Expert reviews
“Broadwick is doing something different to the grand dames and glassy international transplants. This is a fantastically fun place to bed down, with interiors that practically demand you loosen up and settle into Soho’s rhythm – even if just for the night.”
“The A-list love the flamboyant hotel, but the eyebrow-raising decor has nothing on the extraordinary upbringing of its owner, Noel Hayden.”
“Minimalists aside, most guests will delight in the hotel’s aesthetic — it feels like there’s some cute little detail to discover in every corner. Alongside being homely and buzzy, Dear Jackie serves consistently delicious dishes.”
What guests liked
- Central location
- Boutique style
- Friendly staff
- Comfortable beds
- Delicious food
All you need to know
Broadwick Soho is like stepping into a glammed-up, jazzy love letter to London’s West End. With only 57 rooms, it feels intimate yet full of character . It’s a real boutique gem.
Designed by the talented Martin Brudnizki, its interiors mix Jazz Age opulence, quirky English eccentricity, a dash of disco flair and Italian warmth. Think mirrored ceilings, rich velvet, bold patterns, and art everywhere; it’s maximalist but in the most thoughtful, indulgent way.
But it’s not just about looks. The experience is just as decadent. There’s the lively Bar Jackie at street level for casual coffees or aperitivos, and Dear Jackie, a lower-ground Italian restaurant that oozes sexy, dim-lit romance with plush booths and reimagined Italian classics.
When night falls, you can head up to Flute, the rooftop bar with a wraparound terrace, animal-print upholstery and cocktails that feel like they were made for friends and laughter.
And when you’re ready to unwind, The Nook offers a cozy, members-club vibe, fireplace, vinyl player, vintage books, pure relaxed charm.
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Location
Recent guest reviews
11 June 2025
Fabulous, amazing place. Amazing staff. Amazing experience.
Beautiful design beautifully comfortable, the staff are off the scale fantastic in every respect.
Nothing
6 June 2025
Stunning boutique hotel in the heart of Soho. We were so well looked after during our stay and would recommend Broadwick
Beautiful decor, super attentive staff
Nothing it was absolutely amazing
5 June 2025
Exceptional
Beautiful interior, really captivating. The staff is truly amazing, so kind and welcoming, the restaurants were really good and the bar up stairs was such a vibe. Also a really good area. Everything we wanted to see was max 20 minutes away. One of the best hotels I’ve been in, extremely recommend!!
27 May 2025
Lovely place for that special occasion
Fantastic location- cool roof top bar
Nothing - it was great
26 May 2025
Exceptional
Everything
10 May 2025
We really enjoyed our stay. Staff were amazing, bed was very comfortable. Food was great!
Fantastic service, loved the decor.
Deluxe room was quite basic for the money.
30 April 2025
Exceptional
Great location, very intimate feel, great people on reception etc
29 April 2025
Great place in a great location
Full English was just perfect in the downstairs restaurant.
27 April 2025
The Most Perfect Hotel in the Perfect Location!
This hotel is beyond amazing! Every single aspect is exceptional. The location is perfect, the staff couldn't have done more for us and the facilities are second to none. We were going to a play at the Harold Pinter Theatre which was only a quick 5-10 minute walk away, passed lots of gorgeous little shops and bars, perfect for West End visits! The car park was about a one minute walk away. The gorgeous little touches made it a truly personal and wonderful experience. We will 1000% be staying here again!
There's absolutely nothing wrong with this hotel!
7 April 2025
Magical and extremely comfortable.
It was a very cozy environment with a very personal and friendly staff. Everyone I encountered was ready to help me with whatever I needed. This was what i expected from a boutique hotel experience. Highly recommended for those traveling alone or with a partner.
A steam room would have been nice.
31 March 2025
Could not fault anything about this hotel/stay. Fabulous
Fabulous hotel
30 March 2025
Just beyond perfect :)
Everything was amazing!
24 March 2025
Fabulous
THE STAFF WERE GREAT - GREAT LOCATION
8 March 2025
Fabulous
Title: A Unique Blend of Cultures at Hotel Broadwick in Soho I recently had the pleasure of staying at Hotel Broadwick in Soho, London, and it was truly an unforgettable experience. From the moment I arrived, I was impressed by the exceptional level of service provided by the staff. Their friendliness and attentiveness set a fantastic tone for my entire stay. One of the standout features of this hotel is its remarkable architectural diversity. Each room showcases an eclectic blend of elements inspired by 1950s Italy, combining vintage charm with modern luxury. The design elements pay homage to the era with sophisticated touches that transport you back in time, while the infusion of Indian flair adds a captivating vibrancy to the atmosphere. The interiors are stunning, with rich textures and colors that create an inviting ambiance. Ornate fixtures, lush fabrics, and artistic decor pieces reflect the richness of both cultures, making every corner of the hotel a visual delight. This thoughtful design creates an environment that feels both nostalgic and refreshingly unique. The room service deserves special mention as well. With a menu that offers a tantalizing selection of delicious dishes, each meal is not only beautifully presented but also bursting with flavor. The Indian-inspired options, in particular, struck a perfect balance with the overall aesthetic of the hotel, making dining in an enchanting experience all on its own. Hotel Broadwick truly stands out as a hidden gem in the heart of Soho. With its top-notch service, eclectic design that celebrates both 1950s Italy and Indian influences, and a commitment to guest satisfaction, this hotel is a must-visit for those seeking an extraordinary escape. I can’t wait to return for another enchanting stay!
Unfortunately, the staff at the reception could not maintain the same level of friendliness as the other employees, which is quite disappointing, as the reception acts as the hotel’s business card.
22 February 2025
Stunning place, exceptional staff
Stunning interior and exceptional staff. I would be delighted to stay here again
Rooms are a little small, but that’s to be expected.
15 February 2025
Best hotel for a long while
Immaculate and stylish
Nothing
8 February 2025
Excellent
The hotel is outstanding in its decor and originality. The location is ideal for shopping and there are many eating places and pubs in the area The staff on arrival were very welcoming and dealt with every query with charm and efficiency throughout our short stay.
2 February 2025
Amazing style and friendly staff
Stylish and great staff Rooftop bar was excellent
The breakfast was disappointing- too few staff and very overpriced
17 January 2025
Great boutique hotel in the heart of London
Great location in the centre of Soho. Rooftop cocktail bar was excellent with attentive bar staff.
Didn't realise how busy it would get in the evening and needed to book at both restaurants and bar.
15 January 2025
Our new go to
A breath of fresh air to the London hotel scene, our new favourite, the staff are amazing and it’s perfect for a quick 24 hours away
12 January 2025
A gem in a great location perfect
Completely different to all other hotels in the London area
Nothing
6 January 2025
Stunning
Broadwick Soho in London is an absolute gem! The location is unbeatable – right in the heart of Soho, with everything you need just a short walk away. Whether it’s dining, shopping, or exploring the city’s vibrant culture, this hotel is perfectly situated. The interiors are simply stunning, designed with incredible attention to detail. Every corner of the hotel exudes elegance and charm, making it one of the most beautiful places we’ve ever stayed. It feels luxurious yet welcoming, with a perfect blend of style and comfort. The service was outstanding from start to finish. The staff at the reception were incredibly helpful, always ready to assist with a smile, and made our stay even more enjoyable. Every aspect of the experience was flawless – they truly go above and beyond to ensure guests have a perfect stay. We couldn’t have asked for more. Broadwick Soho is easily one of the most beautiful hotels we’ve ever visited, and we can’t wait to return. Highly recommended!
5 January 2025
Exceptional
Excellent attention to detail in rooms.
29 December 2024
Beauriful hotel in soho
Beautiful hotel in great location. Charming nook and swanky bar.
The lights are a bit dim throughout the hotel, including in your room and bathroom.
24 December 2024
Exceptional
Great location, great interior and exterior, great service at In Room Dining, great in room facilities, even though the size of the room is really small, it’s really cozy
Reception staff upon check in and check out is ok, but definitely not a 5 star level Don’t expect great size of the room and view if it’s deluxe room
23 December 2024
Great location friendly staff
Friendly and helpful front desk staff, beautiful decorator. Great location.
Nothing
23 December 2024
Great hotel for couple and small groups
The hotel is fantastic and beautiful, service great and location really good.
20 December 2024
Can’t wait to return!
Excellent central location, attentive staff, beautifully decorated. Fab rooftop bar. Lovely breakfast.
19 December 2024
It all started with front of house, Exceptional and Soho's newest treasure!
First impressions count, and the two gentleman on front desk were not only incredibly helpful but they deserve a rise! The check in process was seamless they held our bags, whilst we went and had a drink at the Jackie's bar (which is lovely, a little tight seat wise, but deco is faultless). The lady who served us behind the bar was friendly and ensuring we were okay frequently, felt truly taken care of. Once we were ready to head to our room the front of desk gentleman directed us to the lifts and were on hand for more than one bow tie drama - thank you for making our stay so welcoming and fun! The room - no fault, no words, the junior suite we booked has been thought out to a T! My favourite was the jade mirrors, marble bathroom and little touches to make remember a truly special hotel. Loved the decor, super quiet despite being in the hub and buzz of Soho. Location is perfect and given there were 5 of us getting ready for a 30th birthday there was more than enough space and storage for all. We had some celebratory drinks in the Flute Rooftop Bar (but inside as this was November!). Staff were very attentive and made extra effort for my friend to start the birthday on the right footing. Once again, front of house, offered to get us taxis but we opted for the uber as easier given number of us and some people wanting to walk, again location is so close to everything but hidden enough to not get lost in the crowd.
Not being able to stay longer!
18 December 2024
Best hotel
Everything! This is quite possibly one of the best hotels I have stayed in. The Nook was lovely for an afternoon beverage and good read of a book, whilst the rooftop bar was a lovely evening drink.
Leaving!
15 December 2024
Quirky, gorgeous hotel
Attentive staff, clean comfortable rooms, lovely food
5 December 2024
Pretty and Plush in Soho
We loved Lorraine who was serving on the night we stayed in The Nook and who will be now affectionately known as Champagne Lorraine. The interiors are beautiful and the staff had genuine warmth.
Just nitpicking now but it would be good to have more sustainable products in the bathroom and do away with the mini one-use servings however beautifully packaged. The rooms were on the small side but immaculately presented.
2 December 2024
Exceptional
Location.
Excessive amount the expected you to tip.
29 November 2024
This is the best hotel I’ve ever stayed in!
The staff were so friendly, the hotel was absolutely gorgeous, and the breakfast was wonderful! You can’t beat the atmosphere of this place. I’ve never experienced anything quite like it.
There was nothing we didn’t like. Our stay was perfect!
26 November 2024
Nothing other but Excellent.
Everything this is a brilliant hotel. The staff (John) were excellent and couldn't enough for you.
Nothing
23 November 2024
Perfect
Perfect location and friendly professional staff
Nothing
21 November 2024
Fabulous
The location is perfect and the staff are really nice and helpful
The size of the room is rather small to the price in my opinion
19 November 2024
Such an inspiring place, it looks incredible and the staff is febomenal…
Loved everything about this place!
Leaving
18 November 2024
Excellent location and great for a Christmas shopping break!
The decor and breakfast was amazing Also the entertainment in Flute was great !
The reception wasn’t welcoming and rude ! I asked for a bag to put my candles in that I purchased in the hotel and the female member of staff was rude ! Although have taken it up with the duty manager who was very helpful!
16 November 2024
Excellent all round - we shall return.
The service and friendliness are excellent and the interior decor is superb. Very brave in places but succeeds.
Nothing
27 October 2024
Fabulous
The people who worked there
25 October 2024
Stylish hotel at a perfect location
Its a lovely boutique hotel, really nicely designed and full of style. The rooms are on the small side but well equipped, comfortable and sparkling clean. The location is simply perfect. Right in the hart of London. The bar at the rooftop is perfect for a drink!
Overall, I think the room price wasn't justified, even for a 5 starts hotel. I also think that 'breakfast included' is misleading and it should have said you get £30 pp to spend at their restaurant for breakfast. But that's probably a comment for Booking. Adding a service charge on top of the final bill felt a bit weird given we already paid for service at breakfast (it was added automatically) and left a tip in the room for the cleaning lady. They did remove it after I asked, but still .. didn't expect it.
23 October 2024
Highly recommended for a central London stay in a fun part of town - our sweet was small though
Very cool hotel. Beautifully decorated, great location and love the rooftop bar
The junior sweet was not nearly as big as advertised
22 October 2024
Beautiful decor and very friendly staff
Staff amazing, room fantastic and decor outsanding.
Slight question about charging for water in the room. Says it is free but its not. I asked to change the still water bottles for fizzy and was charged £12! It's a small matter in an amazing hotel. 5 Star no problem.
20 October 2024
Love it. Enjoy it. Will do it again
Great clean property. Love the decore
Nothing
17 October 2024
I can not wait to return to this excellent hotel, with its fabulous, fantastic decoration and right in the heart of exci
Fabulous hotel in an excellent location
Nothing
14 October 2024
Exceptional
Full package, it's amazing
Price
13 October 2024
Beautiful hotel
The hotel was brilliantly situated, in the heart of Soho. Ideal for dinner and theatre district
Nothing. Everything was brilliant
8 October 2024
Exceptional
New building, extremely clean and well maintained! Service is superb. Location is extra superb!!!
Hotel facilities
Food & Drink
- - Restaurant
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Designated smoking area
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Outdoors
- - Terrace
- - Outdoor furniture
Cleaning services
- - Laundry
- - Dry cleaning
- - Ironing service
- - Trouser press (additional charge)
- - Daily housekeeping
Activities
- - Nightclub/DJ
- - Evening entertainment
- - Temporary art galleries
- - Walking tours
- - Live music/performance
Parking
- - Street parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Higher level toilet
- - Lower bathroom sink
- - Emergency cord in bathroom
- - Auditory guidance
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Delivered food is securely covered

More photos

18 June 2025
Exceptional