The Manner is a sophisticated boutique hotel on a quiet, tree-lined street in the heart of SoHo. Conceived by Amar Lalvani and designed in collaboration with Milanese architect Hannes Peer, the hotel aims to offer the intimacy of a private home rather than a traditional hotel. Its aesthetic is a bold, artistic blend of 1970s Milanese glamour and classic New York edge, featuring saturated colors, reflective surfaces, and bespoke sculptures.
One of the most unique aspects of the property is its “resident-first” approach. The hotel includes a private guest-only space called “The Apartment” on the second floor, which functions like an exclusive lounge for reading, working, or enjoying daily aperitivo. In a nod to a tranquil, unplugged experience, the 97 guest rooms are notably television-free, allowing the rich textures—like lacquered headboards and marble accents—to take center stage.
Culinary life at the hotel revolves around The Otter, a stylish seafood-focused restaurant, and Sloane’s, a hidden-gem cocktail bar that feels like a private club. When the weather is right, the rooftop offers a serene perch above the city, providing stunning, unobstructed skyline views that make the bustling energy of Manhattan feel worlds away.
Its location is perfect for those who want to be near the action while staying on a peaceful block. You are steps away from SoHo’s legendary fashion boutiques and art galleries, with easy walking access to Greenwich Village and Washington Square Park. It’s an ideal base for exploring New York’s creative pulse.
Expert reviews
“The Manner, a new hospitality experience by Standard International in the heart of SoHo, combines the best elements of a hotel, private residence, and members’ club.”
“Drenched in shades of ochre and warm reds, with varied textures of ceramic, cement, and tile throughout, The Manner in Manhattan’s SoHo is a “nostalgic utopia”—as its architect Hannes Peer puts it—combining Gio Ponti–esque Milanese midcentury modernism with glamorous New York flair..”
What guests liked
- Central location
- Boutique style
- Comfortable beds
- Delicious food
Location
Recent guest reviews
5 November 2025
Amazing hotel in the heart of Soho, but in a quiet corner! Amazing Facilities and above all Staff!
10 August 2025
Great place to stay. Staff are great.
8 December 2024
Great stay in one of the nicest neighborhoods in NYC
The location was perfect for shopping, eating and connect to all other neighborhoods
Basic for the price
16 November 2024
highly recommended and the staff is extremely helpful and friendly
Location is exceptional
early checkout at 11am
Hotel facilities
Food & Drink
- - Restaurant
- - Bar (additional charge)
Services
- - Room service (additional charge)
- - 24-hour front desk
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Luggage storage
- - Concierge service
- - Daily housekeeping
General
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Heating
- - Non-smoking throughout
- - Air conditioning
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Raised toilet
- - Lower bathroom sink
- - Visual aids: Braille
Miscellaneous
- - 24-hour security
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers

More photos

1 June 2026
Its a great hotel! Perfect if you want to stay around great shopping, cool coffee places & museums!