pool table, pinball, shuffleboard (great fun) and other games like giant Unp available from reception. Gym with high-quality equipment. Very helpful/courteous staff. Close proximity to Market- and Powell St transportation. Public parking ($44 per 24 hours) one block away
Limited breakfast/dining options at the property
13 July 2024
Clean, comfortable hotel in the heart of SF.
The bed was comfy. Good storage, and a nice shower.
The AC didn’t work my first night, but the staff fixed it the next day and I was nice and cool the rest of my stay.
29 June 2024
I was happy enough to stay there again
Liked the service (Rico). TV. Liked the bathroom and large window.
Would have liked to open a window. Only one chair in room with 2 beds, so 2 people. Needed another chair to watch tv.
22 May 2024
Great stay with close location to many popular attractions. I can hear with my son and he loved the 2nd floor game room
Lots of amenities great location and friendly staff.
Bar closed early.
20 April 2024
Lovely hotel, perfect room but sad that central Sfo is drug central.
Great hotel and vibe. Lovely suite
Location was dicey. Staff should inform guests which routes to avoid!
7 August 2023
Perfect pad with a super comfy bed, and plenty of bar sports (pool, shuffleboard, etc) for fun :)
Quality of the bed, bathroom and the many games offered downstairs!
I wouldn't change anything!
18 July 2023
Great, central location perfect for family with teens.
Friendly, helpful front desk staff. Games room a big hit with kids. Central location. Good decor and vibe. Great hotel for family with teens.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shared lounge/TV area
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
Activities
- - Fitness centre
- - Games room
- - Billiards
- - Table tennis
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Entertainment & family services
- - Board games/puzzles
Miscellaneous
- - Key card access
- - Delivered food is securely covered

More photos

11 July 2026
The hotel is really nice with fun games, a bar and a restaurant. I loved my room. Felt very safe.