Free cookie consent management tool by TermsFeed

Broadwick Soho, London

20 Broadwick St, London W1F 8HT, United Kingdom. (show on map)

Broadwick Soho is a vibrant, independent luxury hotel situated right in the heart of London’s West End. Housed within a structure that incorporates 19th-century stock brick facades, the property is a playful tribute to the area’s history. It seamlessly blends “70s disco pop” with the feel of an eccentric godmother’s townhouse, creating a space that feels both nostalgic and refreshingly modern.

The hotel’s striking interior was designed by the renowned Martin Brudnizki. His work here is a feast for the senses, featuring everything from bespoke marbled wallpaper adorned with floating elephants to whimsical brass mini-bars. Every corner is meticulously curated, drawing inspiration from Italian romanticism, jazz-age opulence, and the eclectic spirit that has defined Soho for decades.

Beyond the rooms, the hotel is a social hub. Guests can retreat to the rooftop bar and restaurant, Flute, which offers a wraparound terrace and stunning views across the London skyline. For something more intimate, there is the “Nook,” a cozy sitting room reserved exclusively for hotel guests.

Location-wise, it’s unbeatable for those wanting to explore. You are just steps away from the famous Berwick Street Market, the record shops that defined London’s music scene, and iconic spots like Carnaby Street and Liberty London. With the theatres of the West End and the greenery of Soho Square nearby, the hotel serves as the perfect home base for experiencing the wild, creative energy of central London.

Expert reviews

CN Traveler review:

“Broadwick is doing something different to the grand dames and glassy international transplants. This is a fantastically fun place to bed down, with interiors that practically demand you loosen up and settle into Soho’s rhythm – even if just for the night.”

The Times review:

“The A-list love the flamboyant hotel, but the eyebrow-raising decor has nothing on the extraordinary upbringing of its owner, Noel Hayden.”

Travel+Leisure review:

“Minimalists aside, most guests will delight in the hotel’s aesthetic — it feels like there’s some cute little detail to discover in every corner. Alongside being homely and buzzy, Dear Jackie serves consistently delicious dishes.”

Guest rating

4.8 out of 5.0

Ranked 2nd in London


This an aggregated guest review rating of Broadwick Soho, London. We have taken customer review ratings from hotel booking sites, search engines, the official hotel website and other travel platforms. This is the average of all those ratings. We only list places that have a guest review rating of at least 4.0 out of 5.0


What guests liked


Value for Money

91.48 %

Ranked 5th in London


We use a smart algorithm to determine the value for money each hotel offers. The score is based on a combination of aggregated guest review ratings and the average nightly rate. The higher the percentage, the better the overall value you receive for the price you pay.


Location

Recent guest reviews

5.0
Lorraine

3 November 2025

Great stay, excellent staff, perfect hotel

Everything

Nothing

5.0
Sharon

21 October 2025

Amazing stay in the perfect location.

Quirky, luxurious and fun

Nothing to dislike.
Room was on the small side would be the only negative.

5.0
James

21 October 2025

What wonderful staff everyone we met were so kind and helpful.

Beautiful property and in perfect position for our visit for a concert.

There was nothing I didn’t like.
10/10

4.0
Eva

7 October 2025

Great staying in an eclectic hotel:

Its look and the position

The barmen at the bar, seemed a bit too difficult in preparing a drink which was not on the menu.

5.0
Jean

3 October 2025

Beautiful, warm place. I want my home to look like this

We loved everything about the place. I was travelling with my daughter and knew she would love it for the aesthetics, so she was very charmed the moment she entered the boutique hotel. You could tell a lot of effort and personal touch went into the design of the place. The bathroom is spacious and well laid out. Loved the green mirror in the hallway. The staff were also very kind, attentive and warm. We left our luggage there overnight after we checked out while we travelled out of London and they were ok to store it at no charge. We had breakfast included in our stay and it was very good as well. Unfortunately we didnt get to try their Italian restaurant, Dear Jackie, but we did go to Flutes, their rooftop bar. The ambience was spectacular. Really love everything about our stay there. At check out, the receptionist went through our bill and there was a optional service charge which was much derserved and I was more than happy to pay for.

4.5
Elisabeth

30 September 2025

Fantastic stay in a beautifully decorated hotel in the heart of London

The rooms are beautifully decorated. Regarding service, no attention to detail is spared. My eye glasses were left on top of a cool hotel cleaning cloth. Our computer cables were tidied with a hotel suppled tidy. My room service dinner was delicious.

The rooms although, very comfortable, are on the small side. The beds could use a new mattress topper.

5.0
Penelope

24 September 2025

London at its best 🇬🇧❤️

Brilliant location. Good vibe. Superb food with excellent staff. The Nook is the bomb and the perfect spot for breakfast.

Very small bedroom. But knew that was coming ! Tis what it is.

5.0
Lucy

30 August 2025

Brilliant fun hotel - excellent staff

excellent staff, very gorgeous decor, was very fun and playful kind of place!

Nothing

5.0
Nicola

28 August 2025

Absolutely stunning hotel perfection on every level amazing attentative staff really cool vibe

Everything !!

Nothing !!

5.0
Ziv

17 August 2025

Amazing hotel, highly recommended!

Amazing hotel, highly recommended!
They did everything possible to make our stay easy and it was also super kids friendly.
Also the location is great.
I would give 11 out of 10 if I could.

5.0
Julian

14 August 2025

Stunning Hotel in the heart of SoHo and a stones throw from Carnaby St shopping and the West End

Beautifully styled and extremely well appointed room. The rooftop bar is a must too, the location is bang on for a couple of nights in London. The whole hotel is very luxurious and the staff are beyond exceptional. We had a very early check out and the night shift staff were fantastic to us early in the morning offering coffees and transport options.

We came with our carry in luggage only and had left our other 2 larger suitcases at the airport as we knew we were going back to Heathrow the next day. Had we brought the larger suitcases to the hotel I don’t know where they could have fit within our room.

5.0
David

9 August 2025

Wonderful hedonistic and relaxing break.

Beautiful well thought out hotel, just perfect. The staff where exceptional.

I cannot think of anything. sorry. Everything was just too good.

5.0
John

19 July 2025

The perfect hotel in Soho

Absolutely loved the Broadwick! Service at reception was exceptional from arrival to checkout. Supremely efficient but friendly and not at all stuffy. Cannot think of a better place in London to have a pre-dinner drink than Bar Flute. Atmosphere, drinks and again service, exceptional. We had dinner in Dear Jackie which was great. Though if we were staying longer we'd definitely have ventured out into Soho on subsequent nights.

The only comment would be on the size of the room we had. It was beautifully decorated and the bed was incredibly comfy, but it was very small. It's not a complaint as the room size is clearly called out on the website and I booked the smallest/cheapest room, so it was my decision, but if staying again I'd spend more and get more space.

5.0
Mark

29 June 2025

Fantastic service in beautiful surroundings

Perfect in every way

4.0
Barbara

19 June 2025

Had an amazing time

Love the hotel!

The rooms are too small for the price a night.

5.0
Sophie

11 June 2025

Fabulous, amazing place. Amazing staff. Amazing experience.

Beautiful design beautifully comfortable, the staff are off the scale fantastic in every respect.

Nothing

5.0
Saliya

6 June 2025

Stunning boutique hotel in the heart of Soho. We were so well looked after during our stay and would recommend Broadwick

Beautiful decor, super attentive staff

Nothing it was absolutely amazing

5.0
Nick

27 May 2025

Lovely place for that special occasion

Fantastic location- cool roof top bar

Nothing - it was great

5.0
Jane

10 May 2025

We really enjoyed our stay. Staff were amazing, bed was very comfortable. Food was great!

Fantastic service, loved the decor.

Deluxe room was quite basic for the money.

5.0
Alistair

29 April 2025

Great place in a great location

Full English was just perfect in the downstairs restaurant.

5.0
Emma

27 April 2025

The Most Perfect Hotel in the Perfect Location!

This hotel is beyond amazing! Every single aspect is exceptional. The location is perfect, the staff couldn't have done more for us and the facilities are second to none. We were going to a play at the Harold Pinter Theatre which was only a quick 5-10 minute walk away, passed lots of gorgeous little shops and bars, perfect for West End visits! The car park was about a one minute walk away. The gorgeous little touches made it a truly personal and wonderful experience. We will 1000% be staying here again!

There's absolutely nothing wrong with this hotel!

5.0
Joseph

7 April 2025

Magical and extremely comfortable.

It was a very cozy environment with a very personal and friendly staff. Everyone I encountered was ready to help me with whatever I needed. This was what i expected from a boutique hotel experience. Highly recommended for those traveling alone or with a partner.

A steam room would have been nice.

5.0
Nicola

31 March 2025

Could not fault anything about this hotel/stay. Fabulous

Fabulous hotel

5.0
Pandora

30 March 2025

Just beyond perfect :)

Everything was amazing!

5.0
Ross

22 February 2025

Stunning place, exceptional staff

Stunning interior and exceptional staff. I would be delighted to stay here again

Rooms are a little small, but that’s to be expected.

5.0
Simon

15 February 2025

Best hotel for a long while

Immaculate and stylish

Nothing

5.0
Amy

2 February 2025

Amazing style and friendly staff

Stylish and great staff
Rooftop bar was excellent

The breakfast was disappointing- too few staff and very overpriced

5.0
Sarah

17 January 2025

Great boutique hotel in the heart of London

Great location in the centre of Soho. Rooftop cocktail bar was excellent with attentive bar staff.

Didn't realise how busy it would get in the evening and needed to book at both restaurants and bar.

5.0
Edward

15 January 2025

Our new go to

A breath of fresh air to the London hotel scene, our new favourite, the staff are amazing and it’s perfect for a quick 24 hours away

4.5
Terry

12 January 2025

A gem in a great location perfect

Completely different to all other hotels in the London area

Nothing

5.0
Jen

29 December 2024

Beauriful hotel in soho

Beautiful hotel in great location. Charming nook and swanky bar.

The lights are a bit dim throughout the hotel, including in your room and bathroom.

Hotel facilities

Food & Drink

  • - Restaurant
  • - Breakfast in the room
  • - Special diet menus (on request)
  • - Wine/champagne (additional charge)

General

  • - Room service
  • - Non-smoking rooms
  • - Facilities for disabled guests
  • - Family rooms
  • - Lift
  • - Safety deposit box
  • - Soundproof rooms
  • - Heating
  • - Allergy-free room
  • - Non-smoking throughout
  • - Air conditioning
  • - Designated smoking area
  • - Pet basket
  • - Pet bowls

Business facilities

  • - Meeting/banquet facilities (additional charge)
  • - Fax/photocopying (additional charge)

Reception services

  • - 24-hour front desk
  • - Luggage storage
  • - Concierge service
  • - Private check-in/check-out
  • - Invoice provided

Outdoors

  • - Terrace
  • - Outdoor furniture

Cleaning services

  • - Laundry
  • - Dry cleaning
  • - Ironing service
  • - Trouser press (additional charge)
  • - Daily housekeeping

Activities

  • - Nightclub/DJ
  • - Evening entertainment
  • - Temporary art galleries
  • - Walking tours
  • - Live music/performance

Parking

  • - Street parking

Accessibility

  • - Wheelchair accessible
  • - Toilet with grab rails
  • - Raised toilet
  • - Lower bathroom sink
  • - Emergency cord in bathroom
  • - Auditory guidance

Miscellaneous

  • - 24-hour security
  • - Key card access
  • - Security alarm
  • - Smoke alarms
  • - CCTV in common areas
  • - CCTV outside property
  • - Fire extinguishers
  • - Delivered food is securely covered
Check availability 323£287$399¥42294C$311A$311HK$3124S$526SFr375¥2533kr3291kr2409kr3108