The Standard Hotel, London
Expert reviews
“A monumental renovation, right across Euston Road, is now home to Europe’s first Standard Hotel. It took years and many millions to turn this Brutalist former municipal structure into the luxury hotel that opened last summer.”
Featured in New York Times’ 36 Hours in King’s Cross, London.
“Standards are renowned for their always-on-the-verge-of-a-party vibe, and by locating the London outpost in a unique building in a rapidly regenerating part of the city, they’ve established, yet again, their signature edgy tone. The building was once part of Camden Town Hall—so both the interiors and the conversations used to be much more subdued.”
Featured on CN Traveler’s Hot List in 2020.
What guests liked
- Friendly staff
- Comfortable beds
- Excellent Wifi
- Great location
- Interior design
All you need to know
The Standard Hotel is located in the middle of King Cross, above Euston Road and on the same street as the famous St. Pancras Renaissance Hotel. Nearby there is the famous British Library, Welcome Collection museum, few bars, and a 10-minute walk to Central Saint Martin. The neighborhood is fairly crowded and brimming with traffic generally.
The hotel has a distinctive exterior with the glass extension and it is easily recognizable from afar. The entire style is based on the 70s with radiant tiles, plants, and eccentric lighting. There are facilities like lifts and adapted rooms for the disabled.
The Standard Hotel has about 266 rooms, all these rooms are very aesthetic and Instagram worthy. The entire set up reflects the 70s vibe in away. These rooms have natural light, comfy seating, air-conditioning, free WiFi, fully-stocked mini-fridge, and also a minibar. The bathroom style ranges just like the rooms, a few have tubs however every one of them has showers.
The hotel offers no spa since it claims to be more party than pamper. But you are facilitated with 24hours security, gym, laundry service, and 24hrs room service. It is an ideal venue to host gigs and throw some extraordinary parties.
The staff is friendly and cooperative but the hotel is not merely for children friendly, because of its atmosphere and care-free environment.
Location
Recent guest reviews
20 January 2025
Fabulous
Really friendly staff who genuinely seem to want to help
Only 2 small milk sachets
18 January 2025
❤️ of the city.
Absolutely loved the location and the style of the building. Great welcome from Pablo on the front desk, but all the staff were lovely. Fantastic city views from our corner ‘queen of queens’ room.
Nothing!
16 January 2025
Fabulous
A lovely and fun hotel in the heart of Kings Cross. I was there at a very busy time and staff was very accomodating. The views from roof top restaurant are not to be missed.
Very busy. Must make reservations for restaurants. The gym is in the basement is really datk. Lighting in the rooms could be better but the lively decor makes up for it.
16 January 2025
Fabulous 😊
The quirkiness of it so lovely and the location
13 January 2025
Fabulous, my favourite hotel ever
Beautiful design, spaces are amazing. Lighting and layout superb. Service was exceptional with no stuffiness and genuinely great guest interactions. The answer was always ‘yes’
Nothing
12 January 2025
Marvellous!
Location is great, nice bar
12 January 2025
Great vibe, but not noisy, stunning rooms
We had the superior king room with bath and loved it, very spacious, great design, huge windows, very quiet. Overall nice vibe in the hotel, but not too noisy. Friendly staff, great location.
nothing
8 January 2025
Very good
More tea bags, milk and coffee in room please
More tea bags, milk and coffee in room please
3 January 2025
A breath of fresh air.
Trendy, thoughtful design. Great vibe and dining options. Staff were mostly attentive and helpful.
Great spot for public transport but access by car is a bit tricky due to one way roads.
2 January 2025
Amazing
Location and services
31 December 2024
Highly recommend and wish I could stay there longer.
Room was awesome. Enjoyed the little details of the design of the rooms and hotel. Room was spaciuos and bed was comfortable.
29 December 2024
Exceptional
Incredible hotel, the staff, the decor, the bars, the restaurant, everything was fantastic.
24 December 2024
Exceptional
Staff are all amazing, hotel is clean rooms are very comfortable. Perfect bed!! Will definitely be back.
24 December 2024
Exceptional
Amazing hotel with a superb vibe!
21 December 2024
Very good
The room was clean and comfortable. Location good was close to Kings Cross and St Pancras
Food was expensive and not very good. We had an evening meal and breakfast, it was very disappointing. The second day we ate out. There were plenty of places to eat nearby.
15 December 2024
High quality service in a very fancy hotel .
Great , fancy
The hotel is maybe a little too big with too much things happening . Parties , restaurants , events . Makes you feel a little outsider at your hotel you have chosen to stay . But it’s only a small detail . In the room , more light in the dressing zone would be nice .
15 December 2024
Lovely hotel with very friendly and helpful staff.
Excellent hotel. Very friendly and helpful staff.
Nothing
8 December 2024
A Perfect Stay.
Located in an amazing Brutalist building, the Standard should be on any fan of design's list for places to stay in London. Great location, just across the street from King's Cross / St. Pancras station, you have access to the many lines of London. The restaurant lounge and the roof top bar are both fantastic spaces for food / drink options.
Room was a tad small - but it's London and we understand that rooms can run small.
6 December 2024
“The right STANDARD”
All staff were exemplary
2 December 2024
Fun, it’s a great hotel loads going on, loved the rooftop bar.
Location, the general vibe is fun and relaxed
Nothing in particular.
26 November 2024
Very good
Very clean lovey room, with a fab view ( which is what id requested!)
Went to bar on 10th floor and invited friends, we never got served our drinks that we ordered (25 mins wait) in the end we had to leave as we had a table booked at another restaurant. That was poor service. I think it s a little much when checking out that you are given a 5% service charge on the bill. I know it's optional, but you feel a little pressured to accept it.
13 November 2024
Can’t wait to stay again
Beautiful decor and amazing staff
Nothing like as wrong
12 November 2024
Excellent hotel
Excellent
One of the lifts did not work
11 November 2024
hip hotel in great location
great design. nice breakfast buffet and very accomodating of requests. loved the location - near good food at reasonable prices and the amazing st pancras station
gym was fine but not great
10 November 2024
Great stay, fabulous location and lovely hotel staff
Very friendly
8 November 2024
Fabulous
Staff were really friendly and helpful. Despite my room being on the Euston road side (with a great view!) I could not hear much noise from outside as the soundproofing is excellent.
1 November 2024
Fabulous
Location is best thing on this hotel which it’s literally in front of king cross train station
24 October 2024
Brilliant weekend
Location was great
Breakfast service was clunky
21 October 2024
Everything about my stay was exceptional from check in to security at front of house to the room
We were upgraded and our rooms were incredible. Staff were so helpful and bent over backwards to help. Everyone v friendly
I loved it all
20 October 2024
Very good
Lovely hotel ,very close to rail services and taxis ,room with a reasonable view of the city ,exceptionally clean ,very comfortable bed and good quality linen . had a a small snack in the Library cafe ,was VERY impressed that I got a good size teapot of tea.with REAL !! tea leaves !! and good quality tea ,also better for the environment best tea Ihave had in a hotel 🌟🌟🌟🌟🌟.the coffee was also delicious . Staff very friendly throught and very helpfull ..Would stay again ..🌟🌟🌟🌟🌟
Complimentry water in the room would be a nice gesture for the price of the room.. as it was only available from the mini bar .
15 October 2024
Very good
Helpful staff. Great location, next to train station.
Too pricey. No windows in the room, felt claustrophobic. No coffee in the room.
14 October 2024
Expensive and worth it.
I must start by saying that, having booked a Junior Suite, I found myself upgraded to a Junior Suite with Terrace. I think that I might have struggled with the Junior Suite as originally booked. Despite the obvious comfort, I do not cope well with rooms that do not have opening windows. The terrace obviously changed all that; and that is what I review here. The room was spacious and extremely comfortable, with magnificent views south across the city and beyond. If I’m paying the sort of room rates that I was here, then I expect things to be right; and they were. I’m not sure that there’s much point in going into details. The room, staff and surroundings were everything that I would have expected under the circumstances. Breakfast was magnificent – though see below. Except to add that I reported a flickering light in the bathroom, and this was attended to forthwith. This is in marked contrast to a similarly priced hotel nearby where I stayed a year ago. I reported a missing bedside light – twice; it was not replaced, and my complaint at this failure was responded to in a singularly mealy-mouthed fashion. You will note also my criticism below. Whilst I stand by the criticism, I must also add that, when, a little while later, I addressed reception staff on the subject, they organised a more or less immediate and no quibbles partial refund.
I should have liked to eat breakfast in the breakfast room. I arrived there, however, to find that there was no getting away from the piped music which pervades more or less every inch of the public areas of the hotel. I do not like music over any meal, least of all breakfast; and I think that the Standard could really consider setting aside a quiet area for those guests – more numerous, I suspect, than you might realise – who want peace and quiet. In consequence I decided to order breakfast in the bedroom via room service. The problem with ordering like this is that there is little opportunity to discuss anything with staff – quantities, small variations etc. What arrived was absolutely first rate, but far more than I either needed or wanted. As I have said above, I was deeply impressed by the way in which my complaint about this was dealt with. And I still think that the hotel could give some thought to their policies on noise/sound/music around the building in general.
13 October 2024
Amazing night in the centre of town!
Amazing staff, lovely room, super comfy bed. Great views from the room and the options for food and drink were great. Loved all of it!
Nothing
12 October 2024
Great service, brilliant rooms . Excellent location.
Location and service
Loved it all
7 October 2024
Im definitely returning for my birthday i loved it so much
Location was perfect and im glad i was placed on the side that overlooked the shard and south London, not St Pancras.
no DAB radio stations on the tv
6 October 2024
Stay again
Everything
?
30 September 2024
A fabulous stay in a stunning hotel
The Standard is absolutely beautiful. The decor is stunning and the staff are very welcoming. Our room was lovely, with everything we could need. We also relaxed in the bar one evening and in the library area with drinks and snacks another day.
There is nothing I would change at all about The Standard
30 September 2024
Fabulous
Lovely rooms, comfortable beds and quality toiletries
Had to wait a long time to use the lifts in the evenings as they're also used for the restaurant on the top floor.
27 September 2024
Great hotel ultimate in convenience if you’re travelling from or to Kings Cross or St Pancras,polite and helpful staff.
Excellent location opposite St Pancras station. Check in and check out the smoothest I’ve ever experienced! Staff always polite and helpful.
Room layout was a little bit of a triumph of style over functionality
23 September 2024
Fabulous
Staff are exceptional
WiFi
16 September 2024
Love London and this is a perfect location for me and I was made to feel very welcome.
Location, Roof Top, Decimo Restaurant
Nothing
12 September 2024
Fabulous
Position for Eurostar, canal walk & lots of other activities. The restaurant. Staff very friendly & seemed happy even late at night. Very convenient location. Nice terrace bar.
For your standard of hotel, it would have been nice to have had the first bottle of water on arrival on the house? Also with my early morning coffee or tea, I was looking for a cookie of some sort? Usually in hotels you are offered a small packet of 2 cookies on the coffee tea making tray each? Cookies can be bought wrapped in twos....! Another important fact, I was disappointed after having been to the theatre with my nephew & his girlfriend from Belgium, we w had a nightcap in your bar & wanted a few nibbles, but the kitchen had just closed! The time was 22.35pm,? I thought this country wants to boost the economy? London used to be the be the best capital in the world? All in all I enjoyed my stay. But next time remind me to buy some sandwiches when returning from a show?
10 September 2024
Cool, Trendy vibes with a personal service delivered with smiling happy staff. Will definitely be our first choice for
Everything!
All was perfect for our stay.
9 September 2024
lovely
the interior was fabulous! the architecture, the used colours, the tiles, the furniture ... it all created a lovely vintage atmosphere
the noise from the disco/bar on the 10th floor/ We slept in room 909, beautiful room and view but untill late we had to hear the beats ...
8 September 2024
A total vibe…!
The location was amazing.., staff weee fantastic. The range of bars and restaurants in the hotel itself were excellent. A really great atmosphere.
I loved everything about it!
5 September 2024
Modern and extremely comfortable with all the amenities
The location was great close to the train station. We really enjoyed the room itself with the couch and the bathroom was amazing. The best was super comfortable which was just what we needed after a long day of travel.
No bathroom fan or toilet brush
5 September 2024
Very good
The friendly staff and the quirky decor it's definitely where Austin Powers would have stayed!. The rooms were really quite big and the beds comfortable.
The slow service in the double standard and small portion sizes in the same.
31 August 2024
Exceptional
The Standard Hotel is gorgeously designed, from the floor to the ceiling to the curtains, everything is beautiful. Even the little coffee details are adorable. The hospitality staff are amazingly accommodating. I will definitely come back.
27 August 2024
Exceptional service in a busy location. 4 time staying and we will return again
Service is always good here. They always go above and beyond subtly. Little questions to check in to see if everything is just right for you
I would prefer a simpler room service breakfast menu. The food is always good but sometimes I would just like poached eggs without the faff. (i could also ask)
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Shuttle service (additional charge)
Business facilities
- - Meeting/banquet facilities (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Nightclub/DJ
- - Fitness
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Happy hour (additional charge)
- - Tour or class about local culture (additional charge)
- - Live music/performance
- - Live sport events (broadcast)
- - Bicycle rental (additional charge)
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Daily housekeeping
Parking
- - Parking garage
Accessibility
- - Wheelchair accessible
- - Emergency cord in bathroom
Miscellaneous
- - 24-hour security
- - Key access
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals
27 January 2025
Exceptional