The Arosfa Hotel, London
Expert reviews
“The Arosfa Hotel is a reasonably priced townhouse hotel was once the Bloomsbury home of artist John Everett Millais. It’s close to Euston Station, the British Museum and the shops of Oxford Street.”
What guests liked
- Boutique style
- Excellent breakfast
- Friendly staff
- Excellent Wifi
- Top location
- Clean rooms
All you need to know
This fine establishment is located on 83 Gower Street in the Camden district of London offering only the best of services and facilities to tourists and travelers in the city. The Arosfa Hotel offers stylish and luxury room options, furnished with the finest art décor making the hotel as aesthetically pleasing for guests as possible.
The hotel offers room options such as Single Room, Double Room, Twin Room and Superior Double Room. The hotel is family-friendly which is why a room option, Family Room, is made available for families.
The hotel is a 200-year old Georgian townhouse that was once the home of renowned artist Sir John Everett Millais.
The hotel is situated in an excellent location where it ensures that guests are close to the city’s most famous and interesting places. The famous British Museum is a 10-minute away from the hotel while Oxford Street is also within a 10-minute walk from the Arosfa Hotel.
Major transportation stations, Goodge Street tube station, and Euston Square tube station are located a 10-minute walk away from the hotel.
The hotel rooms are small and compact but fitted with all the needed facilities and amenities for comfortable living.
The hotel offers standard amenities such as free Wi-Fi for high-speed internet access, a flat-screen TV with satellite channels, air conditioning, a minibar and a private bathroom which features thoughtful additions such as bathroom slippers and bathrobes.
The hotel offers other services such as daily maid service, luggage storage, 24-hour front desk service and heating.
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Location
Recent guest reviews
27 September 2025
Comfortable and well located
Comfortable and nice location
The room was functional and comfortable but tiny
24 September 2025
A lovely tiny place for one in the centre of London
A lovely place to stay in London. The room was small, but comfy, it had everything I needed. I can assume that the place is run (or designed) by a woman (if it's not, no offence please 😀). Because every little thing is in its place: the night stand, the lamps, the fans (as the old historic building has no air conditioning), the shelves and hangers. It even has a European socket. The hairdryer is a full-size one (not a usual hotel one) and has a long cord. Anyone with long hair and hotel experience will appreciate it. The bathroom also has shelves where you can conveniently place your personal stuff, so you don't have to put your shampoo and hairbrush on the floor (IYKYK). The shower system is new, modern and incredibly comfortable, I love it. As well as the shiny tiles. The main thing is that it was completely quiet at night, so I slept amazing without earplugs. It's incredible when you wake up early in the morning in the centre of London, make coffee, open the window and hear birds singing.
Of course, it would be great to freshen up the walls and the bed, but it's still a great place for a good price for central London. The bed is double, but the room may not be big enough for two people. On warm September days, the room was a bit stuffy during the day, so please note that it can be hot in summer.
3 September 2025
Pleasant
Good, staff very helpful. Clean,comfortable, quiet room. Will stay again.
2 September 2025
Perfect little oasis for a central London stay
We booked a double room with separate beds. The hotel is very central for foot walks and underground nearby. It is a very quiet hotel and even for a busy road, we had good night sleeps. Although I also mention negative points, I was very happy with this hotel and would book it again. Staff incredibly helpful when we forgot something in the room at checkout and only realised it later.
The room is extremely small, we were lucky to only have 2 cabin bags, otherwise no idea how we could have fit 2 normal sized suitcases anywhere to open them. No a/c, there were 3 ventilators running and still very hot in the room, also you had to decide if you need space on the bedside table for your stuff or for the ventilator. No elevator, you have to carry your luggage up the stairs, so very difficult for people with physical limitations.
1 September 2025
In a very nice area of London, clean and welcoming.
This hotel is perfectly located a walk away from Oxford Street, Soho, the British Musem but also shops, cafes, restaurants and metro lines. Very clean and in general a lovely place to stay.
If I’m to find a flaw, the room was really tiny for two people. But being away all day and using it only to spend the night, it’s ok.
22 August 2025
Great location, friendly staff.
Great location close to Euston and Tube stations. Clean and well maintained room. Helpful and friendly staff (special mention for Oliver).
No issues from my stay;
20 August 2025
Fabulous
Staff, gentleman was really pleased and helpful
Nothing
18 August 2025
Very good
Excellent location
Curtains did not close fully so let in too much light
16 August 2025
Overall a positive stay
Very central location - great food variety at the breakfast Buffett - very friendly staff
Rooms without AC - during Aug summer heat unbearable - with open room windows we could hear loud motorbikes at night - no elevator - difficult to bring our heavy bags up and down the stairs
14 August 2025
Tremendous location & lovely staff
Super staff and easy check in - all good
No problems to report
13 August 2025
Very good
Small, but cosy and clean room!
-
6 August 2025
Very good
Great location
4 August 2025
Pleasant
Location, 10 mins from the theatre Lovely bookshop across the road. Windows opened and there was a ceiling fan so not stifling. Welcoming and friendly receptionist. Nice bathroom/ shower. They stored our luggage for a few hours on our last day.
The room was VERY small, but still functional, decent value for London
1 August 2025
Great location simple hotel
Location
All ok - small Room but adequate for one night.
28 July 2025
I liked the creativity of Florinda Lopes who helped me with the solution of different issues
I liked the location of this hotel, breakfast and a very friendly staff.
The room was very small.
25 July 2025
A nice, clean one-star hotel. Good value.
A one star property in terms of service with no luggage storage and strict checkout times. Our double room was tiny at 110 square feet (much smaller than a cruise ship cabin). However it was very clean, well laid out, had good fans and a beautiful bathroom with a great shower. Lots of outlets.
Every time I got out of bed, I knocked the bed light of the wall. Needed a chair for the desk. Breakfast overpriced.
18 July 2025
Very good
Great location , area seems well maintained and safe from our experience. Good pubs and cafes nearby , easy walk to Soho etc
Could have done with air con , weather was particularly hot, but they did supply electric fans which were good at night, and at this price you can't have everything so I'm not complaining
16 July 2025
I’ve stayed at this hotel several times, always a pleasure
Lovely staff, courteous and efficient
All good & what I expected
4 July 2025
Pleasant stay
The room was small but charming and exceptionally clean. The bathroom was spotless as well, with plenty of hot water and complimentary shower gels and toiletries provided.
It would have been lovely if bottled water had been provided alongside the tea amenities. Also, please note there isn’t 24/7 staff on-site—when I arrived late, I had to ring the doorbell, but someone kindly opened the door right away.
29 June 2025
Fabulous
Lovely building, clean, great facilities,.fan provided and good location to euston
Bed was a bit hard and lumpy. Being in the attic it was boiling hot but that was due to the weather being boiling. Not the hotels fault obviously
28 June 2025
Very good
Great location and nice room.
Confusion with staff meant that I was not offered the option of a cooked breakfast in the morning until after I’d already been waiting for 15 minutes at the table.
16 June 2025
A reasonable hotel in a great location
We chose this hotel for its location and we were not disappointed - a few minutes walk to Oxford Street or the British Museum, great connection to the airport and the biggest attractions in London. Additionally, friendly staff and tasty breakfasts.
The room was quite small and worn out, the bathroom was tiny, the ventilation in the room left a bit to be desired because upon entering it was stuffy.
9 June 2025
Fabulous
Very clean, friendly staff, possibility to make tee or coffee in the room, very good location near the British museum and not far from transportation. We could leave our stuff there after checkout . The ventilator in the room.
The room was quite small and no possibility to open the window more than a bit.
8 June 2025
Fabulous
Location, cosy
Too warm
7 June 2025
Clean, friendly staff.
Close to Euston station, clean, friendly staff.
Shower needs a slight upgrade
31 May 2025
One night stay suited my requirements
Location good for rail station
Tv reception was pixelated
23 May 2025
Very good
Could hear next door quite well
7 May 2025
Comfortable stay in a great location
Perfect location, especially if you are visiting UCL. Even if you don't have anything to do with UCL, the location is quite central and well-connected. Great value for money, particularly if you don't plan to spend too much time indoors. The family room can easily sleep 4, even though we were only 3 - but with 1 bathroom, time to get ready in the morning may be longer if you are 4. We only stayed for 1 night, so not a lot to say, but we were satisfied with everything and not inconvenienced.
Nothing in particular. The key to the main door was a bit tricky, but there is always someone at the reception to let you in except late in the night - wasn't a problem for us.
28 April 2025
Pleasant
Location was good
Small single bed that tended to roll off the base not ideal
27 April 2025
Very good
The decor and location.
It was a little noisy with an outside machine unit during the day but this turned off at night.
8 April 2025
Pleasant
A very British feeling hotel. The rooms are cute but small. The area is a beautiful classic English feel. The street was very quiet and easy to get to from the underground.
7 April 2025
All good, great location
Location
Night shift lady was a bit cold
31 March 2025
Overall the hotel is nice to stay for a day or two.
Great location. Friendly stuff.
The room is too small,
26 March 2025
Warm welcome in a lovely location and very reasonably priced
A cosy room and a friendly welcome from the staff member who greeted me. Liked the black-out blind and a great number of sockets/lighting options in the room.
As would be expected from these beautiful older buildings, a little street noise was audible from traffic.
20 March 2025
I enjoyed my stay at the Arosfa and would certainly recommend it.
I'd booked a single room but was given a lovely room with a double bed on the ground floor with a view over the garden, as I'd requested. The location of the hotel was very close to a tube station, so very handy. The staff were helpful and friendly. The breakfast was good, but the buffet had run out of some items on my first morning.
I found the breakfast room a bit cramped and noisy, especially as it had been 'taken over' by a large group of other guests.
19 March 2025
Pleasant
Cosy room. Small, but okay.
The tv was not funtioning. Do not advertise this service with no proper service. There is no litter bin, only a very tiny one in the bathroom.
18 March 2025
Thank you
Good value, Great area.
18 March 2025
I have been coming to this hotel for a few years & it always has a good feel to it, very welcoming
I am always impressed with the staff at this hotel, lovely people
All good
15 March 2025
Lovely room (room 2)
The melon in a bowl was nice, there was a good selection of food. I would have liked a fruit salad for breakfast, but the chopped up melon was nice. The scrambled egg was nice, but too rich as it had a lot of butter in it.
The room didn't have any USB sockets for the phone. The ariel on the television wasn't working as the pictures on every channel in the evening and morning was breaking up, as the reception wasn't great. The shower was nicely decorated, but the water was either hot or cold, the thermoset is broken.
8 March 2025
Fabulous
This hotel is clean, has friendly staff and is in a really good location so it offered all I needed. There were tea and coffee making facilities in the bedroom and soap, shower gel, shampoo and body lotion in the bathroom.
The hotel is no-frills and quite dated so not a luxury option.
25 February 2025
I will be staying again.
Exceeded my expectations for the price, I chose it just on location and pleasantly surprised by comfort and character (former home of John Everett Millais and decorated with his artwork).
Breakfast was very good but they didn't have or understand 'Earl Grey tea', they said they had two sorts of tea, black or white.
22 February 2025
Fabulous
Breakfast was very good, go for it 😊
19 February 2025
Comfortable hotel, friendly team and in a great location
The room had everything we needed, comfortable beds, powerful shower and access to additional plug sockets! The room was spacious, clean and quiet. The team at the hotel were really friendly, we arrived early and were allowed access to our room which was great, we also left our luggage on the second day so we could continue with our adventures. Fantastic location for London Euston 10 minute walk, Goodge street underground 10/15 minute walk, Shaftesbury Theatre 15 minute walk.
The room suited our needs perfectly.
17 February 2025
Great value for money, especially thanks to the great staff
The staff are lovely & the breakfast is fresh
No problem encountered
8 February 2025
Excellent location, comfortable room, friendly staff and a good choice of breakfast food.
There was plenty of choice of food for breakfast with a few different options on the 2nd morning. The location was excellent, close to Euston station and underground stations. The staff were very pleasant. Very enjoyable stay.
Nothing comes to mind.
20 January 2025
Small friendly hotel in an excellent location.
Friendly staff and very clean and comfortable. It is in an extremely convenient situation and was very quiet too. I would stay here again
The carpet in room 12 was completely threadbare. The room itself was clean and comfortable and as I had a very reasonably priced short notice booking it seems wrong to complain but it doesn't look good. The bathroom looked as though it had been recently fitted so maybe renovation is underway. Breakfast was excellent although I would have liked some Earl Grey tea. The cooked breakfast was served on a cold plate and consequently was luke warm which was a shame as it was perfectly cooked.
2 January 2025
Excellent hotel
The manager was excellent! Really kind, welcoming and very helpful!
Nothing. All perfect. Thank you !
27 December 2024
Very good
very welcoming, clean, warm and comfortable.
15 December 2024
good stay in London
The hotel was in a good location near the city centre (close to subway stations). And we had a cosy stay!
The rooms are a bit small and you can hear outside noise sometimes.
Hotel facilities
Outdoors
- - Garden
General
- - Non-smoking rooms
- - Family rooms
- - Heating
- - Non-smoking throughout
- - Designated smoking area
Services
- - Express check-in/check-out
- - Luggage storage
- - Private check-in/check-out
- - Shared lounge/TV area
- - Daily housekeeping
Food & Drink
- - Special diet menus (on request)
Miscellaneous
- - 24-hour security
- - Key access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals
- - Thermometers for guests provided by property

More photos

28 September 2025
Great location near to Goodge Street tube station