Portrait Firenze Hotel, Florence
Portrait Firenze is an ultra-exclusive, boutique hotel owned by the Ferragamo family, making it an essential destination for those who appreciate the intersection of high fashion and history. Designed by Florentine architect Michele Bönan, the property serves as a contemporary homage to the “dolce vita” lifestyle of the 1950s. Rather than a traditional reception desk, the hotel features an elegant lounge area, creating a private, club-like atmosphere for its guests.
The hotel is steeped in mid-century charm, with interiors that reflect an aristocratic, tailored aesthetic. It holds a deep connection to the Ferragamo fashion house; guests are often treated to complimentary access to the Salvatore Ferragamo Museum and exclusive benefits at nearby brand boutiques. The walls are decorated with rare, unpublished photographs from the mid-20th century, depicting royalty and celebrities enjoying their own Florentine holidays.
Location-wise, it is hard to beat. Situated directly on the banks of the Arno River, it sits just steps away from the iconic Ponte Vecchio. Most of the hotel’s 37 suites offer breathtaking, floor-to-ceiling views of the bridge, providing a front-row seat to one of the most photographed landmarks in the world.
Beyond the hotel doors, you are perfectly positioned to explore Florence’s greatest treasures. A short, ten-minute walk brings you to the Uffizi Galleries, the Duomo, and the Piazza della Signoria. Whether you are strolling to the nearby Palazzo Pitti or wandering the historic streets, the hotel acts as a serene, luxurious sanctuary amidst the city’s artistic buzz.
Expert reviews
“Michele Bönan, a Florentine architect, used midcentury furnishings and original photographs from the Ferragamo archives to create gorgeous 1950s-era interiors. The result is 34 rooms and suites worthy of interior design awards, and a lobby that feels like a sophisticate’s living room.”
“The Michele Bönan–designed interiors of this boutique hotel, which sits steps from the iconic Ponte Vecchio, might be the most strikingly modern in Florence. Book one of the Arno-facing suites with balconies to enjoy some of the best views in the city.”
Featured in Travel+Leisure’s Top 100 Hotels in the World.
“An exceptional hotel with a centralissima location and a discreetly luxurious atmosphere, Portrait Firenze’s sleek and sophisticated design will appeal to style hounds, but the space in the suites and the in-room kitchens make it an attractive choice for families too.”
What guests liked
- Fantastic location
- Excellent staff
- Ponte Vecchio
- Boutique style
- Comfortable beds
Location
Recent guest reviews
15 April 2026
Exceptional
8 December 2025
Exceptional
1 December 2025
Exceptional
27 October 2025
Exceptional
3 October 2025
Exceptional
17 September 2025
Fabulous
7 May 2025
Exceptional
17 April 2025
Exceptional
16 April 2025
Exceptional
13 April 2025
Exceptional
3 April 2025
Exceptional
3 April 2025
Exceptional
26 March 2025
Exceptional
16 February 2025
The hotel is stylish but not that comfortable
Location
Dark rooms. Spa is outside the hotel, the swimming pool not functioning. Small breakfast room, limited breakfast, we had to wait before being sat
28 January 2025
Fabulous
1 January 2025
Exceptional
9 December 2024
Exceptional
5 December 2024
Exceptional
6 November 2024
Exceptional
7 October 2024
Exceptional
30 June 2024
Exceptional
25 June 2024
Exceptional
5 June 2024
Exceptional
29 May 2024
Fantastic staff and service. Beautiful room.
30 March 2024
Exceptional
28 February 2024
Exceptional
12 February 2024
Exceptional
25 January 2024
Exceptional
16 January 2024
Exceptional
2 January 2024
Good hotel
Location
Service was not as expected
28 December 2023
Excellent
Everything, specially the staff
Nothing
15 December 2023
Exceptional
22 November 2023
Fabulous
20 November 2023
Great hotels, great location, great service, especially from Mohamed from Tunisia, a very personable person who helped u
Everything
11 November 2023
Fabulous
6 October 2023
Exceptional
6 October 2023
Awesome
Perfect
1 October 2023
Florence at its best
Great location, awesome design, excellent food
All the plusses considered and well taken, still overpriced
19 September 2023
Wonderful
All
16 September 2023
Generally excellent.
Very stylish, excellent room and staff. Very good restaurant.
The only negative issue with this hotel is that it is on one of the busiest streets in Florence, so it was very noisy late into the night.
14 August 2023
Exceptional
14 August 2023
Exceptional
Location, room size, view, staff, breakfast is excellent.
13 August 2023
Excellent property to enjoy the beautiful Florence
Location, design, layout, rooms well appointed,very comfortable & sensitive staff
Nothing
13 August 2023
Luxurious romantic stay
The rooms were fantastic! Wonderful furnitures, spectacular view luxuriously equipped. The location could not be more beautiful centered and romantic. The team at the hotel was eager to help with all our wishes, and did so in a heartbeat and kindness.
30 July 2023
Perfect.
Amazing room! Amazing view! Amazing staff!!
30 July 2023
Poor
Property is centrally located, lobby is stylish and rooms are well equipped with gadgets and toiletries. Closet was large and the kitchenette was a nice bonus.
Very overpriced, overhyped. Hotel was unable to coordinate private car arrangements for me both at the beginning and end of my stay, (with 1 and 2 days notice). Room on the 6th floor was only accessible through staff elevator and opened into an unfinished space, feeling as though you’re an afterthought and not a special guest. Room itself felt cavernous and poorly thought out, having to move furniture to access eating areas. Feels very worn, with scratches and wear on everything. Shower was so small I had to step out to shave my legs. The fact that the guest area of the hotel is separated from the “lobby” area where staff worked made it extremely impersonal, I went almost my whole trip without interacting with any employees, except for one evening there was a doorman. No common area facilities like a gym, pool, balcony, etc. Would not stay here again, compared to other 5 star facilities in Florence it felt quite subpar.
24 July 2023
Probably the best hotel in Florence. One of the most expensive as well
Breakfast was so-so (surprisingly)
3 July 2023
Overall great experience. Would stay there again.
Location was perfect, right on the River Arno and walkable to everything. Staff was friendly and helpful and rooms were clean and in good condition.
Bedroom was small.
22 June 2023
Fantastic!
We visited Florence as a city trip with my two sons (13 & 15). The staff was very nice and welcoming. They gave us good tips about places to visit. The room was absolutely beautiful. Beds perfect. Airconditioning works well :). Breakfast was very good and complete. Location very easy next to the Ponte Vecchio so all the main sights are within walking distance. Bathroom is closed off from the room and has a lock on it - you never know these days).
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Snack bar
- - Special diet menus (on request)
- - Kids' meals (additional charge)
- - Kid-friendly buffet
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
- - Coffee house on site
General
- - Room service
- - Non-smoking rooms
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Packed lunches
- - Car hire
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Shuttle service (additional charge)
- - Airport shuttle (additional charge)
- - Paid WiFi
- - Pet basket
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Express check-in/check-out
- - Currency exchange
- - Luggage storage
- - Concierge service
- - Private check-in/check-out
- - Invoice provided
Activities
- - Tennis court (additional charge)
- - Cycling
- - Temporary art galleries (additional charge)
- - Walking tours (additional charge)
- - Bike tours (additional charge)
- - Tour or class about local culture (additional charge)
- - Cooking class (additional charge)
- - Bicycle rental
Entertainment & family services
- - Babysitting/child services (additional charge)
- - Strollers
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
Transport
- - Public transport tickets (additional charge)
- - Airport pick up (additional charge)
- - Airport drop off (additional charge)
Miscellaneous
- - 24-hour security
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Thermometers for guests provided by property
- - Face masks for guests available

More photos

13 May 2026
Fabulous