Expert reviews
“Smack-dab on Gran Vía, Evok Collection’s second opening outside France is leading the third hotel wave in the Spanish capital—unsurprising given that one of the men who invented the boutique hotel helmed the design: Philippe Starck. The elegant, belvedere-topped seven-story building finished in 1922 now tucks in 57 bedrooms.”
“As part of the illustrious EVOK Collection, the hotel is housed in the Seguros La Estrella building, constructed between 1919 and 1922, enhancing the Spanish capital’s architectural ensemble.”
What guests liked
- Central location
- Boutique style
- Friendly staff
- Comfortable beds
- Free Wifi
All you need to know
If you’re heading to Madrid and crave something with swagger and style, check out Brach Madrid — tucked right on the iconic Gran Vía (C/ Gran Vía 20) in the heart of the action. The hotel is built into a restored 1920s building, and every corner has been re-imagined by designer Philippe Starck with this mix of warm luxury, vintage charm and contemporary polish.
The rooms and suites (57 in total) feature natural materials like wood, leather and terracotta, with a strong sense of personality — it doesn’t feel like a cookie-cutter five-star, more like a stylish home you’ve always wanted to visit.
What really lifts Brach Madrid above “nice hotel” is the extra touches: a restaurant that channels 1920s Madrid café culture with Mediterranean food (chef Adam Bentalha) and a bar and pâtisserie that make you linger.
Plus, the wellness area “La Capsule” is seriously next-level — think a 20-metre pool, hyperbaric chamber, ice bath and otherwise very luxe spa offerings.
Hotel deals & lowest price guarantee
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Location
Recent guest reviews
10 November 2025
Fabulous
9 November 2025
Exceptional
27 October 2025
Exceptional
26 October 2025
Exceptional
19 October 2025
Exceptional
17 October 2025
Exceptional
5 October 2025
Very good
2 October 2025
Exceptional
30 September 2025
Pleasant
28 September 2025
Hospitable stuff, elegant interior that is unfortunately trying to hard to be special.
Attention and care of the staff although it sometimes felt as if they are trying too hard.
Surplus of style in the way the interiors are designed that is not always hospitable and sometimes could actually become uncomfortable. When the style take over function than one ends up constantly servicing it instead of being served by it. To pretend that hotel room is my home is not helping me feeling at home in hotel, on the contrary.
22 September 2025
Not All That
Yes this property is brand new and has a lot of details in terms of design and decor. Picture perfect. I did enjoy the pool, sauna and hammam. Upstairs terrace is beautiful and cute. The bedding was super comfortable. The gym is just a tad too small and a bit dark but functional. Location is right on Gran Via, can’t beat that.
Things that were overlooked and can be a deal breaker for a lot of people: 1. Overall dark in the room and the bathroom. We had the deluxe room 406. Even with all the lights on it was kinda dark. A deal breaker for women that spend 30-40 min on a make up. I couldn’t see if I am applying my foundation evenly, or my blush. A little frustrating. 2. With so many bells and whistles in the room there is no USB ports (at least I couldn’t find). They do include one adapter which can save one person at a time. But you know how we are used to just plugging in the charger in the wall? Well they don’t have that. 3. Pictures show rooms spacious. But they are not, at least the deluxe. It was very tight. I had a luggage and my husband had one and we had hard time moving around with two luggages laying on the floor open. 4. Be aware that absolutely every little thing besides water in your room is extra. And they had a lot of extra stuff: snacks, drinks, various goodies, custom items etc. 5. Gym and pool is not 24 hours. They say it is. I don’t know why. Just say it closes at 8. But they kept saying 24 hours. 6. Downstairs bar: I don’t think they have figured out their cocktails yet because charging €20 for a cocktail I kinda know what it supposed to taste like — heaven! But it fell short.
22 September 2025
Exceptional
21 September 2025
Not to return. Excessive rate for the offer!
Nice rooms notwithstanding mine has an arquitectural design that was unfriendly with a long corridor and Riley and bath separated. Breakfast was nice.
Location, Location, Location and the lobby
11 September 2025
Fabulous
8 September 2025
The Brach is a reservoir of luxury and exquisite design, nestled along Gran Via and all the action!
6 September 2025
Not to 5 star standard
Aesthetically pleasing, however some finishes weren’t to standard for 5star hotel. I really enjoyed their Spa facilities
Photos showed room type had a small table. Mine did not. I couldn’t work from my room or eat room service in room comfortably, there wasn’t even enough room to bring in a table and sit. I spent around €3000 for a 5 night stay and was disappointed. They offered a meeting room for me to work in but the lights didn’t work in one and the window was broken in the other.
5 September 2025
Exceptional
2 September 2025
A disappointing experience with poor front-of-house service
Great modern design of the hotel interior and the rooms. Breakfast is served excellent.
Reception staff are lacking basic customer service skills in being welcoming, friendly and efficient in dealing with the guests and are delivering the level of service well below what would be expected from a five-star hotel. Having stayed at the Paris Brach hotel last on several occasions previously, this has been a disappointment. Location may be convenient for shopping but is in a very busy part of Madrid city centre.
22 August 2025
Exceptional
21 August 2025
Exceptional
5 August 2025
Exceptional
2 August 2025
Exceptional
31 July 2025
Exceptional
21 July 2025
Exceptional
16 July 2025
Exceptional
22 June 2025
Exceptional
15 June 2025
Exceptional
12 June 2025
Exceptional
29 May 2025
Exceptional
22 May 2025
Very good
13 May 2025
Exceptional
27 April 2025
Exceptional
4 April 2025
Very good
4 April 2025
Exceptional
1 April 2025
Exceptional
10 March 2025
Exceptional
6 January 2025
Very good
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Packed lunches
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shuttle service (additional charge)
- - Airport shuttle (additional charge)
- - Grocery deliveries
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Currency exchange
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Lockers
- - Invoice provided
Activities
- - Sauna
- - Fitness centre
- - Spa and wellness centre
- - Massage (additional charge)
- - Hot tub/Jacuzzi
- - Indoor pool
- - Indoor pool (all year)
- - Beauty Services
- - Facial treatments
- - Body treatments
- - Body scrub
- - Body wrap
- - Light therapy
- - Spa facilities
- - Spa lounge/relaxation area
- - Spa/wellness packages
- - Back massage
- - Neck massage
- - Foot massage
- - Couples massage
- - Head massage
- - Hand massage
- - Full body massage
- - Fitness
- - Yoga classes
- - Fitness classes
- - Personal trainer
- - Fitness/spa locker rooms
- - Temporary art galleries
- - Themed dinner nights (additional charge)
- - Tour or class about local culture (additional charge)
- - Cooking class (additional charge)
- - Live music/performance (additional charge)
- - Bicycle rental (additional charge)
Outdoors
- - Terrace
- - Sun terrace
- - Outdoor furniture
Entertainment and family services
- - Babysitting/child services (additional charge)
- - Board games/puzzles
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
- - Accessible parking
Transport
- - Public transport tickets (additional charge)
- - Airport pick up (additional charge)
- - Airport drop off (additional charge)
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Higher level toilet
- - Lower bathroom sink
- - Emergency cord in bathroom
- - Visual aids: Braille
- - Visual aids: Tactile signs
Pool and wellness
- - Heated pool
- - Sun loungers or beach chairs
- - Sun umbrellas
- - Swimming pool
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals
- - Thermometers for guests provided by property
- - Face masks for guests available

More photos

10 November 2025
Exceptional