Located right in the vibrant heart of the city near the central market, Fresh Hotel is famous for crashing vibrant, “cartoonish” colors—think electric pinks, safety oranges, and lime greens—right into a sleek, minimalist canvas.
The real magic of the building lies in its unique history and recent evolution. Architects Zege originally designed the striking modernist structure, but the hotel recently underwent a major expansion. They brought in acclaimed Italian interior designer Paola Navone and OTTO Studio to seamlessly link the original modern building with a beautifully restored, historic neoclassical mansion next door on Athinas Street.
This mashup creates some seriously fun quirks inside. Because the property bridges two completely different eras and structural layouts, it features a unique, slightly eccentric elevator system that connects the two formerly separate buildings. Throughout the spaces, Navone mixed local Greek traditions with avant-garde styling, utilizing quirky touches like Buffet de Granny light fixtures crafted from recycled glassware.
The absolute crown jewel, though, is the rooftop. Up here, you’ll find the Air Lounge bar and a gorgeous outdoor pool where you can sip cocktails or swim laps with a totally unobstructed view of the ancient Parthenon lit up against the night sky.
Expert reviews
“In the middle of the Psyrri night life scene, Fresh Hotel offers 133 bright rooms with whimsical splashes of highlighter tones. Look out for works by local artists hanging above Philippe Starck- and Zaha Hadid-designed furniture.”
Featured in New York Times’ 36 Hours in Athens.
What guests liked
- Friendly staff
- Rooftop bar
- Great breakfast
- Top location
- Boutique style
Location
Recent guest reviews
15 March 2026
Relaxing and comfortable.
Very polite staff, comfortable, lovely breakfast. Would stay again!
All was perfect.
14 March 2026
Home from home!
Excellent hotel, very comfortable, superb breakfasts and exceptional staff.
11 March 2026
Fabulous
Location is great, walking distance to all areas. Clean and modern hotel. Very very good breakfast and kind, helpful staff.
The rooms might be bigger.
8 March 2026
Very good
The rooms are not big, but they are comfortable. The staff is excellent — very helpful and friendly. I felt very good staying there. The breakfasts are great, with a wide selection of food that changes every day. The interior design is interesting and the overall atmosphere of the place is really pleasant.
3 March 2026
Exceptional
Everything
28 February 2026
Highly recommend
Excellent Staff, Great Location Also the breakfast bar was great.
Nothing
16 February 2026
Exceptional
Hotel location in great and in walking distance to almost everywhere in Athens which you should see. We stayed there 3 night with my son and loved the hotel a lot! Very clean, always smiling and helpful stuff, delicious breakfast. Even we left like 5 am on our last morning and they gave us breakfast box in the reseption as the buffet was not open yet! Looks like small detail but makes you feel valued as a customer. In my next visits l will definetly prefer fresh hotel! Thank you guys🤍
27 January 2026
Exceptional
Amazing stuff who helped us booking all the taverns
15 January 2026
A very joyful stay 😊
The kindness of the staff at the reception The good choice of food for breakfast, The bedding was very comfortable and clean
It is not very important but I didn’t like the bedroom decoration, it reminded me of some furniture of the 70s.
3 January 2026
Great hotel to stay and visit Athens
Location, friendliness and the rooftop
2 January 2026
Very good hotel in a good price with excellent breakfast
Delicious breakfast. Perfect location - close to all attractions, in the heart of a vibrant city climate. But even then not very loud in the room. Nice roof bar. Warm and helpful staff - in the reception, in the restaurant, and in the bar. I would come back here if I were in Athens again.
Not very comfy bed (but still acceptable) - not a big thing.
21 December 2025
Perfect for a short vacation in Athens.
Location. Service. Well maintained. Clean.
Small room.
14 December 2025
Very nice hotel!
Stylish hotel, staf very nice and wellcoming.Great breakfast, nice rooms with good shower. Kettle in the room. Balcony was plus!
Maybe the location is bit far to the metro, especialy with suitcases.
11 December 2025
Very Good!
room, stuff, breakfast
elevators hotel site did not tell about 'only street view' from room
23 November 2025
Nice stay
Very clean good hotel
Price is high
16 November 2025
Exceptional
Once again, superb🤩staff so friendly and helpful, breakfast was super, best ive had at a hotel room were great and spotless, thank you oncexagain to all the staff deserve lots of praise especially the wonderful bar staff!!!😆
Nothing
16 November 2025
Exceptional
Location, very comfortable
15 November 2025
It’s like home from home. I feel welcome on every visit.
Excellent, central location, friendly staff and good quality breakfasts. Nice bar.
11 November 2025
Exceptional
Very nice hotel and great value for money and conveniently located. Very nice facilities which unfortunately I didn't have much time to make use of but hope to come back for a longer time and use more of the facilities.
9 November 2025
Very good
Good location great roof bar
None
4 November 2025
Wonderful Gem in beautiful Athens.
Lovely hotel, very close to hop on hop off and metro stations! Has everything you need for a superb stay. Lovely staff delicious food. Gym small but great.
Nothing
3 November 2025
Super relaxing and comfortable stay in a great location for all the sites and exploring. Breakfast was amazing!
Staff were super friendly and helpful. We told them in advance that it was our honeymoon and they’d arranged a bottle of sparkling wine and selection of fruit for our room. Bed was very comfortable and we both slept well. Bathroom was excellent. Couldn’t fault the breakfast - great selection of food and drink to set us up for the day. Location was great for us to get to the tourist sites and the Exarchia neighbourhood where we spent a lot of time eating and drinking. Didn’t make great use of the rooftop but it was pleasant.
Views of the Acropolis from the rooftop are partially obscured by another building in the adjacent block, not that it really bothered us. Some people may be a little put off by the location on a reasonably busy road a stone’s throw from the fish market. We walked everywhere and found it relatively easy going in the October sunshine. Lifts were a little bumpy.
20 October 2025
100% Design adicted to Paola Navone
Fantastic
19 October 2025
A great stay, as always, but still skeptical of the changes made in the last few years
The location, which is up and coming is good. It is well located for public transport. Excellent rooftop bar and restaurant. There is also a small pool. I have been staying in this hotel for c 20 yrs + and have always enjoyed my stay which is why we continue to return
The hotel was expanded in the last few years with new rooms and rooftop facilities. The reception was also relocated but does not work well as you have to take stairs to get to the SINGLE lift in reception. There are 2 other lifts but many more steps and a walk are involved. I do not like the decor in either the new areas, including reception or the new rooms. I appreciate that tastes change over time but remain unconvinced of the changes here.
19 October 2025
Fresh Hotel is where we will stay next time we are in Athens!
The location of Fresh Hotel was great, service was fantastic, the rooftop pool was awesome, and the breakfast was ideal!
Nothing, we loved all of it.
19 October 2025
A big tourists hotel in the central location.
Breakfast was good, plenty of choices. But it was often very crowded and was hard to find a table. But the staff was helpful. Our room had a balcony and the view was good.
The sink leaked when I filled it with water. It moved, probably that was why leaked. If you don't fill the sink, it was OK. It is a tourists hotel. Often the lobby was crowded with people.
19 October 2025
The people are the best from the front of the house to the back nicest people will be back
Beautiful 🤩
16 October 2025
Absolutely loved it. The staff were amazing
Wonderful location, friendly staff and the room with balcony was absolutely perfect for us with a view of the Acropolis and walking distance to the Monastiraki square
8 October 2025
A friendly hotel with lovely staff. Well located for walking the city and the various attractions, restaurants and bars.
Nice hotel. For us, the location and area was perfect. You are just on the edge but out of the main tourist streets. The room was fine. The breakfast is good. The roof top pool, seating and bar are lovely.
Nothing.
6 October 2025
Convenient comfortable modern place to stay with amazing breakfast, short walk to Acropolis.
Staff so lovely. The room itself was spacious and comfortable, and the view of the city was amazing. Very modern feeling, which not everyone wants, but I was ready for at that point. Breakfast was unreal. Truly spectacular. Never seen so much variety!
Staff were quite busy, so had to wait quite frequently to ask questions or get assistance at the front desk, but this is a truly minor issue. Parking was available but terrifying down a very steep, narrow passageway into the basement.
4 October 2025
Central clean amazing rooftop terrace large room and great choice of breakfast.
Great location,lovely big spotless room Power shower, attentive professional polite smart staff. Outside rooftop pool terrace and restaurant amazing.
Our only gripe is that some people just do not respect other’s privacy and are far too loud around the pool and breakfast area. A shame they feel the need to Dominate the lovely peaceful vibe this hotel has otherwise.
30 September 2025
Excellent hotel as a base to explore Athens. Fantastic breakfast, friendly staff.
Excellent breakfast, staff all friendly and very helpful. Enjoyed the roof-top restaurant, both the food and the view. Excellent location.
23 September 2025
Fabulous
Love the Fresh, stayed there many times, love the pool, rooftop lounge, breakfast, proximity to Plaka.
In some rooms the bathrooms need a bit more thought on their practicality.
17 September 2025
Fabulous
Great location, great breakfast, friendly and helpful staff
15 September 2025
Would recommend
I recently stayed at this hotel and had a great experience. From the moment I arrived, the staff were warm, welcoming, and attentive. Check-in was smooth and efficient. The staff went out of their way to make sure I had everything I needed and were always happy to offer recommendations or help with directions. The breakfast buffet had a wide variety of food. Hotel is within walking distance to Monastiraki Square and there is a Hop On/Hop Off bus stop across the street, very convenient.
12 September 2025
Everything we needed
Clean and cheerful rooms, excellent breakfast and friendly, helpful staff. Perfect location for sightseeing (hop on, hop off bus stop just outside) and close to shops and a lively square with bars and restaurants
Nothing negative to say
11 September 2025
Exceptional
The room was amazing the hotel staff and the cleaners were amazing. Overall a very pleasant stay.
The restaurant was a little expensive what the meals received. However the breakfast was terrific.
5 September 2025
Last night in Greece
Bed is a bit too soft
4 September 2025
An Athens gem a fun and funky hotel with amazing staff and great breakfast
Perfect location, breakfast outstanding, beautiful hotel, staff are top notch
30 August 2025
It’s very comfortable to stay with a baby. Amazing staff!
Very attentive staff. Very comfortable bed.
Rooms could be darker for sleep, a lot of bright light is coming trough the
25 August 2025
Nice place to stay well situated and good staff
Lovely hotel nice rooms reception area was welcoming and tasteful The roof top bar area was absolutely fantastic real chilled vibe and attentive staff
25 August 2025
Hope to come back soon!
Staff were welcoming and super helpful. Pool is very clean and the rooftop bar has amazing views. Breakfast was great too! Highly recommend
16 August 2025
Loved Athens and definitely would go back to this hotel without a doubt.
The location is so central for everything, its fantastic, and the hotel staff are so helpful and really friendly. Shopping, restaurants, museums are all within easy walking distance and the Acropolis is a quick taxi ride. The view from the roof top bar is superb. We had a great meal in the evening with the view and the breakfast was good.
Nothing.
12 August 2025
Great stay. We would return if we came back to Athens
Roof top bar/pool great although their menu on deck was a bit pricey. Breakfast was superb. Staff were amazingly helpful Great location
9 August 2025
Cool hotel in a great location with a great rooftop
The staff were amazing. The hotel design was really cool. The rooftop pool and bar area were fantastic! Location made it easy to get around
8 August 2025
Not sure I would stay again.
The great breakfast and the friendly staff.
Our room was not cleaned the second last day, even though we had put the correct sign up. I had to call someone to empty the dustbins. Also the room was very small. The drinks were very expensive.
7 August 2025
Cool boutique hotel in central Athens
The hotel's design, rooftop and pool, helpful and smiling staff, breakfast was tasty and fresh. Our chill room was very clean and had a nice terrace. The bed was super comfy, AC was quiet and did a great job in the July heat. We had a beautiful time!
3 August 2025
Lovely stay in beautifull city
Location interior rooms very good bed en the people of greece are so nice
Everything was perfect
30 July 2025
Enjoyable city break
Roof top pool
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Snack bar
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
- - Fruits (additional charge)
General
- - Room service
- - Non-smoking rooms
- - Family rooms
- - Lift
- - Safety deposit box
- - Soundproof rooms
- - Car hire
- - Heating
- - Non-smoking throughout
- - Air conditioning
Business facilities
- - Meeting/banquet facilities (additional charge)
- - Business centre
- - Fax/photocopying (additional charge)
Reception services
- - 24-hour front desk
- - Luggage storage
- - Invoice provided
Activities
- - Fitness centre
- - Massage (additional charge)
- - Full body massage
- - Fitness
- - Bicycle rental (additional charge)
Outdoors
- - Terrace
- - Outdoor pool
- - Sun terrace
- - Outdoor pool (seasonal)
- - Outdoor furniture
Cleaning services
- - Laundry (additional charge)
- - Dry cleaning (additional charge)
- - Ironing service (additional charge)
- - Trouser press (additional charge)
- - Daily housekeeping
Pool and wellness
- - Rooftop pool
- - Sun loungers or beach chairs
- - Swimming pool
- - Swimming pool
Miscellaneous
- - Key access
- - Key card access
- - Smoke alarms
- - Fire extinguishers
- - Breakfast takeaway containers
- - Delivered food is securely covered
- - Access to health care professionals
- - Thermometers for guests provided by property

More photos

15 March 2026
Great Staff and amazing breakfasts!