The Zetter Townhouse Clerkenwell, London
The Zetter Townhouse Clerkenwell is a masterclass in eccentric British charm. Located on a historic, cobbled square, this boutique hotel occupies a pair of Georgian townhouses that feel less like a hotel and more like the private home of an imaginative, well-travelled relative. Opened in 2011, it was designed by Russell Sage, who famously rejected modern minimalism in favor of “curated clutter,” filling the space with antiques, curiosities, and Victorian-inspired maximalism.
The design is built around the fictional backstory of “Great Aunt Wilhelmina,” a colorful character whose personality is reflected in the hotel’s quirky decor, taxidermy, and hidden trinkets tucked into drawers and wardrobes. Guests are encouraged to explore the building’s nooks and crannies, where every corner offers a new story or visual surprise.
Beyond the rooms, the property is celebrated for its intimate “Parlour.” This cocktail lounge has long been a destination for locals and travelers alike, known for serving award-winning, expertly curated drinks in a cozy, atmospheric setting that feels like a trip back to a bygone era.
Its location in Clerkenwell places you in one of London’s most creative hubs. You are within easy reach of fascinating landmarks like the Museum of the Order of St John and the ancient St Bartholomew the Great church. For those who enjoy a bit of local flavor, the vibrant Exmouth Market and the historic Smithfield Market are just a short walk away, offering a perfect blend of culture, history, and city life.
Expert reviews
“The maximalist Zetter Townhouse taps a rich vein of Victorian eccentricity to create an urban den with genuine warmth—a theme hotel without the cheese. It’s a lovely, under-the-radar hotel that’s for real London lovers.”
What guests liked
- Central location
- Comfortable beds
- Excellent Wifi
Location
Recent guest reviews
11 May 2026
Exceptional
12 April 2026
Fabulous
2 March 2026
Fabulous
31 January 2026
Exceptional
25 January 2026
Exceptional
7 January 2026
Fabulous
28 December 2025
Very good
15 December 2025
Fabulous
2 December 2025
Lovely hotel but left with a bitter taste in my mouth
Beautiful hotel and bar area. Lovely room.
Unfortunately I arrived to check in and there was no record of my booking. Apparently booking.com and zetters system hadn't synced up. Luckily they still had a room so I had to cancel on booking.com and then rebook directly with the hotel and pay again. I was assured I would be refunded the initial payment within 5 working days. They very kindly upgraded us to a larger room and comped breakfast. Unfortunately after 5 days I still hadn't received my refund. After chasing the hotel many many times and having to explain the situation repeatedly to each staff member I was told to call booking.com to see what was going on. I spoke to booking.com who informed me the hotel hadn't responded to their email confirming the cancellation. It finally got sorted but my refund was very late and I had to chase a lot to get it sorted. Not what you want or expect when spending a hefty amount of a hotel room for a special birthday celebration. Unfortunately left with a bitter taste in my mouth. Ho hum.
1 November 2025
Very good
11 October 2025
Exceptional
11 October 2025
Overall enjoyed our stay and liked the rustic feel.
Nice rustic feel. Well located. Had nice room overlooking the square. Got bigger room for the second stay which would have been nice for the first one.
Varying quality of staff which made it important that you spoke to the right person. Seemed to be lots of staff rotating through the day and as a result the one hand didn’t know what the other was doing.
5 October 2025
Exceptional
8 August 2025
Poor nights sleep due to uncomfortable bed, loud street and clicking AC
Location was good Free overnight parking behind it
Single glazing - so it was very loud AC was clicked when on so added to the noise Uncomfortable bed Uncomfortable pillows Staff weren’t rude but also weren’t particularly helpful and gave no information about the hotel.
27 July 2025
Exceptional
24 June 2025
Good but a little style over substance.
Lots of style. Great location. Friendly staff
It’s a little tried. Some plug sockets didn’t work for example. Small room for the price.
22 June 2025
Exceptional
22 June 2025
Exceptional
12 June 2025
Exceptional
18 May 2025
Exceptional
29 January 2025
Pleasant but far too expensive for what it is - a small fancy room in a convenient location
The location and the room was very clean
The room and bathroom are both very small. Whilst it was comfortable it is just not worth the money - you are paying for its ‘olde English’ feel but it’s not worth all that extra cost just for colourful wallpaper and old paintings. It is also covered in scaffolding - perhaps they could have offered a discount whilst all that work is going on?
25 December 2024
Lovely stay in a beautiful building
Beautiful characterful building, cosy bar area, unique decor.
We stayed here for two nights including our wedding night. We did let the hotel know in advance and they were accommodating but there were no additional touches to make our stay more special, and staff weren’t aware until we informed them. We felt it would have been helpful to have an experienced member of staff in the reception area too.
18 October 2024
Otherwise great stay, friendly staff and wonderful location - we love the neighborhood
Nice property though we learned on the spot that now the Zetter is only the townhouse (the other building is being renovated and rebranded)
I did not like that housekeeping is on demand. It’s a hotel not an airbnb
6 October 2024
For a boutique hotel which is charging boutique prices - it doesn’t live up to expectations. Poor value for money.
The cosy breakfast room turn bar at night.
1. No one was was available for me to check in. I had to ask the staff to be attended and wait for to be checked in. 2. I was asked whether I wanted the room to be cleaned. Said yes but no one came. 3. A card in the room said to ask for milk or milk alternative to make coffee or tea. I went down to ask for and none was available. Thankfully though a staff found some and delivered. Surprising that this wasn’t available at first instance. 4. the safe was not working and needed new batteries. I had to call to get it fixed. I didn’t want to be disturbed so decided not to use it/told technician to do it after o checked out. 5. I asked to deposit my bag after checking out. When I asked for a receipt or acknowledgment I was told I couldn’t get one. Also that if things were lost it was my responsibility as I had already checked out. Later when I came to collect my belongings I was asked by someone else for a receipt or a ticket. Doesn’t make sense to me.
10 September 2024
Quirky boutique hotel, super comfortable beds, small rooms but in historic house in great area
One of the nicest breakfast buffets for a small hotel but not included with price of our room. Decor is over the top fun filled w antiques and interesting fabrics. Bar area is lively and cozy. Beds are very comfortable and room was cleaned beautifully.
Not really organized front desk. Seemed like a young, lightly trained staff. But all were very nice. The rooms are tight which is common in London. Not a lot of food options in hotel if you arrive late or on weekend. It's just a quirky small boutique experience so don't expect services you'd get elsewhere. We stayed 5 nights and it grew on us.
1 September 2024
I hope to return to this hotel. Right vibe for us. Great location, nice people. Little, quirky gem.
Unique decor and vibe, and hospitable, helpful staff. Location worked well.
Slightly weird to have no dedicated hotel desk on ground floor. It’s an eating and drinking establishment with a hotel upstairs. You sometimes have to hunt for hotel support.
23 August 2024
Very pleasant and relaxed.
Pretty much everything.
Nothing really. It’s a very nice hotel.
18 August 2024
The most wonderful wedding and let’s hope we live happily ever after
The Staff were so kind and attentive and gave us an upgrade as it was our wedding night. The location was excellent. The facilities were excellent. The hotel is stylish and unusual. The food and service were amazing. The whole team made our wedding reception lunch and wedding party in the evening absolutely perfect for us It was authentic classy and something a bit special. Thank you so so much
Nothing at all
12 August 2024
Great hotel, beautiful decor and amazing staff
Great little hotel and super helpful staff
18 July 2024
Pleasant
Great location
It’s just not as good as it thinks it is- less style and more substance plus a good manager to get a grip would transform this place
14 July 2024
Great location, comfortable rooms
Great location
No room service other than by request before 10am and had to request water refills a number of times but never materialised
5 June 2024
Pleasant
Old-fashioned decor of the property. Good bathroom and nice bathroom products.
There was no lounge area specifically for hotel guests. The bar is advertised quite separately to the hotel, to bring in outside patrons, with seating in all the downstairs area able to be reserved by people who just want bar service. There was live music on two nights we stayed. It would be good to have a quiet area where you could sit and relax after a day in town and The Zetter doesn't provide this. The armchair in our room needed respringing - you honestly couldn't sit in it. Breakfast was expensive.
24 May 2024
The staff were friendly and helpful and the bed was comfortable, I will probably book here again.
This is a quirky hotel with a lot of character. It is in a relatively quiet location in central London.
Because it is almost primarily a cocktail bar and café, as a hotel guest, you are not always given priority when being seated etc. and there is no lounge or other space exclusively for hotel guests.
12 May 2024
wonderful, very comfortable
the bed was comfy the shower was powerful the toiletries smelled beautiful the breakfast was ideal
one or two artworks looked a little cheap not in an ironic way I called ahead to ask for birthday decorations in the room but this was forgotten.
23 April 2024
Extremely bad service
The location was great for my sons wedding, we had three rooms
All three of our rooms were not serviced on the Saturday. We had breakfast in our room and left do not disturb on the doors whilst we got ready for the wedding, we left at 12.50am, removing all 3 do not disturbs. When we got back in the early hours of the morning, none of the rooms had been serviced. I rang downstairs and was told u have to put a card outside to say you want it done, what card?? Back to our 3 rooms with not drinking water, wet towels from Friday night and Saturday morning!! When checking out on the Saturday I was told cost of breakfast would be removed! Ok but I’d rather have had the rooms serviced than a free breakfast. I asked why they hadn’t done and she said you have to put a card out saying you want it done in case they forget to do it but she forgot to tell us. Unbelievable,
19 April 2024
Location, Comfort and Charm
I booked the deluxe double room for a three night holiday at the Zetter Clerkenwell. The charming room was located on the top floor with a nice view through two large windows. The property is set back from the busy street and I was able to sleep with the windows open undisturbed. I enjoyed the fresh coffee and French press the hotel provided. The bathroom had plenty of nice linens and toiletries. The bed and bedding were very comfortable. There is a wardrobe where you can hang and place your clothes. The wifi was good. You do have to walk through the very busy pub in the evening to get back and forth to your room but not an issue. The property is located a short walk from Farringdon transit, which I used several times along with the bus service on Clerkenwell Road. I also walked to Covent Garden (about twenty five minutes). I felt rested and was comfortable during my stay and I love the Clerkenwell location. I will stay at the Zetter Clerkenwell again.
I loved everything about the property.
9 January 2024
Disappointed
Location
Room was cold, gloomy
29 December 2023
After a long week of hard work this was a perfect moment of peace
Tasteful / good materials used in room.
21 December 2023
Excellent hotel, great service- everything we wanted!
Quirky, original, clean with all the facilities we needed.
Nothing
9 December 2023
Nice place, shame about the guest experience. I wouldn’t return.
The location of the Zetter is great. It’s a quirky hotel that fits its environment perfectly.
The hotel was exceptionally unhelpful about a booking error. They gave conflicting information and were rude with a clear message that maximising spend was more important than a happy guest. Felt like dealing with a shabby market trader.
26 November 2023
The perfect London stay
A stunning place to stay. Staff are wonderful. The rooms are beautifully decorated with everything you could need - we were lucky enough to have a huge bath! The food options are amazing. It was the perfect place to spend our wedding night.
We loved everything!
18 November 2023
The Zetter Townhouse is a treat!
It offers a cozy and relaxed atmosphere. Beautifully designed and thought through. Excellent breakfast, a stunning cocktail bar and lovely staff.
25 October 2023
The staff were polite and went that extra for us.
Excellent light breakfast
3 September 2023
Very good
Quirky decor and good location
Cocktail bar stopped serving cocktails at 11pm but would serve wine, beer or spirits yet a lot of their marketing is focused on their cocktails. We were disappointed as were looking forward to an Espresso Martini in their lovely lounge bar.
1 September 2023
Unexpected upgrade to a fabulous room, delightful staff
Beautiful building, brilliant rooms
All was good
30 August 2023
Great hotel with charm
Nice hotel with a lot of charm. The room was big and well equipped. The bar downstairs offers good cocktails.
Noise could be heard from the neighbours / cleaning team in the corridor; Quite expensive.
22 August 2023
Fabulous. We will be back.
Super location and absolutely lovely place to stay. We were sorry we only had the one night. Loved how much character it had, so much nicer than other city hotels.we loved the shower.
Sadly we stayed on the Monday and couldn't sample the cocktail bar.
14 August 2023
Friendly, homely, quirky hotel with the nicest staff I've come across.
Nicest hotel staff I've ever come across - very accommodating, helpful, professional and friendly. Love the decor and our room was fantastic. Peaceful spot in a central location.
6 August 2023
Over charged and the food and drinks stopped at 11 o’clock
The view from the bedroom window
I was over charged on every transaction compared to prices in the menu. There was no mini bar or Coffee cups or ironing facilities, although the booking confirmation listed it.
Hotel facilities
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
Business facilities
- - Meeting/banquet facilities (additional charge)
Food & Drink
- - Bar
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Luggage storage
- - Concierge service
- - Invoice provided
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Daily housekeeping
Miscellaneous
- - 24-hour security
- - Security alarm
- - CCTV in common areas
- - Fire extinguishers

More photos

4 June 2026
disappointed