Expert reviews
“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”
“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “
“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”
What guests liked
- Top location
- Friendly staff
- Delicious breakfast
- Comfortable beds
All you need to know
The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.
From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.
The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.
Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.
Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.
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Location
Recent guest reviews
3 December 2025
Very good
Beautiful decor and staff we’re really friendly and helpful.
The lifts were very slow.
24 November 2025
Cosy and fun
Everything was lovely and nice from the moment we walked into the doors. Will be coming here next time with adults only so I can fully experience everything the 29 floor had to offer ;)
I liked everything however I was shocked to find out I had to pay £100 per night as a deposit incase of damages till I checked out which I didn’t mind but it would be nice to have had been told beforehand perhaps I didn’t read the small prints. Certainly it wasn’t very obvious. I do get the money back when I check out so that’s good news but if anyone came with limited spending it could be an issue. We booked this last minute and came prepared so I am thankful we was able not to be impacted by this.
22 November 2025
Great stay, lovely place
Breakfast in the room was great. Staff super friendly and helpful. In particular Joe was super hospitable and helped with all questions
20 November 2025
Fabulous
Great design and hall
16 November 2025
Incredible chic hotel with great restaurants but most importantly the most amazing staff
Amazing Hotel, Beautiful comfortable rooms and interior design, but above all the staff was incredibly nice! everyone you ask from the front desk to the restaurant every person was genuinely nice! The restaurant was some of the best food I had and the price was fair! We had dinner and breakfast at the Double Standard
The location didnt quite worked for us as we were there for tourisim rather than business but I get that for business the location couldnt be better. Luckly is a small city so we werent too far from the city centre and the toursity spots
12 November 2025
Exceptional
Very good location
Nothing to declare
6 November 2025
Nice, clean hotel with good amenities
Clean, had a nice view/window which you could also open for fresh air. Robes were provided. Room service and breakfast were good.
The pillows were quite soft and I feel that 100 euros a night for the deposit was quite excessive.
2 November 2025
Modern design hotel in the midst of the North business district.
Modern design hotel in the North Quarter, not far from the Gare du Nord. Very handy if you have business in the neighbourhood. Excellent view from the 22nd floor. Decent price-quality. Fancy restaurant on the 29th floor. Very friendly staff.
Having only stayed for one night for business, nothing really. Enjoyed breakfast as well. I liked the design and colours of the hotel. The neighbourhood is not accomodating for a walk in the evening as it is really a business district.
1 November 2025
Great ambiance, wonderful interior, delicious food and breakfast. The gym was a welcoming extra. The only thing what was
The ambiance, cleanliness, amenities
At check in we were offered an upgrade. We really appreciated it but entering the room I thought maybe the receptionist forgot to give us the promised upgrade. When we called reception we were informed that the upgrade was actually a room on the 20th floor but the same category I had booked. Without the upgrade we would have stayed on the 14th floor. When we entered the restaurant on the top floor (29th floor) at 5.30pm, we were told to make a reservation if we wanted to have dinner there. When we asked if there was a table for two for that evening, they said that they were fully booked and not even bothered adding us on the waiting list. When we got back at the room, I went on the website of the restaurant and saw that there were still spots free from 8.30pm. So we booked online. We enjoyed the food in the restaurant but if we hadn’t checked the website for a table after they had told us that they were completely booked. We would have gone somewhere else. If I were the manager of the restaurant I would offer the staff extra training on hospitality and customer engagement.
29 October 2025
Stay in Brussels
Accessibility and proximity to Brussels, train station, bus station
28 October 2025
The Standard had everything I needed, a very huge comfortable bed, in a lovely, cosy room with a well stocked mini bar.
I love this hotel chain. Cool, quirky and contemporary
N/A
27 October 2025
Great stay, wich I had more time.
Staff was great. Door mans were so helpful, especially Joe I believe. But in general staff was greated and helpful and accomodating. No complaints whatsoever.
26 October 2025
Fabulous
Good and clean room, everything that you need to have a cosy evening at hand. Lots of staff everywhere to help you out when needed
Breakfast was ok, but I expected a bit more for the price. Everything tasted quite good and you never had to wait long for refills or table service, but I would have liked to have a few more options like other kinds of bread (other than toast and pastries) or fresh fruit other than the premade bowls (bananas, full apples,...)
26 October 2025
Very good
Great decor and staff were good, we didn’t get to dine on the rooftop as it was closed on Sundays, but we enjoyed the food and bar downstairs, and the mini bar is good too.
The neighbourhood is central but the red light district and train station are nearby, so that isn’t ideal.
25 October 2025
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This is a real gem! 💎
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This hotel exceeded all my expectations. I was super stressed for an important evening occasion, and the staff made all the difference. At the reception, Joey — the most attentive Australian lady, speaking excellent Italian — was simply wonderful. The entire team was kind and professional, and even the director was a down-to-earth and very approachable gentleman. It was an absolute pleasure to stay at this new hotel. The parking underneath the building is spacious and convenient, and the location is perfect — close to all the major Brussels headquarters. The room (thank you so much for the upgrade!) had an amazing view, was spotlessly clean, and truly comfortable. But above all, it’s the people who make this place special. See you all on my next visit — this is a real hidden gem! 💎
aboslutely nothing :-)
22 October 2025
Fabulous
Stylish, clean, nice building with comfortable rooms, good wifi speed
Check out process quite slow due to invoice printing
20 October 2025
Exceptional
We only stayed one night but staff were very polite, friendly and helpful. Room was a good size and bed great size and super comfy. Attention to detail in room fittings was nicely unusual and high standard of finish. Loved the round slatted through window from bathroom to bedroom.
nothing to complain about
19 October 2025
Fabulous
Great room and service!
16 October 2025
If you choose to spend the most of your time here, even having room service and choosing the hotel room instead of sight
This was a highlight of Brussels, and I’ve been here several times. Creative interior, perfect sleeping conditions, professional people - I loved almost everything!
-
15 October 2025
Exceptional
The Interieur is iconic. The service was fantastic. The view from the room was amazing.
14 October 2025
Fabulous
Very friendly staff Reception bar restaurant 👌🏻
12 October 2025
The Standard is a fabulous new hotel with quality and style - will be back.
The classic deco design of the rooms, lobby, and reception and quality furnishings and linnens made the stay in this repurposed office building a superior Brussels experience. If that were not enought to recommend, the staff's attentiveness and manner are to be highly commended and superior to similary priced hotels. Finally, I recommend both the rooftop dining for sunset and the high quality breakfast spread at the Double Standard.
While the shower was amazing in our room, the temperature control could take some time to acheive temperature.
9 October 2025
Really great hotel
Great facilities, lovely staff
There really wasn’t anything around it
9 October 2025
Surprisingly, very good
The hotel was well laid out, clean, good facilities (imcl bar, restaurant, access, room setup, etc)
Nothing really. Location was great for the train, but a little away from other areas.
7 October 2025
Exceptional
One of the best hotels I stayed in a long time. The staff was friendly, professional and accomodating. The rooms were excellent - well designed, well laid out, clean and user friendly. The room service was excellent. Overall a great stay!
4 October 2025
Very pleasant stay close to government buildings
Very friendly reception. Friendly woman in the rooftop restaurant and bar.
3 October 2025
Special
Spacious, lux, zero noise, unique food, rooftop views, decor - it’s unique design and overuse of curtains everywhere. Central location - all the above is a plus
Nothing
3 October 2025
Amazing Hotel
Amazing staff
29 September 2025
Very good
Clean and new
Congestion at checkout
29 September 2025
very nice!
The staff was super nice and helpful. The hotel itself looks really nice and is located well enough and the room was nice with great view. The rooftop hotel was nice as well. The breakfast buffet, while short on selection, was pretty good. Nice cocktails too!
The breakfast buffet was small (but the quality was really good). All the essentials were there but if felt a bit minimalistic. The light management in the room requires a degree in rocket science.
28 September 2025
Exceptional
The place has got such a personality. Loved the design, all the effort they put in making it look nice.
27 September 2025
Excellent rooms. Chaotic breakfast. Rooms should be cleaned earlier during the day.
The room
Late cleaning of room.
26 September 2025
Lovely hotel and staff, average breakfast and location
This is a great hotel, very new with amazing rooms, views and 5 star treatment from the lovely staff. We were very tired and didn't have a great experience in Brussels but the interactions with people here made our trip! Definitely recommended especially for the price.
The breakfast service was not what you'd expect from a hotel like this, very limited options and average taste (things that were supposed to be hot were not). The location of the hotel is in North of Brussels, the train station Noord is very close but not a nice area, dodgy vibes and best bet would be to use a taxi especially after dark
25 September 2025
Cozy and glamorous, a well deserved break.
The property exudes a modern and contemporary vibe, welcoming visitors at the lobby with an inviting atmosphere. The staff is prepared, helpful, and professional. My room was exceptionally comfortable, particularly the bed, and it boasted a spacious bathroom. The view from my room was also a significant plus.
The only downside of the restaurant downstairs was the limited vegetarian options. The same dishes were served in the rooms, but I would have preferred simple tapas or a first and second course instead of burgers and salads, which I don’t particularly enjoy.
23 September 2025
Friendly staff, a comfortable junior suite with a great view, quiet and a high-quality breakfast
The staff was very friendly. The junior suite received had a really nice view and I found the room very comfortable ... even if you want to work from the hotel, it’s quiet and has everything you need. The breakfast didn’t have much variety, but it suited my taste perfectly and everything I ate was very good. It’s not the typical continental buffet you might expect at other hotels, but the quality is excellent.
For me, it was a positive aspect. I’m not sure anyone would complain about not having a TV in the room, but I personally wouldn’t use it even if it were there.
23 September 2025
Picture perfect room.
The room is very comfortable, I love the interiors.
22 September 2025
Fantastic
Decoration = Superb/ Service = Superb / Food and Drinks = Superb / Bed and Room = Superb
Parking could be given for free or at a discount rate.
22 September 2025
Very good
Location was fine. Very good breakfast
Parking facilities
20 September 2025
Exceptional
Excellent place, welcoming stuff and beautiful garden almost at the lobby. Close to the city center and Gare Du Nord.
19 September 2025
Great discovery - calm place where no noise is annoying you to sleep. Great bed, everything perfectly clean.
Kind manager, kind service during breakfast
The lady during breakfast in the morning
19 September 2025
Fabulous
Efficient, friendly, nothing was too much of a problem, clean
Would have been nice to have a better choice of pillows and more English breakfast tea and proper milk
19 September 2025
Fine, not too far to walk for food and stuff , about 20 mins or so
Comfy
Business district
16 September 2025
Exceptional
Everything
Nothing
14 September 2025
Magnificent
Everything was wonderful! We came with my husband to celebrate his birthday. We were offered an upgrade of the room, the restaurant on the top floor was chosen for both nights and never disappointed us, very nice cuisine and service, the cafe downstairs offered the same great quality lunch, except maybe cappuccino - that was below our standards and the standard of THE STANDARD :) But we definitely recommend and put this hotel to the list of our favourites.
14 September 2025
Great hotel with great services but not so good location - safety issues especially for parking
Nice and clean and good service.
Location was unfortunately not safe with no appropriate parking space belonging to the hotel.
14 September 2025
Fantastic hotel
Beautiful hotel and very friendly and helpful staff. The breakfast was delicious and we ate dinner in the Double Standard restaurant which was excellent too. It was lovely in the evening being able to sit outside in the greenhouse but under cover! Our toddler had a whale of a time looking at the trains out of the room windows. It’s close to the station so very easy for transport. Any teething issues in previous reviews have been ironed out.
Nothing
12 September 2025
Loved every minute and would definitely stay there again as the property is stunning
Just super hip and chic… beautiful and spacious rooms
The breakfast was yummy but the restaurant was under staffed.. so service was very slow
11 September 2025
A comfortable stay in a stylish hotel with a great location.
The location was excellent, close to the city center and public transport. The design of the hotel was modern and stylish, and the staff were friendly and helpful.
Breakfast options were limited and no value for money. We had the belgian from the a la cartè menu and you were charged more.
8 September 2025
Fabulous
Nice hotel
Everything was good
Hotel facilities
Food & Drink
- - Restaurant
- - Bar (additional charge)
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Fitness
- - Happy hour (additional charge)
- - Live music/performance
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
- - Accessible parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Higher level toilet
- - Auditory guidance
Miscellaneous
- - Key card access
- - Security alarm
- - Smoke alarms
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

5 December 2025
Exceptional