Ham Yard Hotel, London
In a quiet, purpose-built urban village just off Piccadilly Circus, the Ham Yard Hotel is a masterclass in eclectic design. It was created by the renowned Firmdale Hotels founder, Kit Kemp, who is famous for her bold, colorful, and highly textural interiors. Completed in 2014, the building transformed a previously derelict site into a vibrant hub that feels worlds away from the surrounding city bustle.
One of the hotel’s most striking features is its private leafy courtyard, which serves as a peaceful oasis in the heart of London. Below ground, the hotel hides some incredible surprises, including a 1950s-style retro bowling alley, a fully equipped theatre, and a dedicated spa. These hidden gems make it feel like an exclusive members’ club rather than a standard city hotel.
The design is truly bespoke, with every room featuring unique, hand-picked fabrics and custom furniture. You will notice intricate details like bronze sculptures by Tony Cragg standing in the courtyard, highlighting the hotel’s deep connection to contemporary art. It is a colorful departure from the often-stiff luxury of traditional London properties.
Location-wise, you are perfectly placed to explore the capital. It is just a short stroll to the iconic landmarks of Soho, Mayfair, and the world-class shopping of Regent Street. Cultural institutions like the Royal Academy of Arts are practically on your doorstep, making it an ideal retreat for those who want to be in the center of the action while enjoying a quirky, luxurious hideaway.
Expert reviews
“Snug within its own Soho enclave, Ham Yard still feels as fresh as when it opened in 2014, with its procession of fabrics, textures, and fizzy commotion that rebooted the whole concept of the boutique hotel.”
What guests liked
- Top location
- Friendly staff
- Boutique style
- Excellent Wifi
- Comfortable beds
Location
Recent guest reviews
19 June 2025
OK no big complaints but could be better
Staff were excellent. Breakfast super.
Speed if room service 35 mins for two coffees. No coffee making facilities in room which is mostly standard with other 5 star London hotels. Curtains in room let light in even when pulled light comes through the tips. This affects quality of sleep.
6 February 2025
Wonderful stay and staff very professional service charge too high
Quirky unique and stylish
I find the service charge and prices of food and drink need looking at. Staff need to inform the customer of the high service charges
3 February 2025
Definitely a winning combination of comfort, customer service and great location
Beautiful hotel in a great location. Lovely staff, so kind and helpful. Very comfortable room and extremely comfy bed.
30 January 2025
Always a pleasure to stay at this hotel. Home from home
Beautiful Hotel with excellent staff. Great location in the heart of Soho. Rooms are comfortable and faultless. Love this place.
Little pricey but the standard of the Hotel and the excellent staff justify the expense.
23 January 2025
Thoughtful touches of hospitality
It was the touches of hospitality that wowed us. The extra bed was made for our 3 year old daughter and they left a children's book for bed time stories. In the bath room next to our bath robes was a smaller bath robe and slippers just her size. She felt very special wearing this.
We just wished we'd booked a longer stay to enjoy it more.
14 January 2025
Would return without hesitation for each and every London trip!
Beautiful hotel, great service, excellent food!
30 December 2024
Luxury with smile.
Excellent service, friendly abcc DC helpful. Quiet and comfortable room
All good.
17 December 2024
Best hotel we have stayed in!
A fantastic hotel with an exceptional team of staff.
I think you should consider putting a coffee machine in the room as it was frustrating have to call room service.
2 December 2024
Outstanding in every aspect looking forward to repeating experience
Nearly everything
Unfortunately, there's a lot of outside noise so it was difficult to get to sleep until after 2 am.
I understand that because of the location, in future, I will try to request a higher level floor as I was only on level two
1 December 2024
Perfect Hotel in Perfect location
Staff are so welcome. Rooms are sublime.
The concierge runs the show. He knows everything and is so nice.breakfast was so good. Every detail thought of
I cannot think of one negative thing to say
19 November 2024
Perfection central London hotel
Everything
The price is a little on the high side when comparing with the sister soho hotel a few blocks away
9 November 2024
Love the honesty bar. Fun.
Location, the breakfast, the staff!
A little noisy, very very busy
2 November 2024
Super quality, quirky luxury
Super quality. Wonderfully quirky interiors, comfortable library for enjoying a drink and rest, beautiful large room and bathroom with everything we needed. Great location, tucked in a pretty courtyard
We found the bed a little hard
20 October 2024
Exquisite experience in Central London
It is a very luxurious and modern hotel with excellent location in Central London. The room was comfortable, beautiful and colorful. The other area I enjoyed a lot was the library of the hotel - we spent a nice evening with friends in its very cozy and elegant environment. The dinner in the restaurant was exquisite - I do strongly recommend it.
I would expect more in terms of service for the price of this hotel.
12 September 2024
Absolutely fabulous stay, would recommend
Everything about this hotel has been carefully considered. The decor and comfort is second to none. The position in the centre of Soho meant everything was on our doorstep. But even though we were in the centre of the hussel and bussel of London the quiet courtyard of Ham Yard was calm and quiet. Fabulous hotel in an exceptional location
4 August 2024
Would definitely stay again
The staff were engaging and very friendly but very professional at the same time.
Our room was on a low floor so unfortunately was a littel noisy in the early morning when bins were being collected.
23 July 2024
Already looking to book my return
Everything
Nothing
1 July 2024
I want to love it but...
1. The bowling alley.
2. Ham Yard is almost identical to the Soho Hotel (also a Firmdale property) but in my opinion less refined, despite being pricier. Ham Yard is trendier I think, and in a very slightly better location but Soho is in my opinion the better choice.
Unfriendly front desk staff. Lots of 'not possible'. We arrived early and asked to be notified by WhatsApp (only had a data sim) when our room was ready. Apparently something that is not possible.
They could also not give us an idea when then room would be ready, how hard is it to assign a room and coordinate with housekeeping? Not possible apparently.
The concierge and his team on the other hand were fantastic and accommodating in every way. Perhaps management should get the concierge desk to train the front desk on customer service.
29 May 2024
For us we have found perfection in London at a price but it was worth it!
The best and most comfortable room we have had in London, and by far the best bathroom with everything thought through and immaculately clean - really impressed. We had an exceptional dinner in the Courtyard area which was perfect with great service
Nothing, and we are really picky! This is the first Hotel in London we have stayed at where we had absolutely nothing we did not like - a lot!
21 May 2024
Great experience and location…maybe to avoid on weekends…
The design and the feel of the place.
Sometimes a little too crowded and noisy
8 May 2024
A perfect pampering treat
Love the style, vibe and location
Nothing
5 November 2023
Our special trip was made memorable by our stay at Ham Yard
Restaurant and bar had great atmosphere and breakfast was especially good.
Location was excellent.
My daughter and I shared a delux room which was very comfortable.
The front desk and consierge team were excellent.
Nothing!!!
26 October 2023
Clean, modern hotel with great bar and perfect location.
Junior suite was well designed and spacious. Bathroom clean and contemporary. Location perfect for Regent street, Piccadilly square and the London Palladium. Breakfast included, was a good selection.
24 September 2023
Disappointed for value.
Breakfast and staff at breakfast were great.
Upgraded our room - it was spacious but poorly laid out we had to lift the TV to watch it while in bed. Generally staff good, in breakfast great, but had a rude experience on returning our first night as we said the wrong room number and cause unnecessary comments. I’ve been to the Ham Yard lots for business lunches and breakfasts, never stayed. Normally stay at the Rosewood or Claridges and we wanted to try something different.
27 July 2023
Absolutely amazing and we will be back. 😊😊
All the friendly staff going out of there way to help with anything.
19 July 2023
Very pleasant but not at the expected level
Great design with a tremendous location
Food offer and service was not at the same level in the restaurant and bar
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Special diet menus (on request)
- - Kids' meals (additional charge)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Packed lunches
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Currency exchange
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
Activities
- - Fitness centre
- - Spa & wellness centre (additional charge)
- - Massage (additional charge)
- - Bowling (additional charge)
- - Spa facilities
- - Fitness
- - Personal trainer
- - Fitness/spa locker rooms
Outdoors
- - Garden
- - Terrace
- - Outdoor furniture
Entertainment & family services
- - Babysitting/child services (additional charge)
- - Board games/puzzles
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Parking
- - Electric vehicle charging station
Accessibility
- - Wheelchair accessible
Miscellaneous
- - 24-hour security
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered

More photos

14 January 2026
An unusual rip off for a usually decent stay.