Expert reviews
“Broadwick is doing something different to the grand dames and glassy international transplants. This is a fantastically fun place to bed down, with interiors that practically demand you loosen up and settle into Soho’s rhythm – even if just for the night.”
“The A-list love the flamboyant hotel, but the eyebrow-raising decor has nothing on the extraordinary upbringing of its owner, Noel Hayden.”
“Minimalists aside, most guests will delight in the hotel’s aesthetic — it feels like there’s some cute little detail to discover in every corner. Alongside being homely and buzzy, Dear Jackie serves consistently delicious dishes.”
What guests liked
- Central location
- Boutique style
- Friendly staff
- Comfortable beds
- Delicious food
All you need to know
Broadwick Soho is like stepping into a glammed-up, jazzy love letter to London’s West End. With only 57 rooms, it feels intimate yet full of character . It’s a real boutique gem.
Designed by the talented Martin Brudnizki, its interiors mix Jazz Age opulence, quirky English eccentricity, a dash of disco flair and Italian warmth. Think mirrored ceilings, rich velvet, bold patterns, and art everywhere; it’s maximalist but in the most thoughtful, indulgent way.
But it’s not just about looks. The experience is just as decadent. There’s the lively Bar Jackie at street level for casual coffees or aperitivos, and Dear Jackie, a lower-ground Italian restaurant that oozes sexy, dim-lit romance with plush booths and reimagined Italian classics.
When night falls, you can head up to Flute, the rooftop bar with a wraparound terrace, animal-print upholstery and cocktails that feel like they were made for friends and laughter.
And when you’re ready to unwind, The Nook offers a cozy, members-club vibe, fireplace, vinyl player, vintage books, pure relaxed charm.
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Location
Recent guest reviews
5 October 2025
Very good
Stylish
Bedroom a little to small
3 October 2025
Beautiful, warm place. I want my home to look like this
We loved everything about the place. I was travelling with my daughter and knew she would love it for the aesthetics, so she was very charmed the moment she entered the boutique hotel. You could tell a lot of effort and personal touch went into the design of the place. The bathroom is spacious and well laid out. Loved the green mirror in the hallway. The staff were also very kind, attentive and warm. We left our luggage there overnight after we checked out while we travelled out of London and they were ok to store it at no charge. We had breakfast included in our stay and it was very good as well. Unfortunately we didnt get to try their Italian restaurant, Dear Jackie, but we did go to Flutes, their rooftop bar. The ambience was spectacular. Really love everything about our stay there. At check out, the receptionist went through our bill and there was a optional service charge which was much derserved and I was more than happy to pay for.
30 September 2025
Fantastic stay in a beautifully decorated hotel in the heart of London
The rooms are beautifully decorated. Regarding service, no attention to detail is spared. My eye glasses were left on top of a cool hotel cleaning cloth. Our computer cables were tidied with a hotel suppled tidy. My room service dinner was delicious.
The rooms although, very comfortable, are on the small side. The beds could use a new mattress topper.
24 September 2025
London at its best 🇬🇧❤️
Brilliant location. Good vibe. Superb food with excellent staff. The Nook is the bomb and the perfect spot for breakfast.
Very small bedroom. But knew that was coming ! Tis what it is.
8 September 2025
Exceptional
The Broadwick Soho was wonderful, we loved the restaurant Dear Jacki and the rooftop bar is fabulous The staff were amazing and the location was perfect.
7 September 2025
Exceptional
Fun decor and lots of luxury extra touches. Staff very all very friendly and helpful. We enjoyed cocktails in The Flute and a delicious breakfast in the morning. A real treat that was every bit as lovely as we had hoped.
nothing
31 August 2025
Exceptional
We had a wonderful stay at Broadwick Soho. It was perfect for us, the food was exactly what we wished for, the vibe at the bar was amazing, our room was cleaned twice a day and was very tidy, and the service couldn’t have been better. We especially enjoyed Siena who served our breakfast each morning. Thank you for an unforgettable stay. We will definitely come back again.
30 August 2025
Brilliant fun hotel - excellent staff
excellent staff, very gorgeous decor, was very fun and playful kind of place!
Nothing
28 August 2025
Absolutely stunning hotel perfection on every level amazing attentative staff really cool vibe
Everything !!
Nothing !!
17 August 2025
Amazing hotel, highly recommended!
Amazing hotel, highly recommended! They did everything possible to make our stay easy and it was also super kids friendly. Also the location is great. I would give 11 out of 10 if I could.
16 August 2025
Absolute 10/10
Absolute 10/10. There’s nothing not to like. From the friendliness of the staff (all of them, without exception) to the amazing decor, being in the center of Soho, super well thought rooms and amenities - this had it all and you can see the care and investment that was done to ensure amazing quality and delivery. If you like luxury hotels with a twist of out-of-box thinking, this is the place for you. Great bar on the roof as well (make sure you book in advance).
The only thing I can point out (but understand it’s the hotel’s vibe) is the lack of lighting, not a bad point, just not ideal if you have bad eyesight.
14 August 2025
Stunning Hotel in the heart of SoHo and a stones throw from Carnaby St shopping and the West End
Beautifully styled and extremely well appointed room. The rooftop bar is a must too, the location is bang on for a couple of nights in London. The whole hotel is very luxurious and the staff are beyond exceptional. We had a very early check out and the night shift staff were fantastic to us early in the morning offering coffees and transport options.
We came with our carry in luggage only and had left our other 2 larger suitcases at the airport as we knew we were going back to Heathrow the next day. Had we brought the larger suitcases to the hotel I don’t know where they could have fit within our room.
13 August 2025
Exceptional
The location was central to most London hot spots. Breakfast at the hotel was phenomenal
9 August 2025
Wonderful hedonistic and relaxing break.
Beautiful well thought out hotel, just perfect. The staff where exceptional.
I cannot think of anything. sorry. Everything was just too good.
29 July 2025
Outstanding.
Absolutely everything. The room was superb, staff amazing and the location top notch. We have went to celebrate my husband’s birthday and they could not have made us feel more welcome. We will definitely be back.
Nothing
25 July 2025
Exceptional
We loved everything in this hotel. Although the breakfast wasn’t a buffet, it was very good. Also, the location of the hotel was great.
The only disappointment was that the hotel charged an extra fee for the breakfast service at the end, which shouldn’t have been the case, as the room was already paid with full breakfast included.
19 July 2025
The perfect hotel in Soho
Absolutely loved the Broadwick! Service at reception was exceptional from arrival to checkout. Supremely efficient but friendly and not at all stuffy. Cannot think of a better place in London to have a pre-dinner drink than Bar Flute. Atmosphere, drinks and again service, exceptional. We had dinner in Dear Jackie which was great. Though if we were staying longer we'd definitely have ventured out into Soho on subsequent nights.
The only comment would be on the size of the room we had. It was beautifully decorated and the bed was incredibly comfy, but it was very small. It's not a complaint as the room size is clearly called out on the website and I booked the smallest/cheapest room, so it was my decision, but if staying again I'd spend more and get more space.
29 June 2025
Fantastic service in beautiful surroundings
Perfect in every way
27 June 2025
Exceptional
Everything
No socket near a mirror for hair dryer
19 June 2025
Had an amazing time
Love the hotel!
The rooms are too small for the price a night.
18 June 2025
Exceptional
Fantastic location, absolutely beautiful hotel and the staff were phenomenal!!
Nothing to improve on, hotel is great. Although the room was quite small for the price.
11 June 2025
Fabulous, amazing place. Amazing staff. Amazing experience.
Beautiful design beautifully comfortable, the staff are off the scale fantastic in every respect.
Nothing
6 June 2025
Stunning boutique hotel in the heart of Soho. We were so well looked after during our stay and would recommend Broadwick
Beautiful decor, super attentive staff
Nothing it was absolutely amazing
5 June 2025
Exceptional
Beautiful interior, really captivating. The staff is truly amazing, so kind and welcoming, the restaurants were really good and the bar up stairs was such a vibe. Also a really good area. Everything we wanted to see was max 20 minutes away. One of the best hotels I’ve been in, extremely recommend!!
Hotel facilities
Food & Drink
- - Restaurant
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Outdoors
- - Terrace
- - Outdoor furniture
Cleaning services
- - Laundry
- - Dry cleaning
- - Ironing service
- - Trouser press (additional charge)
- - Daily housekeeping
Activities
- - Nightclub/DJ
- - Evening entertainment
- - Temporary art galleries
- - Walking tours
- - Live music/performance
Parking
- - Street parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Raised toilet
- - Lower bathroom sink
- - Emergency cord in bathroom
- - Auditory guidance
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Delivered food is securely covered

More photos

7 October 2025
Great staying in an eclectic hotel: