The Standard Hotel, London
Expert reviews
“A monumental renovation, right across Euston Road, is now home to Europe’s first Standard Hotel. It took years and many millions to turn this Brutalist former municipal structure into the luxury hotel that opened last summer.”
Featured in New York Times’ 36 Hours in King’s Cross, London.
“Standards are renowned for their always-on-the-verge-of-a-party vibe, and by locating the London outpost in a unique building in a rapidly regenerating part of the city, they’ve established, yet again, their signature edgy tone. The building was once part of Camden Town Hall—so both the interiors and the conversations used to be much more subdued.”
Featured on CN Traveler’s Hot List in 2020.
What guests liked
- Friendly staff
- Comfortable beds
- Excellent Wifi
- Great location
- Interior design
All you need to know
The Standard Hotel is located in the middle of King Cross, above Euston Road and on the same street as the famous St. Pancras Renaissance Hotel. Nearby there is the famous British Library, Welcome Collection museum, few bars, and a 10-minute walk to Central Saint Martin. The neighborhood is fairly crowded and brimming with traffic generally.
The hotel has a distinctive exterior with the glass extension and it is easily recognizable from afar. The entire style is based on the 70s with radiant tiles, plants, and eccentric lighting. There are facilities like lifts and adapted rooms for the disabled.
The Standard Hotel has about 266 rooms, all these rooms are very aesthetic and Instagram worthy. The entire set up reflects the 70s vibe in away. These rooms have natural light, comfy seating, air-conditioning, free WiFi, fully-stocked mini-fridge, and also a minibar. The bathroom style ranges just like the rooms, a few have tubs however every one of them has showers.
The hotel offers no spa since it claims to be more party than pamper. But you are facilitated with 24hours security, gym, laundry service, and 24hrs room service. It is an ideal venue to host gigs and throw some extraordinary parties.
The staff is friendly and cooperative but the hotel is not merely for children friendly, because of its atmosphere and care-free environment.
Location
Recent guest reviews
14 October 2025
We had a really lovely time
Breakfast was excellent. Benito our waiter was brilliant. He made us looked after.
Couple of quirks. The loo didn’t have a sink so had to go to the shower room to wash your hands. The hang rail was too high for me.
8 October 2025
Nice place, nice staff ahh but management ...not accommodating
Staff was extremely friendly.
We needed to change our accommodations, due to a memorial service, the Standard refused to make any changes, over a month in advance notice, no quarter, in absolutes; so that is the reason I would not stay there again. The place was very nice lots of internal options for dining and cocktails a plus. The wait staff was very sweet, but after dealing with management ... I would be redescent to book again unfortunately.
2 October 2025
Nothing Standard about this hotel it's brilliant!
Brilliant location just opposite Kings Cross station. Close for train, tube and Coal Drops Yard which is close by too. Quite a quirky 70's/80's design but we loved it. Beds comfortable, bar areas and places to eat excellent and there was a great DJ and party vibe in the hotel lounge when we got back late Saturday, will definitely stay here again.
Only thing that was a pain were the phone charging points in the room, you plugged in and your phone battery would actually go down!
14 September 2025
This was an overnight stay with an early start, so quiet and comfortable was required and provided.
Near St Pancras
Nothing really
1 September 2025
Super stylish hotel with fantastic staff but the room I stayed in looks like it is in need of some TLC.
Staff all wonderful. Warm and welcoming
Room felt a little tired. Could do with a refurbishment, especially the bathroom. Quite noisy with a lot of loud street noise. But location is incredible, so you have to weigh up the pros and cons of staying so close to the stations of Kings Cross & St Pancreas.
1 September 2025
Good
Central, comfortable
They have not yet released the money back they are holding for incidentals!
31 August 2025
Very good
Location. Rooms
Too long to check in. Room not ready
22 August 2025
Fab stay directly opposite St Pancras, very easy to get around, reception staff super helpful!
Fab location directly opposite St Pancras!
18 August 2025
Location is everything
The best thing about thi shotel is the location, when you arrive with the eurostar you just have to cross the street to check-in. Best part is king's cross is right outside the door so you can take any metro to anywhere in the city. Staff is friendly and welcoming
this was my second stay and I did not hesitate to book them again for this trip, however I'm not sure I would book them again the next time. The biggest issue I had is that now they suddenly charge you 100pounds per night for 'incidentals' and anything you might charge to your room during your stay. That is a lot of money, way too much money in my opinion. I stayed 2 nights so that's 200pounds for 1 person! it's not mentioned when booking, i only found out the day before i was arriving. yes it gets reimbursed back into your account when you don't spend anything but still, that's 200 pounds of travel budget you'sre missing out on. And yes the hotel is very nice, staff is friendly, but I overheard they are now part of the hyatt group since may 2025 and it shows. It seems this has sucked all the personality out of the hotel and i did not experience the same vibe and atmosphere. Whereas before everyone was extremely welcoming, relaxed and able to show their own personality, now it's your standard hotel service. Still very friendly but think of it more like a robot, friendly but without personality.
18 August 2025
Very good
The check in was little confusing . Need the check in process more streamlined.
13 August 2025
Disapointed to be asked to leave the rooftop bar for non residetial bookings and lift being off
The outside lift was off/not working. The rooftop bar - they asked us to leave for non residential bookings.
4 August 2025
Best location to visit London
- Very central location - impressive interior design
No notes
3 August 2025
Some might say we had a BIBLICAL weekend
Ideal location, clean, spacious rooms, good selection of bars & restaurants, comfortable beds, lots of storage for luggage, & windows keep out city noise.
N/A
29 July 2025
Fabulous
Staff made it special. Great theme and location
27 July 2025
Fabulous
The location in front of Saint Pancras station is perfect when you come from the Eurostar. It has many metro lines. The restaurants options are great, rooms are clean and confortable
Nothing !
4 July 2025
Great for the experience of a brutalist building and 70s decor; very over priced.
The hotel design and decor is true to period, with some exceptional areas, like the lifts, library, and top floor restaurant. Room superbly decorated, premium King, and great amount of space, light etc.
Faulty items in bedroom, like speaker, plug sockets; no bubble bath despite a massive free standing bath, very expensive mini bar, i do not expect when a hotel room costs that much more over a standard room.
30 June 2025
Relax trip to London
The highlight goes to the location, followed by service at the hotel. Specially the security folks at the front door, always with a big smile and nice greeting.
I understand London is expensive, not my first time there. Yet I was expecting more from the hotel room due to the rates, in reality I understand the only reason for the rate is the location. We could have stayed a bit more far from the King Cross station, and still be in a very nice area and considerably more cheap. I thought I had paid for breakfast within our rate, but in the end breakfast was not even included, so as a customer I was wondering: why this price ? Short answer: If you either value stay super close to the King Cross Station, or you are up to pay more and be part of the hotel's events, than you are good to go with this hotel, otherwise look around the area and you can find cheaper deals.
29 June 2025
A nice stay!
The location was great and it was very easy to catch the train to different parts of the city. The room was clean and had plenty of space with great lighting. The staff was polite, attentive and allowed us to check in early.
We were looking forward to the rooftop bar and was part of the reason we booked the hotel, but it was closed for a private event which was disappointing. Going in we knew it was going to be more expensive than some of the other places we stayed, and I would probably take that into account more carefully if I booked in the future.
22 June 2025
Amazing hotel - lots of fun 🤩
Great room and facilities
We didn’t have any windows in our room which was a bit weird but the room was so great it didn’t matter quite so much!
8 June 2025
Very good
The room was great but sadly no natural lighting even though the booking said it would have had a window.
The rooftop bar staff where very rude so we did not have a drink there due to the staff being ignorant and snide and also on there mobile phone while serving us. The problem was resolved thanks to the duty manager but we will not attend the rooftop bar again if that is how it is going to be.
8 June 2025
Good vibes, and a good time
Great location, friendly staff, amazing roof top with great views
Could do with some international ports/plugs in the room; only uK ones available so i could only charge one device at a time.
1 June 2025
Great staff
Stayed just for the night before running the Marathon. Quirky rooms, great staff. Lovely rooftop terrace.
12 May 2025
Fabulous
Nice hotel overall had to upgrade to get the nice view of Kings Cross. Room was good and spacious. in a weird way corridors and lifts have cruise ship vibe decoration wise. staff let us check in early free of charge which was amazing. great location super convenient to go to Luton airport.
reception doesn't strike you as 5 stars. the bar with view was fully booked and could not be accessed. minibar as always ridiculously overpriced, 45 quid for a small bottle of bubbly... no swimming pool in hotel.
4 May 2025
Very good
The furnishings, bar,library styling, kinda music played
The bedroom had faults that I pointed out at the time. The rust...peeling painted area around the sink was well below star rating for the hotel.
29 April 2025
Great location, great staff!
Brilliant location for St Pancras, lovely big room with great view, friendly staff.
Nothing!
26 April 2025
Excellent stay.
Rooftop restaurant was stunning.
26 April 2025
Highly recommend for the location!
Excellence location ! Convenience to move around with the Metro and Eurostar train. Recommended
The hotel room rates is on the high size. I have to upgrade to the bigger room size in order to have put our two large luggage.
19 April 2025
For a single night stay it was great mainly for the cleani room and wonderfully location
Great location Clean compact room Good service
Not good value for money - they don’t even give you a complimentary bottle of water The tap was broken an was dripping all night waking me up… They kept pushing a room upgrade , online and at the check in
13 April 2025
Comfortable and quiet in core zone room
Friendly staff
Not enough tea and milk , ( 1 milk sachet ) , had to ask for more
2 April 2025
Very good
Too many rules we couldn't have breakfast outside in the covered area as it was set up for lunch
31 March 2025
Very good
I liked the facilities, decor, staff, location.
The pastries were not fresh, the toiletries and milk were not replaced daily, the wardrobe design in part didn’t work, no bedside tables.
24 March 2025
Very good location. Lovely room
The service in Isla was not good enough The food was lovely
21 March 2025
Enjoyable stay
Location and facilities ie decimo & sweeties
Sweeties was closed for a private function which was disappointing as our son was 21 and excited to visit the bar ( Saturday night ) then it was closed on the Sunday
16 March 2025
A cool place to stay in central London!
Stylish and comfortable with nice smelling toiletries.
12 March 2025
loved it and will be back
Location was great, staff were fab. Great views from the room. The restaurant and bars were also fab.
i thought they were a little stingy with the added extras, bathrobes were really small. products could have been a bit more premium
1 March 2025
Fabulous
Bar and restaurant
28 February 2025
Fun friendly and hip.
The breakfast was nice & served by friendly staff. We had a room overlooking the back of the hotel & from our terrace the view was amazing! We had the skyline of London from the city to the post office tower. Taking in St Paul’s cathedral & the millennium wheel.
Its lighting was quite dark for me & the decor was not necessarily my taste. The room was decorated in a scandi way with no door to the bathroom which when sharing with your teenage son was not ideal for him.
24 February 2025
Not as good as our previous visits
Stayed before. Lovely rooms, friendly staff. Good location. Nice breakfast.
Returned to hotel after our meal out with friends. Very disappointing rooftop bar was closed to a private party and the restaurant / bar opposite was full so nowhere to get a drink. Went to ground floor and eventually a table came free at 11pm but last orders was 12pm. Tea / coffee condiments lacking, only 2 milk sachets for 2 people not enough and only 1 coffee
17 February 2025
Beautiful with a poor extra pay option.
Beautiful and exceptional quality
Incessant upselling via emails before the stay. Plus I felt anxious about being told there is a hidden extra ‘optional fee’ for some of the staff? I don’t like this trend for many reasons. At the end of the stay I felt it was very hard to say no and I won’t stay again because of this. Surely remuneration should be adequate basic pay not optional.
31 January 2025
Excellent location and up-market hotel stay if you want a more stylish trip to remember.
Location is great for Kings Cross and St Pancras stations. It is very close to the new Coal Drops Yard are to the North of Kings cross which is a bit of a new cultural hotspot with many shops and restaurants etc. The tube stations here are accessible and allow you to travel very easily to all parts of London. The views from the hotel were amazing. We could see all the major landmarks in the distance and they were all lit up at night. We were on the 7th floor and there was nothing really blocking our view at this height. The room was fantastic. We opted for a slightly larger room and we're glad we did, there was plenty of room for both of us to not feel too cramped. Special mention to the FOH staff who greeted us and quickly dealt with our check-in and check-out. They were extremely professional and knowledgable, a real credit to the hotel. We felt immediately welcome and comfortable.
The pillows were very soft (feather). This is personal preference but I like a firmer pillow and there was no option to change it. Apart from that very minor point, there was really nothing else we didn't enjoy about our stay.
27 January 2025
Great location, great staff, good food, great design and decor, we will be back
Great location and fantastic design, loved the mid century furniture and fittings. It looks like the hotel is maintained to a high standard. Staff were excellent
Terrible pillows, bed a bit too hard
20 January 2025
Fabulous
Really friendly staff who genuinely seem to want to help
Only 2 small milk sachets
18 January 2025
❤️ of the city.
Absolutely loved the location and the style of the building. Great welcome from Pablo on the front desk, but all the staff were lovely. Fantastic city views from our corner ‘queen of queens’ room.
Nothing!
16 January 2025
Fabulous
A lovely and fun hotel in the heart of Kings Cross. I was there at a very busy time and staff was very accomodating. The views from roof top restaurant are not to be missed.
Very busy. Must make reservations for restaurants. The gym is in the basement is really datk. Lighting in the rooms could be better but the lively decor makes up for it.
12 January 2025
Comfortable stay, room was just abit dark
We liked the hotel and service. Very friendly helpful service with cheery staff.
The room was ok, but the lighting was terrible. Also, there were no sockets on 1 side of the bed. That was disappointing. The lights were too dim, no option to brighten them up more, for a room without a window, it was very disappointing! It was very difficult to put makeup on, as only bright light was in front of the sink, so we could not sit on the bed or sofa to get ready.
8 January 2025
Very good
More tea bags, milk and coffee in room please
More tea bags, milk and coffee in room please
3 January 2025
A breath of fresh air.
Trendy, thoughtful design. Great vibe and dining options. Staff were mostly attentive and helpful.
Great spot for public transport but access by car is a bit tricky due to one way roads.
2 January 2025
Amazing
Location and services
31 December 2024
Highly recommend and wish I could stay there longer.
Room was awesome. Enjoyed the little details of the design of the rooms and hotel. Room was spaciuos and bed was comfortable.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Shuttle service (additional charge)
Business facilities
- - Meeting/banquet facilities (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Nightclub/DJ
- - Fitness
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Happy hour (additional charge)
- - Tour or class about local culture (additional charge)
- - Live music/performance
- - Live sport events (broadcast)
- - Bicycle rental (additional charge)
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Daily housekeeping
Accessibility
- - Wheelchair accessible
- - Emergency cord in bathroom
Miscellaneous
- - 24-hour security
- - Key access
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

18 October 2025
With a couple of tweaks it would be brilliant