Expert reviews
“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”
“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “
“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”
What guests liked
- Top location
- Friendly staff
- Delicious breakfast
- Comfortable beds
All you need to know
The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.
From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.
The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.
Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.
Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.
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Location
Recent guest reviews
25 October 2025
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This is a real gem! 💎
⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This hotel exceeded all my expectations. I was super stressed for an important evening occasion, and the staff made all the difference. At the reception, Joey — the most attentive Australian lady, speaking excellent Italian — was simply wonderful. The entire team was kind and professional, and even the director was a down-to-earth and very approachable gentleman. It was an absolute pleasure to stay at this new hotel. The parking underneath the building is spacious and convenient, and the location is perfect — close to all the major Brussels headquarters. The room (thank you so much for the upgrade!) had an amazing view, was spotlessly clean, and truly comfortable. But above all, it’s the people who make this place special. See you all on my next visit — this is a real hidden gem! 💎
aboslutely nothing :-)
22 October 2025
Fabulous
Stylish, clean, nice building with comfortable rooms, good wifi speed
Check out process quite slow due to invoice printing
20 October 2025
Exceptional
We only stayed one night but staff were very polite, friendly and helpful. Room was a good size and bed great size and super comfy. Attention to detail in room fittings was nicely unusual and high standard of finish. Loved the round slatted through window from bathroom to bedroom.
nothing to complain about
19 October 2025
Fabulous
Great room and service!
16 October 2025
If you choose to spend the most of your time here, even having room service and choosing the hotel room instead of sight
This was a highlight of Brussels, and I’ve been here several times. Creative interior, perfect sleeping conditions, professional people - I loved almost everything!
-
15 October 2025
Exceptional
The Interieur is iconic. The service was fantastic. The view from the room was amazing.
14 October 2025
Fabulous
Very friendly staff Reception bar restaurant 👌🏻
12 October 2025
The Standard is a fabulous new hotel with quality and style - will be back.
The classic deco design of the rooms, lobby, and reception and quality furnishings and linnens made the stay in this repurposed office building a superior Brussels experience. If that were not enought to recommend, the staff's attentiveness and manner are to be highly commended and superior to similary priced hotels. Finally, I recommend both the rooftop dining for sunset and the high quality breakfast spread at the Double Standard.
While the shower was amazing in our room, the temperature control could take some time to acheive temperature.
9 October 2025
Really great hotel
Great facilities, lovely staff
There really wasn’t anything around it
9 October 2025
Surprisingly, very good
The hotel was well laid out, clean, good facilities (imcl bar, restaurant, access, room setup, etc)
Nothing really. Location was great for the train, but a little away from other areas.
7 October 2025
Exceptional
One of the best hotels I stayed in a long time. The staff was friendly, professional and accomodating. The rooms were excellent - well designed, well laid out, clean and user friendly. The room service was excellent. Overall a great stay!
4 October 2025
Very pleasant stay close to government buildings
Very friendly reception. Friendly woman in the rooftop restaurant and bar.
3 October 2025
Special
Spacious, lux, zero noise, unique food, rooftop views, decor - it’s unique design and overuse of curtains everywhere. Central location - all the above is a plus
Nothing
3 October 2025
Amazing Hotel
Amazing staff
29 September 2025
Very good
Clean and new
Congestion at checkout
29 September 2025
very nice!
The staff was super nice and helpful. The hotel itself looks really nice and is located well enough and the room was nice with great view. The rooftop hotel was nice as well. The breakfast buffet, while short on selection, was pretty good. Nice cocktails too!
The breakfast buffet was small (but the quality was really good). All the essentials were there but if felt a bit minimalistic. The light management in the room requires a degree in rocket science.
28 September 2025
Exceptional
The place has got such a personality. Loved the design, all the effort they put in making it look nice.
27 September 2025
Excellent rooms. Chaotic breakfast. Rooms should be cleaned earlier during the day.
The room
Late cleaning of room.
26 September 2025
Lovely hotel and staff, average breakfast and location
This is a great hotel, very new with amazing rooms, views and 5 star treatment from the lovely staff. We were very tired and didn't have a great experience in Brussels but the interactions with people here made our trip! Definitely recommended especially for the price.
The breakfast service was not what you'd expect from a hotel like this, very limited options and average taste (things that were supposed to be hot were not). The location of the hotel is in North of Brussels, the train station Noord is very close but not a nice area, dodgy vibes and best bet would be to use a taxi especially after dark
25 September 2025
Cozy and glamorous, a well deserved break.
The property exudes a modern and contemporary vibe, welcoming visitors at the lobby with an inviting atmosphere. The staff is prepared, helpful, and professional. My room was exceptionally comfortable, particularly the bed, and it boasted a spacious bathroom. The view from my room was also a significant plus.
The only downside of the restaurant downstairs was the limited vegetarian options. The same dishes were served in the rooms, but I would have preferred simple tapas or a first and second course instead of burgers and salads, which I don’t particularly enjoy.
23 September 2025
Friendly staff, a comfortable junior suite with a great view, quiet and a high-quality breakfast
The staff was very friendly. The junior suite received had a really nice view and I found the room very comfortable ... even if you want to work from the hotel, it’s quiet and has everything you need. The breakfast didn’t have much variety, but it suited my taste perfectly and everything I ate was very good. It’s not the typical continental buffet you might expect at other hotels, but the quality is excellent.
For me, it was a positive aspect. I’m not sure anyone would complain about not having a TV in the room, but I personally wouldn’t use it even if it were there.
23 September 2025
Picture perfect room.
The room is very comfortable, I love the interiors.
22 September 2025
Fantastic
Decoration = Superb/ Service = Superb / Food and Drinks = Superb / Bed and Room = Superb
Parking could be given for free or at a discount rate.
22 September 2025
Very good
Location was fine. Very good breakfast
Parking facilities
20 September 2025
Exceptional
Excellent place, welcoming stuff and beautiful garden almost at the lobby. Close to the city center and Gare Du Nord.
19 September 2025
Great discovery - calm place where no noise is annoying you to sleep. Great bed, everything perfectly clean.
Kind manager, kind service during breakfast
The lady during breakfast in the morning
19 September 2025
Fabulous
Efficient, friendly, nothing was too much of a problem, clean
Would have been nice to have a better choice of pillows and more English breakfast tea and proper milk
19 September 2025
Fine, not too far to walk for food and stuff , about 20 mins or so
Comfy
Business district
16 September 2025
Exceptional
Everything
Nothing
14 September 2025
Magnificent
Everything was wonderful! We came with my husband to celebrate his birthday. We were offered an upgrade of the room, the restaurant on the top floor was chosen for both nights and never disappointed us, very nice cuisine and service, the cafe downstairs offered the same great quality lunch, except maybe cappuccino - that was below our standards and the standard of THE STANDARD :) But we definitely recommend and put this hotel to the list of our favourites.
14 September 2025
Great hotel with great services but not so good location - safety issues especially for parking
Nice and clean and good service.
Location was unfortunately not safe with no appropriate parking space belonging to the hotel.
14 September 2025
Fantastic hotel
Beautiful hotel and very friendly and helpful staff. The breakfast was delicious and we ate dinner in the Double Standard restaurant which was excellent too. It was lovely in the evening being able to sit outside in the greenhouse but under cover! Our toddler had a whale of a time looking at the trains out of the room windows. It’s close to the station so very easy for transport. Any teething issues in previous reviews have been ironed out.
Nothing
12 September 2025
Loved every minute and would definitely stay there again as the property is stunning
Just super hip and chic… beautiful and spacious rooms
The breakfast was yummy but the restaurant was under staffed.. so service was very slow
11 September 2025
A comfortable stay in a stylish hotel with a great location.
The location was excellent, close to the city center and public transport. The design of the hotel was modern and stylish, and the staff were friendly and helpful.
Breakfast options were limited and no value for money. We had the belgian from the a la cartè menu and you were charged more.
8 September 2025
Fabulous
Nice hotel
Everything was good
8 September 2025
Nice stay
The rooftop is Amazing Loved the rooftop garden! Architecture and decoration is really unique and interesting, bit retro/ movie-like. The view from the room is also really nice (22th floor) Really enjoyed watching the trains and planes at night, mesmerising! Room is comfortable, maybe bit dark lighting in the bathroom but in general very cosy. Mini bar selection is great, many nice snacks and drinks. Nice gym with great view, same floor as rooftop. Staff was very friendly everywhere
The rooftop is closed on Sunday! Which is ridiculous as its the main attraction of the hotel, the only reason to stay in the Standard! Also what a shame the breakfast is not in the rooftop restaurant , was really sad about it, The breakfast is not great, no bread at the buffet. I ordered toasts, they came cold, no orange juices, Not really refined or attractive selection. The granola/yogurt portion is huge ( normally I would not complain, but after having 1 cup I was totally full which is ashame as I wanted to enjoy the rest of the buffet… The 3 fruit juices are not marked so you have no ieea what you are drinking (apple, pineapple and grapefruit) No bread at the buffet, you constantly have to ask. I noticed when I left that table next to me ordered pancakes or omelet while nobody told me it was possible. The scrambled eggs were really bad. Wifi did not work. At check inn, saturday evening around 19.30 only 1 person worked at reception, very long queue! But she stayed calm and very helpful/friendly.
3 September 2025
Exceptional
Very nice thanks
1 September 2025
Fabulous
Nice decoration style. Very clean room.
Included breakfast was decent but pretty standard.
29 August 2025
Such a beautiful hotel
First time in brussels, this hotel made my stay so perfect with the facilities, how nice the room was - with a beautiful view and within walking distance to the centre.
28 August 2025
Exceptional
Absolutely everything. It's an absolute treat for design lovers- so many interesting details. A crafted, layered, textured gem.
There's nothing not to like at The Standard, except for the complimentary coffee in the room. Cool concept, but not strong enough! ;)
28 August 2025
Can’t wait to share it
The terrace was amazing, surreally good, the window to room from bathroom was clever. Staff are 1st class as is the hotel, nice run in the morning freshness. It’s hip
Nearby station renovation, it will be great when done & lack of life in corp buildings on ground floor
28 August 2025
Beautiful design and luxurious stay
The design, the service, the garden, the view from my room
Bad breakfast in bed, some lights weren’t working at night
24 August 2025
Good weekend value
Quiet business district during the weekend, but still only a short walk to the busier central areas.
The cleaning of the room could be done earlier so not to disturb us after we come back for a rest after 4pm.
18 August 2025
Amazing Hotel, lovely staff, astonishing design. Chapeau!
JUST WOW IN EVERY SENSE
ZERO
16 August 2025
Pleasant surprise!
Everything was perfect! The staff were very polite, friendly and attentive. They allowed us to check in early, which was amazing as we were able to enjoy our stay more. The spacious room, super-comfortable bed and marvellous view. They were very nice to prepare a bed and bowls for my dog. The hotel is no more than a 5-minute walk from Brussels North station, which is also a great point. The rooftop restaurant is a must!
While it's not a drawback, the à la carte breakfast offers less flexibility compared to a buffet, as you're limited in choosing what you want and when. That said, the meals are generously portioned and very well prepared.
13 August 2025
Exceptional
Excellent facilities. Walking distance to all the major attractions. Also very helpful staff
10 August 2025
Amazing hotel. I absolutely recommand!
Everything. I know the concept and the hotel from the U.S.A, I am not disappointed at all. Very happy about everything, the rooms, the rooftop bar, the design…
Nothing
9 August 2025
Incredible stay
Excellent service Staff were very helpful arrived late but they were very accommodating, managed to have some food before the kitchen close. Jeff was very nice. Bed was very cosy and a beautiful room Will definitely recommend and will be back
Nothing not to like
7 August 2025
Excellent experience and 100% recommend
The room was luxury and very clean
Hotel facilities
Food & Drink
- - Restaurant
- - Bar (additional charge)
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
- - Pet bowls
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Private check-in/check-out
- - Invoice provided
Activities
- - Fitness centre
- - Fitness
- - Happy hour (additional charge)
- - Live music/performance
Outdoors
- - Garden
- - Terrace
- - Sun terrace
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press
- - Daily housekeeping
Parking
- - Parking garage
- - Electric vehicle charging station
- - Accessible parking
Accessibility
- - Wheelchair accessible
- - Toilet with grab rails
- - Higher level toilet
- - Auditory guidance
Miscellaneous
- - Key card access
- - Security alarm
- - Smoke alarms
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals

More photos

26 October 2025
Very good