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Magna Pars L’ Hotel à Parfum, Milan

Via Vincenzo Forcella, 6, 20144 Milano MI, Italy (show on map)

Magna Pars L’Hotel à Parfum is a unique five-star destination in Milan, famously known as the world’s first “perfume hotel.” Housed in what was once the historic Marvin perfume factory, it was transformed by the Martone family into a boutique retreat that celebrates their rich legacy in Italian artisan perfumery. The industrial past of the building is beautifully preserved, with exposed brick and steel elements now softened by minimalist design and lush internal gardens.

What truly sets this hotel apart is its olfactory concept. Each of its 68 suites is named after and inspired by a specific fragrance note—such as sandalwood, jasmine, or patchouli. Guests can enjoy a highly sensory experience, from the custom ambient scents in their rooms to the “LabSolue” perfume laboratory on-site, where they can dive deeper into the science of fragrance.

The hotel is located in the vibrant Zona Tortona, Milan’s renowned fashion and design district. While the hotel itself is tucked away on a quiet street, it offers easy access to the city’s pulse. The creative energy of the surrounding neighbourhood, filled with design studios and galleries, perfectly complements the artistic spirit of the hotel.

For those eager to explore iconic sights, the hotel is just a short trip from major landmarks like the breathtaking Duomo di Milano and the historic Santa Maria delle Grazie. Whether you are looking to immerse yourself in high fashion or simply enjoy the tranquil, fragrant courtyards of the property, it serves as an incredibly stylish and sensory-focused base for your Milanese adventure.

Expert reviews

New York Times review:

“In a former perfume factory in Zona Tortona, the Magna Pars Milano is a boutique hotel that opened in 2013 with 28 suites encircling a lush courtyard garden. Decorated with calming, neutral hues, the rooms also feature furnishings from local designers and paintings by artists from the Brera Academy.”

Featured in New York Times’ 36 Hours in Milan.

Forbes review:

“Scents reignite memories. They bring long-gone feelings back to life and are effortless storytellers. Magna Pars, l’ Hotel à Parfum, built on the foundations of an old perfume factory, knows this well enough to make scent the official guide through a journey of discovery into its past filled with beauty, heritage, passion and Italian excellence.”

Telegraph review:

“This former perfume factory in the heart of Milan’s design district uses fragrances to stimulate the senses, with perfume-infused rooms, olfactory menus and scented cocktails. The minimalist rooms overlook the lush central garden, and there’s a great restaurant serving Mediterranean dishes with a twist.”

Guest rating

4.6 out of 5.0

Ranked 5th in Milan


This an aggregated guest review rating of Magna Pars L’ Hotel à Parfum, Milan. We have taken customer review ratings from hotel booking sites, search engines, the official hotel website and other travel platforms. This is the average of all those ratings. We only list places that have a guest review rating of at least 4.0 out of 5.0


What guests liked


Value for Money

90.2 %

Ranked 6th in Milan


We use a smart algorithm to determine the value for money each hotel offers. The score is based on a combination of aggregated guest review ratings and the average nightly rate. The higher the percentage, the better the overall value you receive for the price you pay.


Location

Recent guest reviews

4.5
Keith

4 April 2026

As usual, it has been an understated comfortable start to our next journey.

It is always the people that make our stay so enjoyable. This time was no exception.

There was nothing we didn’t like. The only sad note, was that while we were there, the rooftop bar was not available. This is a very minor observation, as it had no impact on our otherwise beautiful stay.

5.0
Morag

3 April 2026

Fab,I'd definitely return.

Super comfortable,very quiet,lovely staff.

Nothing! It's great.

5.0
Nicola

3 April 2026

Stylish and super comfortable

A beautiful, stylish hotel in a great area of Milan, very cool.The service was amazing, everyone very friendly and attentive. We stayed in a large room as we have our 11 year old with us- the room is super-clean and very well designed with the best bathroom and largest bed. Honestly we didn’t want to leave!We used the gym and rooftop bar, both great. Breakfast also lovely and plentiful.

5.0
Sergio

29 March 2026

A must-have experience!

Everything about this hotel speaks about good taste: design, sensorial experience, beautiful rooms, fragrances always in the air, delicious breakfast buffet and à la carte, and friendly staff willing to accommodate your needs. Location is as well great, in a trendy area full of bars and nice restaurants.

5.0
Fleur

24 March 2026

Find the extra pennies to stay here. Worth it.

Incredible concept hotel. Every detail was thoughtful and appreciated! The staff, the comfort, the atmosphere, and especially the scents were absolutely 5 star.

4.5
Mario

22 March 2026

Lovely place to stat 10/10

Aesthetic was incredible

Static electricity through the hallway. Besides that all good

5.0
Ailsa

20 March 2026

Wonderful stay, great hotel. Would 100% stay again!

Bright spacious airy and clean!

Nothing!

5.0
Livio

23 February 2026

Milan in one day

Great location, staff very helpful, and great breakfast. I love the smell in the hotel.

5.0
Maria

22 February 2026

Elegant, spotless and comfortable.

The hotel is brand new, elegant, and beautifully designed. The rooms are bright with natural light everywhere (something quite rare in Milan). Everything was exceptionally clean, and the quality of the towels and bed linens was outstanding. The bed was SUPER comfortable, and the minibar was very complete.

It was quiet most of the time, which made the stay even more pleasant. The staff was simply amazing: attentive, kind, and professional.

I was genuinely surprised by the overall experience. In the evening, I found a warm letter along with panettone and prosecco in my room. That gesture made me appreciate even more the attention to detail and the lovely team behind it.

Location is perfect! Walking distance from the most important spots like bars, restaurants and sightseeing… But far enough to escape from the crowd.

If there is anything to improve, I didn’t have time to notice during this stay. Maybe during a longer visit in the future. Everything was truly perfect.

5.0
Jason

27 December 2025

Great place to stay in Milan

Nice hotel.
Quiet neighbourhood away from the centre
Lovely breakfast options
Space especially for families
Helpful staff

5.0
Leslie

25 December 2025

Delightful hotel with excellent food and service

The space was interesting and very well designed. Our suite was well laid out, extremely comfortable, and everything worked perfectly. The hotel was close to transportation and to the city center.

There are no negative comments.

4.0
Hamzah

18 December 2025

Perfect for business trip

The story of the hotel and great breakfast

4.5
Judith

14 December 2025

An easy place to stay in Milan

The roofbar gas amazing with great cocktail

5.0
John

5 December 2025

A lovely unique stay

An excellent property, converted scent factory. So made it very unique. Not your average hotel. The breakfast was top notch with great variety and fresh ingredients.
Each room has a unique fragrance and couldn’t help but love the different scents wherever I went

Not much to say here. Maybe the gym is pretty basic and the property is a bit away from the centre but I love that as the area was peaceful and quiet

5.0
Patricia

3 December 2025

Amazing all around.. the smell is delightful ❤️

Amazing building and amazing smell ! Beautiful hotel, one of the best I have ever been at and so original as well. The restaurant was fabulous as well and breakfast too. I would come again tomorrow !!!

Nothing

5.0
David

22 November 2025

We really enjoyed our stay in this quite unique and high quality property. Highly recommended.

Excellent breakfast that offered a wide variety of options. Everything was fresh and of high quality. The rooms were very comfortable, well appointed and importantly very quiet. The property has a very good and accessible gym which was appreciated.

Nothing. Everything was great.

4.5
Andreas

22 November 2025

Refined luxury at the heart of Milano that makes you feel at home

Exceptional concept with high quality Italian products all around combined with a great story - the Parfum factory. Wonderful, friendly and helpful staff that take immediate care of any request.

N/A

5.0
Azaria

21 November 2025

I’d glad to come back

Large, comfortable rooms, a lot of air . Good breakfast. Very nice restaurant. Beautiful garden. Very helpful staff on the reception

Nothing to be mentioned

4.5
Ian

11 November 2025

If I return to Milan I will be stayinat the Magna Pars Hotel!!

Amazing breakfast, Incredibly friendly staff. Good gym.

Location was a 30 minute walk from the old city and a 40 minute walk to the central station.

4.5
Sara

10 November 2025

Beautiful, great location, awesome staff and delicious food

Beautiful, great location, awesome staff and delicious food

5.0
Gregory

3 November 2025

I would consider staying again

Everything was quality in terms of finishing and furnishings. Very clean bright and modern. Loved the theme carried through as a restored perfume factory.

Would have loved a pizza on the menu. Needed more comfort food on the menu for room service. Room service wasn’t a great experience. Also wanted a bathrobe.

5.0
Juliette

23 October 2025

A jewel of a find. We loved it

Superb hotel that really deserves 6 stars. The extras in the room were excellent. Everywhere you walk or rest smells beautiful and lifts your mood and soothes your senses. I would stay here again in a heartbeat


The breakfast was so fresh and clean and plentiful it was an absolute pleasure.

Nothing. It was wonderful

5.0
Corrine

18 October 2025

Wonderful place to stay when you are far, far away from home.

It was a beautiful and comfortable hotel. Loved the bathrooms, pillows and bed. This unique and modern hotel highlights its historic beginnings where exquisite Parfums were developed from many botanical fauna.

5.0
Constantina

18 October 2025

fantastic service, scents, breakfast was tasty and plentiful.

exceptional!

4.0
Alex

17 October 2025

Lovely stay in a convenient part of Milan

The service was polite and everything smelled lovely

Breakfast was a bit noisy with children running around

5.0
Lora

13 October 2025

PEFECT from any ASPECT !!!

Every time when we are in Milan, we stay in this hotel. PERFECT from all aspects - service, room, food, stuff and location.
Feel like HOME.

N/A

4.5
Amanda

13 October 2025

Amazing hotel. Pretty much perfection.

Breakfast was fabulous. Really fabulous. Each and every member of the team could not do more for us. The suite was one of the finest I have stayed in. Shower was the best ever as were the toiletries.

We wish the rooftop would have been open as it closed on Sunday and Monday evening which was a shame.

5.0
Philip

11 October 2025

Fantastic hotel with a special addition.

Excellent hotel with a special addition; a perfumerie on site. Excellent service, cleanliness, and support staff.

4.0
Krista

10 October 2025

Pretty hotel, brightly lit, but a good 30 minute walk/drive with traffic to the main part of town.

A clean and brightly lit hotel.

The restaurant staff was very nice. The front desk staff seemed a little impatient. I'm not one to ask for a lot so it was a little odd.

5.0
Amanda

6 October 2025

An exceptional cool luxury hotel, with exceptional staff and service

Really cool design and location . Service exceptional- if I could give the staff especially the staff in the roof terrace more than 10 out of 10 I would

I am really struggling to think of anything!

4.5
Liew

5 October 2025

It's my choice of hotel for Milan

My favourite hotel so far in Milan; it's close to my favourite restaurant and near the river Navigli. It's tucked away in a corner which I love as it's like a hidden gem. And I love that it was a perfume factory before and how well they kept the integrity of the architecture and design

Not exactly close to the city centre eg. Duomo, if you fancy walking, which I do. But close enough by tram. But if you do fancy walking, you actually get to see a lot more. It's quite straighforward and you won't get lost and the staff are very helpful in helping you navigate without stress

5.0
Gina

25 September 2025

When in Milan, stay at Magna Pars!!

The vibes of the hotel was very nice-the lobby was simply furnished but elegant. Our room was spacious, comfortable and clean and we found it very restful. All the staff were friendly and accommodating. The hotel was close to metro, restaurants and shopping.

The breakfast spread was the same every day - some variety would be nice. Also, the rooftop bar food menu felt very experimental. We couldn't figure out how to make the blinds half-close; we can only raise it up and down.

Hotel facilities

Food & Drink

  • - Restaurant
  • - Bar
  • - Breakfast in the room
  • - Special diet menus (on request)

General

  • - Room service
  • - Non-smoking rooms
  • - Facilities for disabled guests
  • - Family rooms
  • - Lift
  • - Safety deposit box
  • - Non-smoking throughout
  • - Air conditioning
  • - Designated smoking area
  • - Airport shuttle (additional charge)
  • - Pet basket
  • - Pet bowls

Business facilities

  • - Meeting/banquet facilities (additional charge)
  • - Business centre
  • - Fax/photocopying (additional charge)

Reception services

  • - 24-hour front desk
  • - Luggage storage
  • - Concierge service
  • - Invoice provided

Activities

  • - Fitness centre
  • - Spa & wellness centre (additional charge)
  • - Massage (additional charge)
  • - Hammam
  • - Steam room

Outdoors

  • - Garden
  • - Terrace

Cleaning services

  • - Laundry (additional charge)
  • - Ironing service (additional charge)
  • - Daily housekeeping

Parking

  • - Electric vehicle charging station

Transport

  • - Airport pick up (additional charge)
  • - Airport drop off (additional charge)

Miscellaneous

  • - Key access
  • - Key card access
  • - Smoke alarms
  • - CCTV in common areas
  • - CCTV outside property
  • - Fire extinguishers
  • - Breakfast takeaway containers
  • - Delivered food is securely covered
  • - Thermometers for guests provided by property
  • - Face masks for guests available
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