The Hoxton Shoreditch, London
The Hoxton, Shoreditch, opened in 2006 as the brand’s original flagship. Built on what was once a humble car park on Great Eastern Street, it played a pivotal role in the transformation of East London. Founded by Sinclair Beecham, it quickly became a neighbourhood pillar, serving as an “open house” where locals and visitors mingle in its famously buzzing, industrial-style lobby.
The hotel’s design pays homage to the area’s rich history of silk weaving, woodworking, and glassmaking. Recent refurbishments have leaned into mid-century aesthetics, featuring herringbone parquet floors, oversized circular mirrors, and tactile finishes like velvet and tan leather. The space is filled with art from East London creatives, grounding the hotel firmly in its vibrant, artistic surroundings.
A standout feature is its commitment to a “no-frills” luxury approach, such as providing a simple breakfast bag delivered to your door and replacing overpriced mini-bars with a curated “Hox Shop” in the lobby. For dining, the hotel features a modern Peruvian rooftop spot, *Llama Inn*, offering stunning city views, alongside the glamorous retro-trattoria style restaurant.
Located in the creative heart of the city, the hotel is just a short stroll from the eclectic vintage stalls of Brick Lane and the famous flower market on Columbia Road. Spitalfields Market is also within walking distance, offering endless independent boutiques and food options. It is an ideal base for those wanting to immerse themselves in London’s trendiest creative hub.
Expert reviews
“This smart budget option could not be better located, bang in the middle of the capital’s most buzzing nightlife area. The Hoxton has been a big hit since it opened in 2006, not least for its famed £1 rooms, which it sells throughout the year.”
“In the heart of hip Shoreditch, this sleek hotel takes the low-cost airline approach to selling its rooms – book long enough ahead and you might pay just £69. The 210 renovated rooms are small but stylish.”
“Chic and stylish with a strong utilitarian streak running throughout, the 210-room Hoxton is every inch the modern urban hotel. Established in 2006 and proving a roaring success with hip locals and corporate clients alike.”
Featured as Fodor’s Choice in London.
“The original Hoxton hotel, forerunner to its sister properties in Holborn, Paris and Amsterdam. It’s still very much a place to be in this classic cool neighbourhood, with the ever-popular Hoxton Grill at its stylish epicentre. Rooms, particularly the compact Shoebox, offer great value for money.”
What guests liked
- Boutique style
- Friendly staff
- Excellent Wifi
- Top location
- Comfortable beds
Location
Recent guest reviews
27 April 2026
One of my fav places to stay in London
Lovely hotel! Spacious well designed rooms, very quiet at night. The biegels in bed service is was a great addition and a fantastic price
26 April 2026
Great for work as single traveller like the vibe and food great
Location
Vibe
23 April 2026
Great place very nice staff on reception Satnight/Sunday morning .
Location style staff
Many laptop users taking up most of the seating
22 April 2026
Clean and comfortable
We try to find hotels without wall to wall carpeting due to my husbands allergies. And we try to be centrally located so we can walk, use the tube and buses easily. Good coffee in the beautiful lobby was a bonus. It fit our criteria and more. Oh and we loved we could open a window for fresh air.
The rooms are small but not unbearable.
20 April 2026
A comfortable stay but expensive
Lovely hotel, but too pricey
13 April 2026
Friendly helpful staff, great hotel
Great hotel, good location, staff were great and the rooftop bar was pretty cool to see the city at night. We also had a package delivered there in the day which was handled with care and we were able to check in without any additional charges.
There was a mouse on in the rooftop bar!
12 April 2026
Reception helpful, booking taxis etc
Good location, great breakfast
Expensive, special occasions only
29 March 2026
Nice night away
Location
Check in wasn’t friendliest
25 March 2026
Our once in a while treat, will definitely be returning.
We've been before and it is every bit as cool as we remember. Rooms and service are first rate and location to bars and restaurants could not be better.
When we arrived at check-in time, every single seat in reception was taken by someone working with a laptop. I don't know if that's by arrangement but there were no seats for residents at all.
23 March 2026
Very comfortable, safe and chique
It was perfect, no noise, very clean room. Downstairs enough room to sit by the fireplace and relax and in the evening there’s lots of people and music but i love the energy.
The staff of the restaurant didn’t treat us properly and that annoyed me a bit but i guess they’re not part of the hotel.
23 March 2026
I would recommend staying at the Hoxton, the Shoreditch location is ideal for anyone who wants to soak up the vibe of ea
Loved the style and vibe of the hotel, the layout of rooms are very well designed, stylish yet functional.
There was only one person behind the bar, therefore, the breakfast we had ordered, we had eaten most of before our drinks arrived. The drinks were taken off the bill, which was very much appreciated.
9 March 2026
Lovely stay in the Hoxton
The Hoxton in Shoreditch has been recently refurbished and the rooms, bar, reception etc are beautiful. The Hoxton hotels are always stylish. This one is in a good location, not far from Liverpool St station.
Reception staff weren’t the friendliest.
7 March 2026
Very good, overall a good stay
Location of the hotel was a bonus, close to good transport links.
Breakfast good standard and,we appreciated the flexibility of ordering breakfast if required on the day.
Large window that we could actually open! The shower was excellent.
Beds too soft.
Music in the bar/lobby too loud and intrusive
7 March 2026
Great stay. Great location.
Location. Prompt communication ahead of late check in.
Friendly staff.
Breakfast pack option for early departure.
Room was comfortable.
23 February 2026
Repeat customer. would go back.
Front staff friendly and helpful.
Lobby buzz
Room comfortable.
1. Service at bar/restaurant was slow and orders repeatedly wrong for hot milk for coffee. Would eat breakfast somewhere else.
2. Charging ten quid for a later checkout (one hour) is a bit miserly
23 February 2026
Gorgeous, comfortable, friendly hotel!
Room was spotless and the bed was so comfortable.
It was difficult to hear the staff at check in as the bar area had really loud music playing. We loved the atmosphere but it did make check in a bit difficult as we couldn't hear what was being said.
22 February 2026
Very spot, close to the city with cozy and modern rooms
Rooms and location
21 February 2026
Love the hotel and overall a very enjoyable stay. Would return.
I liked the general vibe of the reception and restaurant area.
The security in the reception was intimidating, suspicious and not welcoming when you walk in. As an experienced solo traveller I felt uncomfortable asking for a table for dinner.
13 February 2026
Great atmosphere, great service, fab cocktails, clean & friendly.
Gorgeous clean rooms, bathroom lighting was great and shower space and water pressure was delightful. Atmosphere in the lobby is always fantastic, you cant walk out of there in a bad mood! We love the Hoxton and will always come back.
4 February 2026
Great location, comfy and clean with vibrant bar and restaurant.
Great location, currant and fun restaurant and bar,
The room was cosy, quiet, and very well-equipped with a great round mirror. Thoughtful touch that a bottle opener was provided
Have already booked another stay.
Some minor things needed attention, sink plug didn’t work properly.
2 February 2026
Will be staying again on a regular basis.
Nice location and great service and facilities.
1 February 2026
Lovely hotel and excellent staff
Beautiful decor throughout, location really good. The staff were excellent at reception.
Reception area is very busy all the time. Noise on bedroom floor one night and had to get security.
29 January 2026
Excellent. So good, so nice, so quiet. Just amazing!!
Breakfast was very nice. Quick polite service
Nothing. We were even asked if we wanted to leave our bags for the day when we checked out
28 January 2026
Awesome place! Stunning, stylish and a fab team too!
A beautifully styled hotel. Gorgeous room, spacious, clean and a super comfortable bed!
Super nice team too - really friendly and engaging.
I’ll 100% be back! Thank you!!
Nothing
26 January 2026
Great location, comfortable bed and excellent shower! Very happy.
Location was great and I thought being in the centre of Shoreditch on first floor I’d be disturbed by outside and the vibrant bar downstairs, I wasn’t. It was comfortable, clean and excellent shower.
My only slight negative is noise from the corridor - it sounds like people are right there with you but little you can do about that really!
20 January 2026
Receptionists all very pleasant and happy. I will definitely stay again.
I didn’t have breakfast
The service in the restaurant on Saturday lunchtime was slow. Our drinks were prepared and left on the bar for ages so we collected ourselves. I couldn’t charge lunch to my room as machine not compatible with reception.
19 January 2026
Excellent location, great staff, cool place to stay with lovely bathroom.
The location was excellent - both the area itself and the public transport links. The bathrooms were lovely. Bed excellent but pillows didn’t suit me.
A couple of decisions about service were rather strange. I was there at a wedding and the management insisted that we had to have breakfast in a side room rather than the main restaurant (which was almost empty).
18 January 2026
Really enjoyable comfortable stay.
Friendly staff who all went that extra mile to help. Room very comfortable with fridge and tea making facility. Amazing food and lovely atmosphere. Definitely recommend.
18 January 2026
Comfortable, welcoming and great value for money.
As you walk through the door feels so homely. All the staff were friendly and helpful.
The room was so clean and comfortable. Love the little things like being able to order food from local bagel shops.
Not applicable it was great
17 January 2026
Great stay in a lovely hotel
Location and room layout
N/a
12 January 2026
I would recommend
Great bed and slept very well.
Perfect location
Broken radio
11 January 2026
A secret place
The beautiful hotel fire, ambience and delightful options.
Everything was perfect.
10 January 2026
Excellent hotel chain. Some training need to be conducted with front of house staff in providing more pleasant approach
Cleanliness was great and design
Rooms a little small, staff weren’t the most pleasant
8 December 2025
Hip hotel with comfy rooms
A very comfortable room with a good bed, nice pillows and lovely bathroom. Appreciated little touches like the fresh milk in the fridge for tea and coffee. It was also surprisingly quiet given the location.
It would have been nice to have had the room serviced after our first night but reception did send up clean towels, replacement tea and milk when requested. The hotel is fairly close to bus stops/Bow tube and there are a few nice cafes around but the road itself is quite busy/not very appealing.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shared lounge/TV area
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Business centre
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Luggage storage
Outdoors
- - Terrace
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Daily housekeeping
Activities
- - Nightclub/DJ
- - Temporary art galleries
- - Walking tours (additional charge)
- - Live music/performance
- - Bicycle rental
Miscellaneous
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers

More photos

1 May 2026
Great room & location