Portrait Firenze Hotel, Florence
Portrait Firenze is an ultra-exclusive, boutique hotel owned by the Ferragamo family, making it an essential destination for those who appreciate the intersection of high fashion and history. Designed by Florentine architect Michele Bönan, the property serves as a contemporary homage to the “dolce vita” lifestyle of the 1950s. Rather than a traditional reception desk, the hotel features an elegant lounge area, creating a private, club-like atmosphere for its guests.
The hotel is steeped in mid-century charm, with interiors that reflect an aristocratic, tailored aesthetic. It holds a deep connection to the Ferragamo fashion house; guests are often treated to complimentary access to the Salvatore Ferragamo Museum and exclusive benefits at nearby brand boutiques. The walls are decorated with rare, unpublished photographs from the mid-20th century, depicting royalty and celebrities enjoying their own Florentine holidays.
Location-wise, it is hard to beat. Situated directly on the banks of the Arno River, it sits just steps away from the iconic Ponte Vecchio. Most of the hotel’s 37 suites offer breathtaking, floor-to-ceiling views of the bridge, providing a front-row seat to one of the most photographed landmarks in the world.
Beyond the hotel doors, you are perfectly positioned to explore Florence’s greatest treasures. A short, ten-minute walk brings you to the Uffizi Galleries, the Duomo, and the Piazza della Signoria. Whether you are strolling to the nearby Palazzo Pitti or wandering the historic streets, the hotel acts as a serene, luxurious sanctuary amidst the city’s artistic buzz.
Expert reviews
“Michele Bönan, a Florentine architect, used midcentury furnishings and original photographs from the Ferragamo archives to create gorgeous 1950s-era interiors. The result is 34 rooms and suites worthy of interior design awards, and a lobby that feels like a sophisticate’s living room.”
“The Michele Bönan–designed interiors of this boutique hotel, which sits steps from the iconic Ponte Vecchio, might be the most strikingly modern in Florence. Book one of the Arno-facing suites with balconies to enjoy some of the best views in the city.”
Featured in Travel+Leisure’s Top 100 Hotels in the World.
“An exceptional hotel with a centralissima location and a discreetly luxurious atmosphere, Portrait Firenze’s sleek and sophisticated design will appeal to style hounds, but the space in the suites and the in-room kitchens make it an attractive choice for families too.”
What guests liked
- Fantastic location
- Excellent staff
- Ponte Vecchio
- Boutique style
- Comfortable beds
Location
Recent guest reviews
29 May 2024
Fantastic staff and service. Beautiful room.
20 November 2023
Great hotels, great location, great service, especially from Mohamed from Tunisia, a very personable person who helped u
Everything
1 October 2023
Florence at its best
Great location, awesome design, excellent food
All the plusses considered and well taken, still overpriced
13 August 2023
Excellent property to enjoy the beautiful Florence
Location, design, layout, rooms well appointed,very comfortable & sensitive staff
Nothing
13 August 2023
Luxurious romantic stay
The rooms were fantastic! Wonderful furnitures, spectacular view luxuriously equipped.
The location could not be more beautiful centered and romantic.
The team at the hotel was eager to help with all our wishes, and did so in a heartbeat and kindness.
24 July 2023
Probably the best hotel in Florence. One of the most expensive as well
Breakfast was so-so (surprisingly)
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Kids' meals (additional charge)
- - Kid-friendly buffet
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Packed lunches
- - Car hire
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shuttle service (additional charge)
- - Airport shuttle (additional charge)
- - Paid WiFi
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Currency exchange
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Activities
- - Tennis court (additional charge)
- - Cycling
- - Temporary art galleries (additional charge)
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Tour or class about local culture (additional charge)
- - Cooking class (additional charge)
- - Bicycle rental
Entertainment & family services
- - Babysitting/child services (additional charge)
- - Strollers
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
Transport
- - Public transport tickets (additional charge)
- - Airport pick up (additional charge)
- - Airport drop off (additional charge)
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Thermometers for guests provided by property
- - Face masks for guests available

More photos

16 February 2025
The hotel is stylish but not that comfortable