Broadwick Soho is a vibrant, independent luxury hotel situated right in the heart of London’s West End. Housed within a structure that incorporates 19th-century stock brick facades, the property is a playful tribute to the area’s history. It seamlessly blends “70s disco pop” with the feel of an eccentric godmother’s townhouse, creating a space that feels both nostalgic and refreshingly modern.
The hotel’s striking interior was designed by the renowned Martin Brudnizki. His work here is a feast for the senses, featuring everything from bespoke marbled wallpaper adorned with floating elephants to whimsical brass mini-bars. Every corner is meticulously curated, drawing inspiration from Italian romanticism, jazz-age opulence, and the eclectic spirit that has defined Soho for decades.
Beyond the rooms, the hotel is a social hub. Guests can retreat to the rooftop bar and restaurant, Flute, which offers a wraparound terrace and stunning views across the London skyline. For something more intimate, there is the “Nook,” a cozy sitting room reserved exclusively for hotel guests.
Location-wise, it’s unbeatable for those wanting to explore. You are just steps away from the famous Berwick Street Market, the record shops that defined London’s music scene, and iconic spots like Carnaby Street and Liberty London. With the theatres of the West End and the greenery of Soho Square nearby, the hotel serves as the perfect home base for experiencing the wild, creative energy of central London.
Expert reviews
“Broadwick is doing something different to the grand dames and glassy international transplants. This is a fantastically fun place to bed down, with interiors that practically demand you loosen up and settle into Soho’s rhythm – even if just for the night.”
“The A-list love the flamboyant hotel, but the eyebrow-raising decor has nothing on the extraordinary upbringing of its owner, Noel Hayden.”
“Minimalists aside, most guests will delight in the hotel’s aesthetic — it feels like there’s some cute little detail to discover in every corner. Alongside being homely and buzzy, Dear Jackie serves consistently delicious dishes.”
What guests liked
- Central location
- Boutique style
- Friendly staff
- Comfortable beds
- Delicious food
Location
Recent guest reviews
21 October 2025
Amazing stay in the perfect location.
Quirky, luxurious and fun
Nothing to dislike. Room was on the small side would be the only negative.
21 October 2025
What wonderful staff everyone we met were so kind and helpful.
Beautiful property and in perfect position for our visit for a concert.
There was nothing I didn’t like. 10/10
7 October 2025
Great staying in an eclectic hotel:
Its look and the position
The barmen at the bar, seemed a bit too difficult in preparing a drink which was not on the menu.
5 October 2025
Very good
Stylish
Bedroom a little to small
3 October 2025
Beautiful, warm place. I want my home to look like this
We loved everything about the place. I was travelling with my daughter and knew she would love it for the aesthetics, so she was very charmed the moment she entered the boutique hotel. You could tell a lot of effort and personal touch went into the design of the place. The bathroom is spacious and well laid out. Loved the green mirror in the hallway. The staff were also very kind, attentive and warm. We left our luggage there overnight after we checked out while we travelled out of London and they were ok to store it at no charge. We had breakfast included in our stay and it was very good as well. Unfortunately we didnt get to try their Italian restaurant, Dear Jackie, but we did go to Flutes, their rooftop bar. The ambience was spectacular. Really love everything about our stay there. At check out, the receptionist went through our bill and there was a optional service charge which was much derserved and I was more than happy to pay for.
30 September 2025
Fantastic stay in a beautifully decorated hotel in the heart of London
The rooms are beautifully decorated. Regarding service, no attention to detail is spared. My eye glasses were left on top of a cool hotel cleaning cloth. Our computer cables were tidied with a hotel suppled tidy. My room service dinner was delicious.
The rooms although, very comfortable, are on the small side. The beds could use a new mattress topper.
24 September 2025
London at its best 🇬🇧❤️
Brilliant location. Good vibe. Superb food with excellent staff. The Nook is the bomb and the perfect spot for breakfast.
Very small bedroom. But knew that was coming ! Tis what it is.
8 September 2025
Exceptional
The Broadwick Soho was wonderful, we loved the restaurant Dear Jacki and the rooftop bar is fabulous The staff were amazing and the location was perfect.
7 September 2025
Exceptional
Fun decor and lots of luxury extra touches. Staff very all very friendly and helpful. We enjoyed cocktails in The Flute and a delicious breakfast in the morning. A real treat that was every bit as lovely as we had hoped.
nothing
31 August 2025
Exceptional
We had a wonderful stay at Broadwick Soho. It was perfect for us, the food was exactly what we wished for, the vibe at the bar was amazing, our room was cleaned twice a day and was very tidy, and the service couldn’t have been better. We especially enjoyed Siena who served our breakfast each morning. Thank you for an unforgettable stay. We will definitely come back again.
30 August 2025
Brilliant fun hotel - excellent staff
excellent staff, very gorgeous decor, was very fun and playful kind of place!
Nothing
28 August 2025
Absolutely stunning hotel perfection on every level amazing attentative staff really cool vibe
Everything !!
Nothing !!
17 August 2025
Amazing hotel, highly recommended!
Amazing hotel, highly recommended! They did everything possible to make our stay easy and it was also super kids friendly. Also the location is great. I would give 11 out of 10 if I could.
16 August 2025
Absolute 10/10
Absolute 10/10. There’s nothing not to like. From the friendliness of the staff (all of them, without exception) to the amazing decor, being in the center of Soho, super well thought rooms and amenities - this had it all and you can see the care and investment that was done to ensure amazing quality and delivery. If you like luxury hotels with a twist of out-of-box thinking, this is the place for you. Great bar on the roof as well (make sure you book in advance).
The only thing I can point out (but understand it’s the hotel’s vibe) is the lack of lighting, not a bad point, just not ideal if you have bad eyesight.
14 August 2025
Stunning Hotel in the heart of SoHo and a stones throw from Carnaby St shopping and the West End
Beautifully styled and extremely well appointed room. The rooftop bar is a must too, the location is bang on for a couple of nights in London. The whole hotel is very luxurious and the staff are beyond exceptional. We had a very early check out and the night shift staff were fantastic to us early in the morning offering coffees and transport options.
We came with our carry in luggage only and had left our other 2 larger suitcases at the airport as we knew we were going back to Heathrow the next day. Had we brought the larger suitcases to the hotel I don’t know where they could have fit within our room.
13 August 2025
Exceptional
The location was central to most London hot spots. Breakfast at the hotel was phenomenal
9 August 2025
Wonderful hedonistic and relaxing break.
Beautiful well thought out hotel, just perfect. The staff where exceptional.
I cannot think of anything. sorry. Everything was just too good.
29 July 2025
Outstanding.
Absolutely everything. The room was superb, staff amazing and the location top notch. We have went to celebrate my husband’s birthday and they could not have made us feel more welcome. We will definitely be back.
Nothing
25 July 2025
Exceptional
We loved everything in this hotel. Although the breakfast wasn’t a buffet, it was very good. Also, the location of the hotel was great.
The only disappointment was that the hotel charged an extra fee for the breakfast service at the end, which shouldn’t have been the case, as the room was already paid with full breakfast included.
19 July 2025
The perfect hotel in Soho
Absolutely loved the Broadwick! Service at reception was exceptional from arrival to checkout. Supremely efficient but friendly and not at all stuffy. Cannot think of a better place in London to have a pre-dinner drink than Bar Flute. Atmosphere, drinks and again service, exceptional. We had dinner in Dear Jackie which was great. Though if we were staying longer we'd definitely have ventured out into Soho on subsequent nights.
The only comment would be on the size of the room we had. It was beautifully decorated and the bed was incredibly comfy, but it was very small. It's not a complaint as the room size is clearly called out on the website and I booked the smallest/cheapest room, so it was my decision, but if staying again I'd spend more and get more space.
29 June 2025
Fantastic service in beautiful surroundings
Perfect in every way
27 June 2025
Exceptional
Everything
No socket near a mirror for hair dryer
19 June 2025
Had an amazing time
Love the hotel!
The rooms are too small for the price a night.
18 June 2025
Exceptional
Fantastic location, absolutely beautiful hotel and the staff were phenomenal!!
Nothing to improve on, hotel is great. Although the room was quite small for the price.
11 June 2025
Fabulous, amazing place. Amazing staff. Amazing experience.
Beautiful design beautifully comfortable, the staff are off the scale fantastic in every respect.
Nothing
6 June 2025
Stunning boutique hotel in the heart of Soho. We were so well looked after during our stay and would recommend Broadwick
Beautiful decor, super attentive staff
Nothing it was absolutely amazing
5 June 2025
Exceptional
Beautiful interior, really captivating. The staff is truly amazing, so kind and welcoming, the restaurants were really good and the bar up stairs was such a vibe. Also a really good area. Everything we wanted to see was max 20 minutes away. One of the best hotels I’ve been in, extremely recommend!!
27 May 2025
Lovely place for that special occasion
Fantastic location- cool roof top bar
Nothing - it was great
26 May 2025
Exceptional
Everything
10 May 2025
We really enjoyed our stay. Staff were amazing, bed was very comfortable. Food was great!
Fantastic service, loved the decor.
Deluxe room was quite basic for the money.
30 April 2025
Exceptional
Great location, very intimate feel, great people on reception etc
29 April 2025
Great place in a great location
Full English was just perfect in the downstairs restaurant.
27 April 2025
The Most Perfect Hotel in the Perfect Location!
This hotel is beyond amazing! Every single aspect is exceptional. The location is perfect, the staff couldn't have done more for us and the facilities are second to none. We were going to a play at the Harold Pinter Theatre which was only a quick 5-10 minute walk away, passed lots of gorgeous little shops and bars, perfect for West End visits! The car park was about a one minute walk away. The gorgeous little touches made it a truly personal and wonderful experience. We will 1000% be staying here again!
There's absolutely nothing wrong with this hotel!
7 April 2025
Magical and extremely comfortable.
It was a very cozy environment with a very personal and friendly staff. Everyone I encountered was ready to help me with whatever I needed. This was what i expected from a boutique hotel experience. Highly recommended for those traveling alone or with a partner.
A steam room would have been nice.
31 March 2025
Could not fault anything about this hotel/stay. Fabulous
Fabulous hotel
30 March 2025
Just beyond perfect :)
Everything was amazing!
24 March 2025
Fabulous
THE STAFF WERE GREAT - GREAT LOCATION
8 March 2025
Fabulous
Title: A Unique Blend of Cultures at Hotel Broadwick in Soho I recently had the pleasure of staying at Hotel Broadwick in Soho, London, and it was truly an unforgettable experience. From the moment I arrived, I was impressed by the exceptional level of service provided by the staff. Their friendliness and attentiveness set a fantastic tone for my entire stay. One of the standout features of this hotel is its remarkable architectural diversity. Each room showcases an eclectic blend of elements inspired by 1950s Italy, combining vintage charm with modern luxury. The design elements pay homage to the era with sophisticated touches that transport you back in time, while the infusion of Indian flair adds a captivating vibrancy to the atmosphere. The interiors are stunning, with rich textures and colors that create an inviting ambiance. Ornate fixtures, lush fabrics, and artistic decor pieces reflect the richness of both cultures, making every corner of the hotel a visual delight. This thoughtful design creates an environment that feels both nostalgic and refreshingly unique. The room service deserves special mention as well. With a menu that offers a tantalizing selection of delicious dishes, each meal is not only beautifully presented but also bursting with flavor. The Indian-inspired options, in particular, struck a perfect balance with the overall aesthetic of the hotel, making dining in an enchanting experience all on its own. Hotel Broadwick truly stands out as a hidden gem in the heart of Soho. With its top-notch service, eclectic design that celebrates both 1950s Italy and Indian influences, and a commitment to guest satisfaction, this hotel is a must-visit for those seeking an extraordinary escape. I can’t wait to return for another enchanting stay!
Unfortunately, the staff at the reception could not maintain the same level of friendliness as the other employees, which is quite disappointing, as the reception acts as the hotel’s business card.
22 February 2025
Stunning place, exceptional staff
Stunning interior and exceptional staff. I would be delighted to stay here again
Rooms are a little small, but that’s to be expected.
15 February 2025
Best hotel for a long while
Immaculate and stylish
Nothing
8 February 2025
Excellent
The hotel is outstanding in its decor and originality. The location is ideal for shopping and there are many eating places and pubs in the area The staff on arrival were very welcoming and dealt with every query with charm and efficiency throughout our short stay.
2 February 2025
Amazing style and friendly staff
Stylish and great staff Rooftop bar was excellent
The breakfast was disappointing- too few staff and very overpriced
17 January 2025
Great boutique hotel in the heart of London
Great location in the centre of Soho. Rooftop cocktail bar was excellent with attentive bar staff.
Didn't realise how busy it would get in the evening and needed to book at both restaurants and bar.
15 January 2025
Our new go to
A breath of fresh air to the London hotel scene, our new favourite, the staff are amazing and it’s perfect for a quick 24 hours away
12 January 2025
A gem in a great location perfect
Completely different to all other hotels in the London area
Nothing
6 January 2025
Stunning
Broadwick Soho in London is an absolute gem! The location is unbeatable – right in the heart of Soho, with everything you need just a short walk away. Whether it’s dining, shopping, or exploring the city’s vibrant culture, this hotel is perfectly situated. The interiors are simply stunning, designed with incredible attention to detail. Every corner of the hotel exudes elegance and charm, making it one of the most beautiful places we’ve ever stayed. It feels luxurious yet welcoming, with a perfect blend of style and comfort. The service was outstanding from start to finish. The staff at the reception were incredibly helpful, always ready to assist with a smile, and made our stay even more enjoyable. Every aspect of the experience was flawless – they truly go above and beyond to ensure guests have a perfect stay. We couldn’t have asked for more. Broadwick Soho is easily one of the most beautiful hotels we’ve ever visited, and we can’t wait to return. Highly recommended!
5 January 2025
Exceptional
Excellent attention to detail in rooms.
29 December 2024
Beauriful hotel in soho
Beautiful hotel in great location. Charming nook and swanky bar.
The lights are a bit dim throughout the hotel, including in your room and bathroom.
24 December 2024
Exceptional
Great location, great interior and exterior, great service at In Room Dining, great in room facilities, even though the size of the room is really small, it’s really cozy
Reception staff upon check in and check out is ok, but definitely not a 5 star level Don’t expect great size of the room and view if it’s deluxe room
Hotel facilities
Food & Drink
- - Restaurant
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Outdoors
- - Terrace
- - Outdoor furniture
Cleaning services
- - Laundry
- - Dry cleaning
- - Ironing service
- - Trouser press (additional charge)
- - Daily housekeeping
Activities
- - Nightclub/DJ
- - Evening entertainment
- - Temporary art galleries
- - Walking tours
- - Live music/performance
Parking
- - Street parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Raised toilet
- - Lower bathroom sink
- - Emergency cord in bathroom
- - Auditory guidance
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Delivered food is securely covered

More photos

24 October 2025
Simply outstanding.