Shinola Hotel, Detroit
Expert reviews
“New independent hotels have played a vital part in Detroit’s regeneration. Though none embraces the city’s past, present and future as holistically as Shinola. It uses contemporary elements to highlight the city’s history.”
Featured in CN Traveler’s Best New Hotels of 2019.
“Shinola Hotel The luxury watchmaker’s sole foray into the hospitality business is Detroit’s Shinola Hotel, which occupies five conjoined century-old buildings on Woodward Avenue. The hotel’s Living Room offers a tony spot for cocktails, and its speakeasy Evening Bar is even swankier. Shinola’s San Morello serves breakfast, lunch and dinner menus inspired by Sicily.”
“Shinola, Detroit’s homegrown company known for its luxury crafted watches, extended the brand to this superbly stylish hotel. The 129 earth-toned rooms have hardwood floors, mid-century modern furniture, big windows letting in natural light and local beers in the minibar; some have turntables and records. The downtown location is super convenient near the sports arenas, QLine and shops.”
“Detroit-based luxury brand Shinola enters the hospitality scene with its first hotel. The gorgeous property features unparalleled craftsmanship, food and drink by Chef Andrew Carmellini, and the warmth and hospitality for which this city is known, all in the beating heart of downtown’s historic shopping district.”
What guests liked
- Beautiful hotel
- Top location
- Friendly staff
- Excellent Wifi
All you need to know
The Shinola Hotel on Woodward Avenue is a stunning masterclass in historic preservation. Created by Detroit’s own luxury design brand Shinola in partnership with Bedrock, the 129-room boutique property seamlessly weaves together five distinct buildings. This includes two beautifully restored structures: the 1915 T.B. Rayl Co. hardware store and the 1936 neoclassical Singer Sewing Machine building.
Husband-and-wife team John and Christine Gachot of Gachot Studios masterminded the interior design. Embracing an “American eclectic modern” aesthetic, they intentionally avoided clichés like heavy industrial iron beams. Instead, the duo opted for a warm color palette of caramels, deep browns, and a custom “Shinola blue.” Because of the patchwork nature of combining old and new structures, the hotel features a staggering 50 entirely unique room layouts.
True to Shinola’s dedication to craftsmanship, almost all the furniture was custom-made right in the United States. The details here are incredible—the designers meticulously copied vintage wallpaper patterns found during renovation and even matched the original exterior terracotta tiles to create an exquisite molding for the event space ceilings. The hotel walls double as a gallery, showcasing a massive art collection curated by Detroit’s Library Street Collective.
Outside, the property opens up to Parker’s Alley, a lively, pedestrian-only walkway packed with curated Michigan-based boutiques, global street food stalls, and a custom “love lock” fence. Foodies can dive into six different culinary concepts on-site, ranging from Southern Italian dishes at San Morello to crispy Detroit-style fried chicken at Penny Red’s.
The location places you right in the center of downtown’s action. You are steps away from Campus Martius Park and the towering new Hudson’s Detroit development. Major entertainment hubs like the Detroit Opera House, Fox Theatre, and Comerica Park—home of the Detroit Tigers—are all within an easy walk, making it the perfect basecamp for exploring the city’s massive cultural revival.
Location
Recent guest reviews
23 March 2025
My stay was really good, I’d recommend it.
Breakfast was just ok. Location is perfect
Price
4 March 2025
It was great. Whoever the young African American was at the desk was Fantastic. He was great.
Everything
Nothing
19 February 2025
Shinola still has it
Our first stay was right after they opened and we loved it. It has aged well, quality of the decor is a huge factor. Valet and Service were perfect. Very clean. Food was outstanding.
20 January 2025
Very good
ambience and location
breafast tooe xpensive, gym equipment shuld be better, bathroom more clean
14 January 2025
Exceptional
Great location, beautiful facilities and helpful/kind staff.
2 January 2025
Absolutely wonderful
The location the staff the cleanliness of the Hotel the shower was awesome the bed was comfortable
31 December 2024
Exceptional
Short but sweet
29 December 2024
Comfortable, clean and high end hotel in the heart of Detroit
Typically stay at the David Whitney and I find that hotel to be more impressive in general. Warm welcome in lobby and valet.
Underwhelming lobby.
9 December 2024
amazing - overall the staff made our family stay special and extra champagne for my Son's birthday
breakfast was tasty and loved the San Morello
service was slow - bringing the cheque was slow.
5 December 2024
Repeat customers enjoying the wonderful downtown Detroit vibe at the best hotel
Fantastic property, beautifully decorated and prime location in downtown Detroit! The staff are exceptional!
On this trip one of the towels in our room had hard plastic or dried up caulking on it…. And there were big hard plastic tags in the pillows? Not sure why they were there but it was strange… almost like security tags…
29 October 2024
Stay here you won't regret it!
Everything was amazing! The staff the location for the concert at The Fox, food and drinks, the room, the robes!
Very modern yet classic! The showers were great! The bed was so comfortable!
21 October 2024
Fulfilling
Clean & friendly, helpful staff
Price
14 October 2024
The Perfect Hotel in Detroit
The hotel is gorgeous, San Morello and evening bar we're very enjoyable, and the location suited us well to go to a concert at Masonic Temple and see The Red Wings play. The hotel staff were all very friendly, professional, and accommodating. Hope to stay at The Shinola again someday soon!
Everything was perfect!
11 October 2024
Exceptional
Great hotel! Sleek, clean and comfortable. Highly recommended.
1 October 2024
Beautiful place, close to all Detroit attractions!
Close to Comerica Park and Ford Field. We went to Tiger game and Lions game and was easy walking. The property is beautiful! Very clean and comfortable! Would book again when in Detroit.
The property was wonderful but the person who decided to race his motorcycle up and down the street late at night was annoying.
18 September 2024
Definitely a most enjoyable stay and the interaction is a joy
The entire staff was excellent and over the top
10 September 2024
Home away from home
It’s clean, comfortable, unbeatable location, every staff member we came in contact with from check in, restaurant, housekeeping were so nice. It truly is our home away from home when attending events in detroit.
6 September 2024
Amazing!!
Everything 🤍!
Nothing at all.
2 September 2024
Upscale boutique hotel well located & definitely a place we will return to enjoy again!
Terrific location and excellent staff!
Room lighting could be brighter & bed pillows were too soft/lumpy
31 August 2024
Love this hotel! Our first choice when in Detroit.
Service was excellent, enjoyed breakfast one AM. Food tasty, service good.
31 August 2024
Just stay here. You’ll be happy you did!
Great location for exploring Detroit. Very quiet. Excellent restaurant attached. Nice upscale feel.
Need a better movie package.
26 August 2024
Exceptional
Breakfast was amazing
19 August 2024
Beautiful hotel, very comfortable in every way in the best location
Breakfast was great!
Hostess at breakfast wasn’t very hospitable
16 August 2024
Very good
N/A
6 August 2024
Perfect in all ways
Well done
Nothing
5 August 2024
A jewel in the heart of Detroit
Wonderful design, and staff exceptional
- continental breakfast really poor - quite pricy
3 August 2024
An absolutely heartwarming welcome to the beautiful culture of downtown Detroit.
It was so aesthetic! Beautiful details and artwork throughout the property. The hotel is centrally located near so many attractions. However, the absolute best thing was the staff. Every single staff member we encountered was beyond friendly, accommodating and all around top tier! By far my best hotel stay! Thank you to everyone at Shinola. I will forever rave about our experience there!
I had to leave.
29 July 2024
AMAZING Experience.
Rooms were spacious and a great location
Nothing
27 July 2024
Very lovely and interesting hotel, good location and great restaurant , and staff were great!
Dinner was wonderful in the hotel restaurant. Staff was great, professional and very helpful.
Housekeeping didn’t come until late afternoon. To be fair she tried to come in the morning around 9 but we were still there. Out of th room all afternoon.
23 July 2024
Really nice Breakfast, Not one complaint , would definitely recommend staying here
Very nice and the staff was Great
22 July 2024
Gorgeous hotel, fun night.
The staff was amazing
The noise level around our hotel kept us up a lot of the night.
22 July 2024
Exceptional
Beautiful rooms, excellent restaurant. Gorgeous decor.
22 July 2024
Relaxed
Staff exceptional
20 July 2024
Very enjoyable experience convenient to Comerica Park
Love the decor
When was a little warm
15 July 2024
Lovely hotel luxury experience!
Loved the rooms and the service!! So kind and inviting.
Valet services could have been much better. The direction was fairly inaccurate at times for our guests we had for an event which caused some headaches.
18 June 2024
An absolutely fantastic stay.
Absolutely amazing interactions with all staff. The hotel is absolutely beautiful. We couldn’t have asked for a better stay!
N/A
4 June 2024
It was a pleasure to stay in this beautiful and comfortable hotel
Atmosphere,location,architecture
No gym
23 May 2024
Very enjoyable stay.
The room amenities were exceptional. I liked the privacy of the room.
7 May 2024
will come here again
it was comfortable. The staff was kind and wonderful
it was hard to find to turn on the lights
23 April 2024
Would stay again. Really impressive room and hotel
Very clean and really pretty design of the hotel
Hard to get through to service through the phone from hotel room
21 April 2024
Fabulous
Beautiful design, great on-site restaurant
Parking should just be included for hotel guests
21 April 2024
Perfect location in downtown
Every thing
No thing
16 April 2024
Very good
Noise on Woodward sounded like Indianapolis Speedway. Area rug in room was frayed and in terrible shape. No need to change rug until after the NFL DRAFT
15 April 2024
Great location, beautiful room and facilities. Quite pricey.
Location was excellent. Vibrant surroundings, clean comfy rooms and the shower was amazing. Loved the Bluetooth book shelf speakers in the room and the large comfortable king sized bed.
The room rate was quite high $475 US for one night. We were there for a wedding. The room and facilties were beautiful.
2 April 2024
We loved this property! 5 star!
This hotel was fantastic. From the moment the valet opened our car door, it was a wonderful stay. The room was large and light. The bed was very comfortable. The bathroom was great. Super soft towels. Great smelling bath accessories. Hardwood floors. And the location was fantastic. A 10 minute walk to sports venues and restaurants. We absolutely loved it!
The coffee was good but a little complex to make. A magnifying mirror would have been nice in the bathroom.
27 March 2024
Fabulous
This is a beautiful property. Every little detail is gorgeous. If you love design, you'll love this place.
15 March 2024
Great stay overall.
Gorgeously appointed rooms, supple decor, and quiet surroundings made this truly relaxing. The staff was lovely and friendly but not TOO friendly. The subtle elegance was perfect.
Honestly, I don’t get the cost. I expected more.
14 March 2024
My wife and I really enjoyed our stay with Shinola, we were thoroughly impressed.
It was super clean and trendy. It felt more like an upscale condo than a hotel.
There really was nothing not to like.
28 February 2024
Best hotel in the Detroit area!
Beautiful rooms and the staff is extremely helpful and customer focused. Everything about the stay was wonderful.
Hotel facilities
Food & Drink
- - Restaurant
- - Bar
- - Breakfast in the room
- - Special diet menus (on request)
- - Wine/champagne (additional charge)
Services
- - Room service
- - Meeting/banquet facilities (additional charge)
- - 24-hour front desk
- - Fax/photocopying (additional charge)
- - Luggage storage
- - Concierge service
- - Daily housekeeping
- - Pet bowls
Activities
- - Fitness centre
General
- - Non-smoking rooms
- - Facilities for disabled guests
- - Lift
- - Soundproof rooms
- - Heating
- - Allergy-free room
- - Non-smoking throughout
- - Air conditioning
Parking
- - Parking garage
- - Accessible parking
Accessibility
- - Wheelchair accessible
- - Lower bathroom sink
Miscellaneous
- - 24-hour security
- - Key access
- - Key card access
- - Security alarm
- - Smoke alarms
- - CCTV in common areas
- - CCTV outside property
- - Fire extinguishers
- - Access to health care professionals

More photos

25 March 2025
Perfect location for exploration and proximity to fantastic food and events.