The Standard Hotel, London
Expert reviews
“A monumental renovation, right across Euston Road, is now home to Europe’s first Standard Hotel. It took years and many millions to turn this Brutalist former municipal structure into the luxury hotel that opened last summer.”
Featured in New York Times’ 36 Hours in King’s Cross, London.
“Standards are renowned for their always-on-the-verge-of-a-party vibe, and by locating the London outpost in a unique building in a rapidly regenerating part of the city, they’ve established, yet again, their signature edgy tone. The building was once part of Camden Town Hall—so both the interiors and the conversations used to be much more subdued.”
Featured on CN Traveler’s Hot List in 2020.
What guests liked
- Friendly staff
- Comfortable beds
- Excellent Wifi
- Great location
- Interior design
All you need to know
The Standard Hotel is located in the middle of King Cross, above Euston Road and on the same street as the famous St. Pancras Renaissance Hotel. Nearby there is the famous British Library, Welcome Collection museum, few bars, and a 10-minute walk to Central Saint Martin. The neighborhood is fairly crowded and brimming with traffic generally.
The hotel has a distinctive exterior with the glass extension and it is easily recognizable from afar. The entire style is based on the 70s with radiant tiles, plants, and eccentric lighting. There are facilities like lifts and adapted rooms for the disabled.
The Standard Hotel has about 266 rooms, all these rooms are very aesthetic and Instagram worthy. The entire set up reflects the 70s vibe in away. These rooms have natural light, comfy seating, air-conditioning, free WiFi, fully-stocked mini-fridge, and also a minibar. The bathroom style ranges just like the rooms, a few have tubs however every one of them has showers.
The hotel offers no spa since it claims to be more party than pamper. But you are facilitated with 24hours security, gym, laundry service, and 24hrs room service. It is an ideal venue to host gigs and throw some extraordinary parties.
The staff is friendly and cooperative but the hotel is not merely for children friendly, because of its atmosphere and care-free environment.
Location
Recent guest reviews
26 April 2025
Highly recommend for the location!
Excellence location ! Convenience to move around with the Metro and Eurostar train. Recommended
The hotel room rates is on the high size. I have to upgrade to the bigger room size in order to have put our two large luggage.
19 April 2025
For a single night stay it was great mainly for the cleani room and wonderfully location
Great location Clean compact room Good service
Not good value for money - they don’t even give you a complimentary bottle of water The tap was broken an was dripping all night waking me up… They kept pushing a room upgrade , online and at the check in
13 April 2025
Comfortable and quiet in core zone room
Friendly staff
Not enough tea and milk , ( 1 milk sachet ) , had to ask for more
2 April 2025
Very good
Too many rules we couldn't have breakfast outside in the covered area as it was set up for lunch
31 March 2025
Very good
I liked the facilities, decor, staff, location.
The pastries were not fresh, the toiletries and milk were not replaced daily, the wardrobe design in part didn’t work, no bedside tables.
24 March 2025
Very good location. Lovely room
The service in Isla was not good enough The food was lovely
21 March 2025
Enjoyable stay
Location and facilities ie decimo & sweeties
Sweeties was closed for a private function which was disappointing as our son was 21 and excited to visit the bar ( Saturday night ) then it was closed on the Sunday
16 March 2025
A cool place to stay in central London!
Stylish and comfortable with nice smelling toiletries.
12 March 2025
loved it and will be back
Location was great, staff were fab. Great views from the room. The restaurant and bars were also fab.
i thought they were a little stingy with the added extras, bathrobes were really small. products could have been a bit more premium
1 March 2025
Fabulous
Bar and restaurant
28 February 2025
Fun friendly and hip.
The breakfast was nice & served by friendly staff. We had a room overlooking the back of the hotel & from our terrace the view was amazing! We had the skyline of London from the city to the post office tower. Taking in St Paul’s cathedral & the millennium wheel.
Its lighting was quite dark for me & the decor was not necessarily my taste. The room was decorated in a scandi way with no door to the bathroom which when sharing with your teenage son was not ideal for him.
24 February 2025
Not as good as our previous visits
Stayed before. Lovely rooms, friendly staff. Good location. Nice breakfast.
Returned to hotel after our meal out with friends. Very disappointing rooftop bar was closed to a private party and the restaurant / bar opposite was full so nowhere to get a drink. Went to ground floor and eventually a table came free at 11pm but last orders was 12pm. Tea / coffee condiments lacking, only 2 milk sachets for 2 people not enough and only 1 coffee
17 February 2025
Beautiful with a poor extra pay option.
Beautiful and exceptional quality
Incessant upselling via emails before the stay. Plus I felt anxious about being told there is a hidden extra ‘optional fee’ for some of the staff? I don’t like this trend for many reasons. At the end of the stay I felt it was very hard to say no and I won’t stay again because of this. Surely remuneration should be adequate basic pay not optional.
31 January 2025
Excellent location and up-market hotel stay if you want a more stylish trip to remember.
Location is great for Kings Cross and St Pancras stations. It is very close to the new Coal Drops Yard are to the North of Kings cross which is a bit of a new cultural hotspot with many shops and restaurants etc. The tube stations here are accessible and allow you to travel very easily to all parts of London. The views from the hotel were amazing. We could see all the major landmarks in the distance and they were all lit up at night. We were on the 7th floor and there was nothing really blocking our view at this height. The room was fantastic. We opted for a slightly larger room and we're glad we did, there was plenty of room for both of us to not feel too cramped. Special mention to the FOH staff who greeted us and quickly dealt with our check-in and check-out. They were extremely professional and knowledgable, a real credit to the hotel. We felt immediately welcome and comfortable.
The pillows were very soft (feather). This is personal preference but I like a firmer pillow and there was no option to change it. Apart from that very minor point, there was really nothing else we didn't enjoy about our stay.
27 January 2025
Great location, great staff, good food, great design and decor, we will be back
Great location and fantastic design, loved the mid century furniture and fittings. It looks like the hotel is maintained to a high standard. Staff were excellent
Terrible pillows, bed a bit too hard
20 January 2025
Fabulous
Really friendly staff who genuinely seem to want to help
Only 2 small milk sachets
18 January 2025
❤️ of the city.
Absolutely loved the location and the style of the building. Great welcome from Pablo on the front desk, but all the staff were lovely. Fantastic city views from our corner ‘queen of queens’ room.
Nothing!
16 January 2025
Fabulous
A lovely and fun hotel in the heart of Kings Cross. I was there at a very busy time and staff was very accomodating. The views from roof top restaurant are not to be missed.
Very busy. Must make reservations for restaurants. The gym is in the basement is really datk. Lighting in the rooms could be better but the lively decor makes up for it.
12 January 2025
Comfortable stay, room was just abit dark
We liked the hotel and service. Very friendly helpful service with cheery staff.
The room was ok, but the lighting was terrible. Also, there were no sockets on 1 side of the bed. That was disappointing. The lights were too dim, no option to brighten them up more, for a room without a window, it was very disappointing! It was very difficult to put makeup on, as only bright light was in front of the sink, so we could not sit on the bed or sofa to get ready.
8 January 2025
Very good
More tea bags, milk and coffee in room please
More tea bags, milk and coffee in room please
3 January 2025
A breath of fresh air.
Trendy, thoughtful design. Great vibe and dining options. Staff were mostly attentive and helpful.
Great spot for public transport but access by car is a bit tricky due to one way roads.
2 January 2025
Amazing
Location and services
31 December 2024
Highly recommend and wish I could stay there longer.
Room was awesome. Enjoyed the little details of the design of the rooms and hotel. Room was spaciuos and bed was comfortable.
29 December 2024
Descent - but not much better than a premier inn to to be fair
Location Comfy beds
Breakfast ordered to room was disappointing Eggs were too rich - with added garnish Sourdough was heavy Fruit salad was poor Booked in was reminded we had room with no windows 🙄 I hadn’t realised just booked cheapest option to be fair
21 December 2024
Very good
The room was clean and comfortable. Location good was close to Kings Cross and St Pancras
Food was expensive and not very good. We had an evening meal and breakfast, it was very disappointing. The second day we ate out. There were plenty of places to eat nearby.
15 December 2024
High quality service in a very fancy hotel .
Great , fancy
The hotel is maybe a little too big with too much things happening . Parties , restaurants , events . Makes you feel a little outsider at your hotel you have chosen to stay . But it’s only a small detail . In the room , more light in the dressing zone would be nice .
2 December 2024
Fun, it’s a great hotel loads going on, loved the rooftop bar.
Location, the general vibe is fun and relaxed
Nothing in particular.
26 November 2024
Very good
Very clean lovey room, with a fab view ( which is what id requested!)
Went to bar on 10th floor and invited friends, we never got served our drinks that we ordered (25 mins wait) in the end we had to leave as we had a table booked at another restaurant. That was poor service. I think it s a little much when checking out that you are given a 5% service charge on the bill. I know it's optional, but you feel a little pressured to accept it.
17 November 2024
Pleasant stay. Slightly disappointing buffet breakfast, but adequate.
Location and bar/restaurant areas
Not so keen on the room decor, but bed comfortable
12 November 2024
Excellent hotel
Excellent
One of the lifts did not work
10 November 2024
Great stay, fabulous location and lovely hotel staff
Very friendly
8 November 2024
Fabulous
Staff were really friendly and helpful. Despite my room being on the Euston road side (with a great view!) I could not hear much noise from outside as the soundproofing is excellent.
1 November 2024
Fabulous
Location is best thing on this hotel which it’s literally in front of king cross train station
27 October 2024
As above
Location wise cannot argue is very good.
Cost of such properties in London pay premium for what it is and very expensive for type of accommodation it is. Staff friendly but still overly expensive.
24 October 2024
Brilliant weekend
Location was great
Breakfast service was clunky
20 October 2024
Very good
Lovely hotel ,very close to rail services and taxis ,room with a reasonable view of the city ,exceptionally clean ,very comfortable bed and good quality linen . had a a small snack in the Library cafe ,was VERY impressed that I got a good size teapot of tea.with REAL !! tea leaves !! and good quality tea ,also better for the environment best tea Ihave had in a hotel 🌟🌟🌟🌟🌟.the coffee was also delicious . Staff very friendly throught and very helpfull ..Would stay again ..🌟🌟🌟🌟🌟
Complimentry water in the room would be a nice gesture for the price of the room.. as it was only available from the mini bar .
15 October 2024
Very good
Helpful staff. Great location, next to train station.
Too pricey. No windows in the room, felt claustrophobic. No coffee in the room.
7 October 2024
Im definitely returning for my birthday i loved it so much
Location was perfect and im glad i was placed on the side that overlooked the shard and south London, not St Pancras.
no DAB radio stations on the tv
3 October 2024
Pleasant
Including the optional service charge is a bit much - the hotel should pay its' staff well. Any further tip should be at the discrection of the guest and not included as the default.
30 September 2024
Fabulous
Lovely rooms, comfortable beds and quality toiletries
Had to wait a long time to use the lifts in the evenings as they're also used for the restaurant on the top floor.
27 September 2024
Accessible but u have to pay for everything
It has a great view of the st. Pancras hotel and the train station is across The street. So accessible
Nothing is free, even the water has to be purchased basic dental kit is not there u have to pay literally everything it was absurd considering it’s a 5 star hotel.
27 September 2024
Great hotel ultimate in convenience if you’re travelling from or to Kings Cross or St Pancras,polite and helpful staff.
Excellent location opposite St Pancras station. Check in and check out the smoothest I’ve ever experienced! Staff always polite and helpful.
Room layout was a little bit of a triumph of style over functionality
23 September 2024
Fabulous
Staff are exceptional
WiFi
16 September 2024
Poor service; ok room but very over-priced and under-deliver
Location was fine Shower was good
Attitude of the staff was appalling especially the check-in staff. Still haven’t had my £200 deposit returned….
16 September 2024
Love London and this is a perfect location for me and I was made to feel very welcome.
Location, Roof Top, Decimo Restaurant
Nothing
12 September 2024
Fabulous
Position for Eurostar, canal walk & lots of other activities. The restaurant. Staff very friendly & seemed happy even late at night. Very convenient location. Nice terrace bar.
For your standard of hotel, it would have been nice to have had the first bottle of water on arrival on the house? Also with my early morning coffee or tea, I was looking for a cookie of some sort? Usually in hotels you are offered a small packet of 2 cookies on the coffee tea making tray each? Cookies can be bought wrapped in twos....! Another important fact, I was disappointed after having been to the theatre with my nephew & his girlfriend from Belgium, we w had a nightcap in your bar & wanted a few nibbles, but the kitchen had just closed! The time was 22.35pm,? I thought this country wants to boost the economy? London used to be the be the best capital in the world? All in all I enjoyed my stay. But next time remind me to buy some sandwiches when returning from a show?
9 September 2024
lovely
the interior was fabulous! the architecture, the used colours, the tiles, the furniture ... it all created a lovely vintage atmosphere
the noise from the disco/bar on the 10th floor/ We slept in room 909, beautiful room and view but untill late we had to hear the beats ...
7 September 2024
Pleasant
The front staff's willingness to accommodate our schedule
5 September 2024
Very good
The friendly staff and the quirky decor it's definitely where Austin Powers would have stayed!. The rooms were really quite big and the beds comfortable.
The slow service in the double standard and small portion sizes in the same.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Shuttle service (additional charge)
Business facilities
- - Meeting/banquet facilities (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Nightclub/DJ
- - Fitness
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Happy hour (additional charge)
- - Tour or class about local culture (additional charge)
- - Live music/performance
- - Live sport events (broadcast)
- - Bicycle rental (additional charge)
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Daily housekeeping
Accessibility
- - Wheelchair accessible
- - Emergency cord in bathroom
Miscellaneous
- - 24-hour security
- - Key access
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

26 April 2025
Excellent stay.